Tinder's 'Double Date' Campaign: A Desperate Bid to Woo Gen Z
Tinder's average subscriber count declined 8% year-on-year in Q3 2024, with particular weakness among users under 25 Hin…
All articles tagged with "Mergers & Acquisitions"
Tinder's average subscriber count declined 8% year-on-year in Q3 2024, with particular weakness among users under 25 Hin…
Arya acquired Flamme, a couples app with 200,000+ users, in a deal that closed within 30 days of first LinkedIn contact …
Match Group reported a 5% quarterly decline in paying subscribers to 14.2 million Internal testing showed nearly 90% of …
Flutrr co-founder Anirban Banerjee moves from CMO to interim CEO, with Ankit Santra stepping into the CMO role The "inte…
High Intent Media launches as a holding company offering white-label dating platform infrastructure, payment rails, mode…
Aisle, a 12-year-old Indian dating app, now offers money-back guarantees to paid subscribers who don't receive a 'valid …
Fate has 10,000 app installs and is launching curated speed dating events in London with 20 participants each First two …
Meta now requires AI disclosure labels on all AI-generated or AI-edited ad creative in the "About this ad" section on Fa…
SURF launched in 2024 and has secured partnerships with HYROX, World Surf League US Open of Surfing, and Palm Tree Music…
Goose, a new gay dating app, reached No. 4 in the US App Store's free lifestyle category within days of its invite-only …
Hinge launches European campaign across Germany, France and Sweden featuring couples doing domestic chores rather than r…
44% of partnered Americans now schedule sex, rising to 49% among parents and 45% among Gen Z and Millennials Only 29% of…
Dua has accumulated 1.1 million registered users across the Albanian diaspora since launching in 2020 The platform targe…
Linda Kim has resigned as CEO of Hyperconnect after nearly four years leading Match Group's largest-ever acquisition Mat…
Match Group reported flat year-on-year revenue growth in Q4 2024, whilst Bumble's share price has collapsed from $76 at …
Tinder and Diesel have partnered on a 17-piece Pride 2026 capsule collection, donating $100,000 each to LGBTQIA+ employm…
77.6% of BLK users report financial stress around dating, with 86% of US singles reducing or pausing dating activity due…
SURF has become the official dating partner for the World Surf League's US Open in Huntington Beach, running 25 July to …
67% of Feeld users who completed 165 structured prompts reported increased interest in discussing their wants and desire…
ateam launched in New York with an 11-minute daily usage cap and partnerships with 15 fitness studios including SoulCycl…
Men on major dating platforms pay up to £40 per date — five times what women pay for identical subscriptions Male users …
Match Group's Hinge launches 'Can't Believe We Met on Hinge' campaign featuring real couples discussing emotional exhaus…
Tantan was acquired by Momo for $735M in 2018 and has now relocated its global headquarters from China to Singapore The …
Chapter 2 Dating has grown to 25,000 users across its dual-platform model for bereaved singles Approximately 3.5 million…
Bumble has refinanced its debt with a $475 million senior secured term loan from STORY3 Capital Partners and a syndicate…
Swiss dating startup noii scrapped its matching algorithm in August 2025 to focus exclusively on in-person events The pl…
Ashley Madison releases 'Discreet Dictionary' with ten privacy-focused dating terms eleven years after 37 million user r…
Muzz has reached 10 million registered users globally, with India emerging as one of its fastest-growing markets despite…
California's SB 598 would require dating platforms to conduct criminal background checks on all users and flag profiles …
Eight has raised €256,600 of a planned €3M seed round, representing roughly 8.5% of the target The app operates for just…
Wippy's operating profit surged 231% from ₩1.1B ($820,000) in 2023 to ₩3.6B ($2.7M) in 2024 Korean men match with Japane…
44% of Gen Z men have never experienced a committed romantic relationship, according to new Pew Research Center data Dat…
Matchmaker.com launched as a questionnaire-based referral platform connecting singles with professional matchmakers, bui…
Plus 1 has reached 10,000 downloads in its first six months operating exclusively in South Florida The app has introduce…
Sonder has attracted 6,500 users in London through word-of-mouth alone, with no paid acquisition Sign-up requires 45 min…
New York-based 222 has closed $10.1M in Series A funding, bringing total raised to $13.7M The platform charges $22 per m…
YouTube creators behind 'Pop the Balloon or Find Love' launched a dating app in February targeting Black singles The app…
Tinder has reportedly acquired rights to BBC's cancelled LGBTQ+ dating shows I Kissed a Girl and I Kissed a Boy, with a …
38% of happn's Dutch users may skip municipal elections according to internal polling of 1,097 members 62% of surveyed D…
Feeld's research claims 42% of the general population engages in kink, suggesting a far larger addressable market than i…
Date Drop delivers one algorithmically-paired match per week via email, eliminating swiping and browsing entirely Match …
Meetic launching Speak Easy in-person events to non-subscribers from 2026, moving beyond app-only perks Match Group's in…
Tinder appoints VCCP Social Club for UK social media and influencer marketing after competitive pitch Match Group report…
Hati charges £48 per week (potentially £2,496 annually), making it four to six times more expensive than mainstream dati…
Steven Bartlett backs pre-revenue dating app hati in Dragons' Den deal, cutting against two years of selective consumer …
Bumble Inc reported 4.4 million paying users in Q3 2024, down from 4.6 million the previous quarter Revenue growth has s…
Meta is testing an Instagram redesign that opens directly to Reels and introduces a customisable feed hub Users are shar…
UK dating app usage has fallen 16% since 2024, with Tinder losing over 500,000 British users The UK matchmaking market i…
TikTok follower growth exceeded 200% year-on-year in 2025, outpacing all major platforms Instagram delivered only mid-si…
Nuzzl, a dog-focused dating app, launches in Austin on 21 February with a brewery event at Central Machine Works Approxi…
FilipinaMeet launched 1 January 2025 with 20,000 signups in six weeks Philippines has over 110 million people with smart…
DUA AG has acquired Vancouver-based personality-first dating app IRLY in an undisclosed all-cash deal IRLY emerged from …
Happn is offering three Dutch singles up to €1,500 towards housing costs between 14–23 February as part of its "Single S…
Match Group reported a 6% year-on-year decline in paying subscribers in Q3 2024, falling to 10.3 million users Bumble's …
PositiveSingles, an STD-focused dating platform, has launched a lifetime membership tier explicitly targeting celebritie…
RAW's Valentine's Day campaign curates men into pet-adoption-style profile cards, funneling matches directly into hosted…
Threads reached 400 million monthly active users in early 2025, compared to X's self-reported 600 million—a narrow gap m…
HubPeople has migrated Say Allo and DiHola, two dating apps with 'hundreds of thousands' of users, onto its white-label …
ParshipMeet Group appoints Justin Zinck, former HelloFresh Senior Director Finance, as CFO from February 2026 Match Grou…
TikTok's U.S. daily active users rebounded to above 90 million after dropping to 86–88 million in late January following…
Ditto has raised $9.2M in seed funding from Peak XV Partners, Gradient, Scribble Ventures, Alumni Ventures, and Llama Ve…
65% of survey respondents would pursue long-distance relationships, with 84% prepared to relocate for the right partner …
Flutrr partners with Saregama, one of India's oldest music labels, to launch music-based matchmaking as a paid premium t…
Left Field secured £156,000 ($200,000) from Kendra Scott and Alexis Ohanian on Shark Tank for 8% equity plus 4% advisory…
Thursday has partnered with Pepsi UK to host a branded singles event on 12 February 2026 at The Ministry in Borough, wit…
Tinder's logo is appearing on millions of Sprite cans across multiple markets as part of a co-branded campaign with priz…
Pinterest's new Media Planner tool offers audience exploration, performance forecasting, and scenario modelling directly…
X launches company-curated Starterpacks on 21 January 2025, rejecting user-generated model that drove Bluesky's growth F…
Match Group spent $504M on sales and marketing in 2023, whilst Bumble burned through $282M acquiring users from the same…
HER's 'Everything Reminds Me of HER' billboard campaign features sexually suggestive imagery across New York and Los Ang…
TikTok's new U.S. joint venture will retrain its algorithm using exclusively American user data, hosted in Oracle's clou…
Over 40% of Americans surveyed fear discussing sexual boundaries with partners might disappoint them 35% worry intimacy …
Bombay High Court issues permanent injunction against getshaadi.com for trademark infringement against Shaadi.com Court …
TikTok's latest extension expires 23 January 2026, with no final approval from ByteDance, investors or Chinese governmen…
Threads has reached 141.5 million daily active mobile users versus X's 125 million as of January 2026 Dating brands typi…
Hinge became Match Group's second-largest revenue contributor by Q3 2024, with double-digit year-over-year growth Match …
Dating apps have shifted user acquisition budgets to TikTok over the past three years following Apple's ATT framework di…
Surf Dating has secured official partnership status with HYROX, the mass-participation fitness racing format, to host in…
Match Group acquired Her in 2025, marking its entry into dedicated sapphic dating 68% of Her users surveyed are slowly r…
Match Group and Bumble spend hundreds of millions annually on performance marketing through Meta and Google TikTok's new…
Aisle Network claims 97% of Indian women on its platform prioritise commitment over casual dating, compared to 80% of me…
TikTok is phasing out Custom Identity anonymous advertising in early 2026, forcing all advertisers to run campaigns thro…
Match Group spent $447M on sales and marketing in Q3 2024, with Bumble spending $133M in the same quarter TikTok release…
Tinder recorded a 13% spike in swipe activity above annual averages between 1 January and 14 February 2024 The platform …
Match Group and Bumble have shifted marketing substantially toward TikTok, with Hinge reporting measurable CPI improveme…
Vietnamese dating app Hullo has announced an AI matchmaking system backed by Nvidia, AWS, and Google accelerator program…
Bethenny Frankel launched The Core this week, charging members between $700 and $1,200 for access to a screened dating c…
Facebook Dating has reached 'top player' status in the US without spending on traditional marketing, according to Meta's…
Tinder's parent company Match Group share price has collapsed 60% from $182 in October 2021 to $73 today Tinder's payer …
More than half of Instagram time now occurs in Reels format, forcing dating apps to overhaul creative strategies Match G…
Meta making Advantage+ automated advertising the default for all advertisers from this month, removing manual audience t…
4.2 per cent of Londoners are widowed, representing approximately 340,000 individuals in the capital alone Terminal diag…
Blazr, a cannabis-focused dating platform, has appointed Alex Sergeev as co-founder and head of growth Sergeev brings 15…
Digital Dudes migrated 29 regional UK dating brands from proprietary technology to HubPeople's white-label Affinity plat…
The Weekend Club has organised 10,000 AI-matched brunch tables across six cities (London, New York, San Francisco, Toron…
Sister Wives claims Texas accounts for more than 10% of its 15,000 US users, with a reported 5,000% surge in poly-relate…
Info Edge Ventures paid Rs. 5.50 crores ($650,000) for the remaining 3.65% stake in Aisle Network, giving it full owners…
Match Group agreed to pay $14M to settle FTC allegations it used fake romantic interest notifications from fraudulent ac…
Yuzu has launched a 'phygital' campaign with Chubby Group featuring a five-part web series, branded £14 cocktail, and in…
Pop the Balloon or Find Love episodes regularly attract between one and two million views on YouTube Dating apps typical…
Nicky Wake has acquired a white-label dating platform and converted it into an incubator for niche dating app founders T…
66% of Indian dating app users never meet their matches in person, according to 2024 YouGov survey India has 400 million…
MediaForEurope's €1.8bn takeover of ProSiebenSat.1 has triggered the sale of ParshipMeet Group, which operates dating br…
Spark has launched in Singapore and Thailand with integrated venue booking directly in chat, targeting $1.5M annual reve…
Sonder, a London-based dating app launched last month, has eliminated text prompts in favour of visual "mood boards" ins…
The UK's widowed population stands at approximately 3.5 million people, representing a substantial addressable market hi…
Miami-based dating app Ailo launched this month with an AI matching algorithm designed by founder Dani Geary, who claims…
Chapter 2 Dating Ltd has acquired M14, the white-label platform powering its niche dating apps, ending third-party infra…
Raya maintains an active user base of 100,000-200,000 whilst sitting on a waitlist of 2.5 million people The app has bee…
Over 50% of Gen Z singles spend £0 per month on dating apps, according to Bank of America research 75% of Gen Z report d…
93% of Americans claim to be open to "adrenaline dating" according to Virgin Experience Gifts commissioned survey 47% of…
Google has narrowed geographic restrictions on dating and companionship ads to just 17 countries, potentially opening do…
Singles Run Club has grown to 1,200 members across Dublin, Cork, and Galway since launching in 2023 Annual membership co…
Bumble app revenue flat at $208M in Q1 2025, with paying users declining 3% to 3.8M Tinder generated $1.84B in 2023, rep…
45% of Gen Z workers are now in workplace relationships, more than double the 21% reported by baby boomers Match Group r…
Amanda Bradford departs Match Group after her non-compete agreement expired, leaving The League two years after the Apri…
53% of Gleeden users aged 45–60 are using the extramarital affair platform to find platonic friendships rather than roma…
Match Group has integrated Qloo's AI recommendation engine into four niche dating apps: BLK, Chispa, Upward, and Yuzu In…
Hily claims 77% of young Americans prefer spontaneous first dates over endless texting, whilst 74% would bypass algorith…
Google searches for "yearning" have increased 102% over the past two years, whilst "romance books" climbed 67% over the …
Aisle is offering free premium features to verified women until 20th February whilst men continue to pay Info Edge India…
Dua.com has reached 1.1 million users serving Albanian singles globally, built in 100 days during March 2020 lockdowns T…
Muzz hosted its first offline singles event in India with approximately 100 participants using structured activities and…
Grindr reported 25% revenue growth whilst Bumble trades at $6, down 86% from its $43 IPO price Pew Research shows dating…
Meet Kinksters closed just 30 months after launching in late 2022, following sale of mobile assets to BeeDee iOS users r…
Bonnie Winston charges up to $150,000 (£120,000) annually for premium matchmaking services in New York London-based Macl…
Ysos has 3 million registered users globally and is now expanding into the US market Parent platform Sexlog has analysed…
Pawsome Pair promises to donate 20% of subscription revenue to animal shelters, entering a pet-dating vertical with at l…
Three Day Rule acquired by Palm Venture Studios, shifting from boutique matchmaker offering packages up to £800,000 towa…
Pure Payout has operated in the niche dating affiliate space since 2007, nearly two decades of infrastructure serving hy…
LoveJack limits users to five-word profiles and five daily interactions, launching first in London next month The app jo…
Tinder appointed Mumbai-based Adtomica as Agency on Record for brand partnerships in India following a campaign that dis…
Match Group is relaunching Pairs in South Korea, where marriages have fallen 40% since 2014 and the fertility rate stand…
46.2% of coupled US adults would consider leaving their partner if money weren't a constraint 86% of respondents have ar…
Match Group is investing £1 million to fund Hinge users' real-world meetups in London pubs, cafés, and community centres…
Lunch Actually acquired dating app Paktor, creating a hybrid matchmaking-app model across six Asian markets with over 10…
66% of Gleeden's female users in India engage in emotional rather than sexual conversations, according to company data I…
Breeze claims to have facilitated more than 300,000 dates across five European countries since 2020 The app charges user…
MillionaireMatch has introduced 'No Sex Monday', disabling all connection tools including messages, likes and winks ever…
Mattr has raised £177,000 through crowdfunding—78% of its £225,000 target—from 247 investors with three days remaining T…
Chispa staged a one-night off-Broadway Romeo and Juliet production reimagined through a Latino lens in Washington Height…
Harmonizer launches with claims of AI-driven compatibility matching based on data from 20,000 couples, using a patent-pe…
Hily launched in 2017 and reports 30 million global users, positioning itself as personality-first alternative to photo-…
Weekly binge drinking in England has fallen to historic lows of 11%, whilst one in four young adults now describe themse…
39% of heterosexual couples and 65% of same-sex couples met online by 2017, according to Stanford University's longitudi…
Nearly two million Britons now use dating apps, but 45% of users report feeling frustrated or pessimistic about the expe…
Thursday raised £2.5m in seed funding and claimed 2 million users at peak before shutting down on 23 January The app res…
Feeld reported 107% user growth between 2022 and 2023, expanding beyond its niche origins The platform has been publishi…
Four founder-led niche dating apps launched in 2024 remain operational after twelve months: voice-first Hum, verificatio…
Match Group's BLK dating app is collecting users' ex-partners' hoodies in exchange for branded replacements, donating or…
Match Group has 16 million paying subscribers globally whilst Bumble claims 4 million KRUSH reported fewer than 500 comb…
Feeld's revenue jumped 95% year-on-year to $41.4M in 2023, with subscription revenue up 107% The platform, originally de…
Global Dating Insights and Social Discovery Insights are merging into three combined regional events for 2025 in North A…
Dateability has reached 25,000 users across North America since launching in 2022, entirely through organic growth with …
Don Jazzy announced Bammby to 16.5 million Instagram followers on his 42nd birthday Sub-Saharan Africa accounted for les…
Happn survey claims 15% of Gen Z users admit to 'sledging' — keeping partners through winter whilst planning January bre…
Three Day Rule acquired by unnamed private investment group with Adam Cohen-Aslatei installed as CEO Cohen-Aslatei previ…
Meta's Facebook Dating grew 20% across North America in the past year, reaching 24% in the U.S. and Canada, though total…
India's dating app market has grown to an estimated $100M annually with 25-30% year-on-year growth rates Local platforms…
Seattle-based dating app Cheers allows friends to browse, swipe, and arrange introductions on behalf of users 60% of US …
Tinder Australia launches 'It Starts With a Swipe' campaign using TikTok creators and hidden-camera content to position …
DOWN claims 15 million registered users and 400% revenue growth in 2024 with near-zero advertising spend Match Group spe…
Muzz has facilitated 15,000 marriages among 1.2 million Pakistani users The platform offers profile blurring and chapero…
Feeld is launching 'A Fucking Magazine', a biannual print publication featuring essays, poetry, and photography explorin…
FROME caps members at five conversations per month unless they pay to unlock more Match Group's Tinder revenue declined …
Laguna delivers one AI-generated match per day based on three psychological questions, claiming to replicate boutique ma…
Greed Dating consolidates 16 niche dating categories into a single platform, from BBW Dating to Football Fans The platfo…
Just 26% of online dating service users are aged 18-29, down from 48% in 2013 63% of Gen Z respondents prefer meeting po…
Gleeden's Indian user base grew from 800,000 pre-pandemic to 2.13 million by early 2023—a 166% increase in a market domi…
73% of Bumble's female members in the Philippines want more education around sexual health, according to company data Th…
Tinder partnered with New York fashion brand Area to launch a limited-edition 'Bans Off Our Bodies' t-shirt during New Y…
Tinder's daily active users dropped 10% year-over-year whilst Hinge grew 17% in the same period 85% of Gen Z singles act…
72% of American singles have discussed politics on dating apps since the June Biden-Trump debate Willingness to date acr…
Gaydar, once the UK's dominant gay dating platform, is co-launching a physical sex party with KK Group on 19 October Tic…
Tinder's Single Summer Series has run consistently for 12 months since May 2023, across New York, Los Angeles, Miami, an…
Six new dating platforms launched in recent weeks, each claiming algorithmic superiority or demographic specificity Matc…
Bindr, a dating app for bisexual and LGBTQ+ users, won $60,000 at Startupfest's inaugural queer entrepreneur pitch compe…
Tinder's direct revenue dropped 8% year-on-year in Q4 2024 according to Match Group's February earnings call Chispa clai…
Six new dating apps have launched recently, including Ark, ChristianSimplified, Finding You, Botly, Honeymoon, and BigFo…
I'm Lonely, Inc. launched this month with employer-sponsored memberships positioning romantic connection as a workplace …
Claire Rénier promoted to Head of Communication at happn after four years managing press relations New role focuses on p…
So Syncd, a Myers-Briggs-based dating app launched in 2020, shut down in May after facilitating 5,700 relationships over…
Match Group's Chispa caps Pride donation at $10,000—roughly 0.0007% of the company's $1.4B Q1 2024 revenue 11% of US Lat…