All articles tagged with "Marketing & Growth"
Meta plans to increase AI-driven content and ad moderation from 50% to 90% by the end of 2026 Match Group disclosed $523…
Dua has accumulated 1.1 million registered users across the Albanian diaspora since launching in 2020 The platform targe…
Tinder's average revenue per user declined year-on-year in Q3 2024 despite pricing increases, signalling softening engag…
Hinge ranks first in 5W Public Relations' Dating App AI Visibility Index 2026, ahead of Tinder despite having a smaller …
UK dating platform with 25,000 registered users and 5,000 monthly actives has launched sale process Company reports 30% …
Texas's App Store Accountability Act requires all under-18s to link app store accounts to parental profiles for download…
Tinder and Diesel have partnered on a 17-piece Pride 2026 capsule collection, donating $100,000 each to LGBTQIA+ employm…
SURF has become the official dating partner for the World Surf League's US Open in Huntington Beach, running 25 July to …
Jackie Jantos became Hinge CEO in January 2025, taking over from founder Justin McLeod after Match Group announced the s…
38% of happn's Dutch users may skip municipal elections according to internal polling of 1,097 members 62% of surveyed D…
Venntro Media Group collapsed in August 2024 despite generating approximately £40 million in annual revenue after 21 yea…
Bumble Q4 revenue hit $273M, beating expectations by 1.3% despite 14% year-on-year decline Total paying users dropped 20…
HubPeople operates a network of 4,000+ white-label dating sites across 70+ relationship niches Match Group (MTCH) shares…
Meta now charges advertisers 2-5% 'location fees' on campaigns in the UK, France, Austria, Spain, Italy, and Türkiye to …
LegacyX, a London tech firm with no dating industry experience, has launched Vortex, an app centred on double dates rath…
Tinder appoints VCCP Social Club for UK social media and influencer marketing after competitive pitch Match Group report…
Steven Bartlett backs pre-revenue dating app hati in Dragons' Den deal, cutting against two years of selective consumer …
39% of Happn users consider being single on Valentine's Day 'not very serious', marking a shift away from romantic urgen…
FilipinaMeet launched 1 January 2025 with 20,000 signups in six weeks Philippines has over 110 million people with smart…
Happn is offering three Dutch singles up to €1,500 towards housing costs between 14–23 February as part of its "Single S…
Threads reached 400 million monthly active users in early 2025, compared to X's self-reported 600 million—a narrow gap m…
HubPeople has migrated Say Allo and DiHola, two dating apps with 'hundreds of thousands' of users, onto its white-label …
Ditto has raised $9.2M in seed funding from Peak XV Partners, Gradient, Scribble Ventures, Alumni Ventures, and Llama Ve…
Flutrr partners with Saregama, one of India's oldest music labels, to launch music-based matchmaking as a paid premium t…
Meta's family of apps now reaches 3.58 billion daily active users across Facebook, Instagram, WhatsApp, Messenger, and T…
ShinyHunters claims to have stolen 10 million records from Match Group platforms including Hinge, OkCupid, and Match.com…
Tinder's logo is appearing on millions of Sprite cans across multiple markets as part of a co-branded campaign with priz…
Pinterest's new Media Planner tool offers audience exploration, performance forecasting, and scenario modelling directly…
Match Group spent $504M on sales and marketing in 2023, whilst Bumble burned through $282M acquiring users from the same…
Bombay High Court issues permanent injunction against getshaadi.com for trademark infringement against Shaadi.com Court …
TikTok Shop has launched three AI-powered automation tools: image-to-video generation, auto-dubbing with synthetic voice…
Dating apps have shifted user acquisition budgets to TikTok over the past three years following Apple's ATT framework di…
Match Group acquired Her in 2025, marking its entry into dedicated sapphic dating 68% of Her users surveyed are slowly r…
Match Group and Bumble spend hundreds of millions annually on performance marketing through Meta and Google TikTok's new…
Match Group spent $447M on sales and marketing in Q3 2024, with Bumble spending $133M in the same quarter TikTok release…
Reddit's AI-powered Max campaigns delivered 17% lower user acquisition costs and 27% more conversions in alpha tests wit…
Match Group and Bumble have shifted marketing substantially toward TikTok, with Hinge reporting measurable CPI improveme…
Vietnamese dating app Hullo has announced an AI matchmaking system backed by Nvidia, AWS, and Google accelerator program…
Blazr, a cannabis-focused dating platform, has appointed Alex Sergeev as co-founder and head of growth Sergeev brings 15…
First-month uninstall rates for dating apps jumped from 65% to 69% between 2024 and 2025 91% of 18- to 24-year-olds now …
Sister Wives claims Texas accounts for more than 10% of its 15,000 US users, with a reported 5,000% surge in poly-relate…
Yuzu has launched a 'phygital' campaign with Chubby Group featuring a five-part web series, branded £14 cocktail, and in…
Pop the Balloon or Find Love episodes regularly attract between one and two million views on YouTube Dating apps typical…
QuackQuack has launched Rebounce, a dedicated app for divorced, separated, and widowed users in India Pricing ranges fro…
Tinder has made video selfie verification mandatory for new users in eight markets including California, UK, Australia, …
Match Group's average revenue per paying user rose from $15.68 to $18.23 between Q3 2022 and Q3 2024, driven primarily b…
Match Group trades 58% below its February 2021 peak; Bumble has lost two-thirds of its value since IPO Match Group and B…
Feels claims to have reached $10M in annual recurring revenue within six months of launch, with fewer than 12 people and…
The UK's widowed population stands at approximately 3.5 million people, representing a substantial addressable market hi…
Tinder's average revenue per paying user dropped 1% year-on-year for the third consecutive quarter in Q3 2024 45% of dat…
Tinder facilitates 16 billion likes or passes weekly and has generated 100 billion matches since launch Gen Z members up…
Cerca requires school email verification and a minimum 40-user threshold before activating Student Mode at any campus Th…
Raya maintains an active user base of 100,000-200,000 whilst sitting on a waitlist of 2.5 million people The app has bee…
90% of Tinder's Double Date feature usage comes from under-29s Bumble App paying users fell 4% year-over-year to 3.1 mil…
Google has narrowed geographic restrictions on dating and companionship ads to just 17 countries, potentially opening do…
Bumble app revenue flat at $208M in Q1 2025, with paying users declining 3% to 3.8M Tinder generated $1.84B in 2023, rep…
Greed Dating's facial verification system reportedly costs £0.80 per thousand users The system uses liveness detection v…
Muzz hosted its first offline singles event in India with approximately 100 participants using structured activities and…
Grindr reported 25% revenue growth whilst Bumble trades at $6, down 86% from its $43 IPO price Pew Research shows dating…
Pawsome Pair promises to donate 20% of subscription revenue to animal shelters, entering a pet-dating vertical with at l…
30% of Tinder matches now involve LGBTQ+ users, positioning queer singles as core to platform economics rather than a ni…
Yuzu is running multi-city in-person events across the US targeting Asian and Pacific Islander singles as core to its va…
Tinder appointed Mumbai-based Adtomica as Agency on Record for brand partnerships in India following a campaign that dis…
Match Group has acquired HER, the dating platform for queer women and non-binary people, with financial terms undisclose…
Match Group is relaunching Pairs in South Korea, where marriages have fallen 40% since 2014 and the fertility rate stand…
46.2% of coupled US adults would consider leaving their partner if money weren't a constraint 86% of respondents have ar…
Match Group is investing £1 million to fund Hinge users' real-world meetups in London pubs, cafés, and community centres…
66% of Gleeden's female users in India engage in emotional rather than sexual conversations, according to company data I…
Social platform advertising now represents 67% of Match Group's performance marketing spend, up from 54% in 2021 38% of …
Tinder launches first pan-Asian campaign targeting Gen Z women across South Korea, Thailand, India, and Vietnam 71% of G…
Bumble shutting down Fruitz and Official dating apps on 31st May after less than three years of ownership Fruitz downloa…
ColdStart, an AI marketing tool spun out from dating app Bindr, has secured more than $1 million in contracts since laun…
Tinder has relaunched Tinder U in India four years after discontinuing the campus-only feature in the US market in 2022 …
Hello Group's net income collapsed 59% in Q4 2024 to $32.2M, whilst revenue fell 12% year-on-year to $471.2M Middle East…
51% of young female Tinder India users prioritise reliability over traditional romantic gestures in modern dating etique…
Bumble shares plunged 18% after Q1 revenue guidance of $242M-$248M missed consensus by $9M Paying users reached 4.2M in …
Hily launched in 2017 and reports 30 million global users, positioning itself as personality-first alternative to photo-…
Bumble has extended its partnership with Amelia Dimoldenberg through 2025, moving from brand campaigns to co-created con…
Thailand became the first Southeast Asian nation to legalise same-sex marriage on 23rd January 2025 LGBTQIA+ matches now…
Oscar Mayer's bacon-themed dating app Sizzl launched in 2015 with no disclosed user metrics or performance data Tinder r…
Ofcom has mandated dating platforms implement robust age verification by July 2025, with fines up to 10% of global turno…
Mozilla's privacy review found that 22 of 25 dating apps failed privacy standards, with Match Group operating 9 of the f…
Thursday raised £2.5m in seed funding and claimed 2 million users at peak before shutting down on 23 January The app res…
Four founder-led niche dating apps launched in 2024 remain operational after twelve months: voice-first Hum, verificatio…
Tinder reported 20% more messages sent on Dating Sunday 2025 than any previous iteration Hinge posted a 40% uplift in ac…
Match Group's BLK dating app is collecting users' ex-partners' hoodies in exchange for branded replacements, donating or…
Match Group has 16 million paying subscribers globally whilst Bumble claims 4 million KRUSH reported fewer than 500 comb…
Feeld's revenue jumped 95% year-on-year to $41.4M in 2023, with subscription revenue up 107% The platform, originally de…
From 4 March, all dating and companionship advertisers must obtain Google certification or face a complete advertising b…
Bumble shares have declined roughly 80% from their February 2021 IPO peak of around $76, trading near $15 in recent week…
Dutch banking data shows dating fraud victims losing an average of €25,000 per scam—roughly ten times typical online fra…
Seattle-based dating app Cheers allows friends to browse, swipe, and arrange introductions on behalf of users 60% of US …
Bumble reported Q3 2024 revenue of $273.6M, down 0.7% year-over-year—the first revenue decline since going public three …
Tinder Australia launches 'It Starts With a Swipe' campaign using TikTok creators and hidden-camera content to position …
Bindr has raised $135,000 through two startup competitions in under a year, with $75,000 from Pittsburgh's UpPrize Socia…
Dating app operators will spend $252M on advertising in 2024, a 15% increase from 2023 Bumble's ad spend ($44M through J…
Greed Dating built a fully functional Android app in eight days using ChatGPT and AI development tools The platform alre…
DOWN claims 15 million registered users and 400% revenue growth in 2024 with near-zero advertising spend Match Group spe…
Laguna delivers one AI-generated match per day based on three psychological questions, claiming to replicate boutique ma…
Greed Dating consolidates 16 niche dating categories into a single platform, from BBW Dating to Football Fans The platfo…
73% of Bumble's female members in the Philippines want more education around sexual health, according to company data Th…
Tinder partnered with New York fashion brand Area to launch a limited-edition 'Bans Off Our Bodies' t-shirt during New Y…
72% of American singles have discussed politics on dating apps since the June Biden-Trump debate Willingness to date acr…
Match Group spent $227M on marketing in Q4 2024, up 8% year-over-year, whilst Bumble spent $106M in the same quarter Fee…
Bumble Inc reports Q2 earnings Wednesday with analysts expecting revenue of $273M, up 5% year-on-year, and adjusted EPS …
Bindr, a dating app for bisexual and LGBTQ+ users, won $60,000 at Startupfest's inaugural queer entrepreneur pitch compe…
Tinder's direct revenue dropped 8% year-on-year in Q4 2024 according to Match Group's February earnings call Chispa clai…
Three ultra-niche dating apps launched within weeks of each other: Heyoosh (AI-based, no photos), FET (BDSM/kink), and E…
Bumble's 'Opening Moves' feature allows men to initiate conversations by responding to preset questions, reversing the w…
Google projects the online dating market will reach €8.6bn by 2027 with 672.4M users worldwide, growing by €310M this ye…
Match Group's Chispa caps Pride donation at $10,000—roughly 0.0007% of the company's $1.4B Q1 2024 revenue 11% of US Lat…
