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    Financial & Investor
    Hinge's 'Designed to be Deleted' Strategy: Marketing Genius or Growth Gamble?

    Hinge's 'Designed to be Deleted' Strategy: Marketing Genius or Growth Gamble?

    Hinge deliberately loses 20% of prospective users during onboarding through demanding profile requirements including wri…

    Tuesday 30th June (1 day ago) · 1 min readRead →
    Technology & AI Lab
    Yeet's 10K Downloads: A Template for AI in Dating, Not a Threat to Tinder

    Yeet's 10K Downloads: A Template for AI in Dating, Not a Threat to Tinder

    Yeet has surpassed 10,000 downloads on Google Play, with 6,000 beta users and 1,600 active Discord community members The…

    Tuesday 30th June (1 day ago) · 1 min readRead →
    Data & Analytics
    World Cup Swipes: Tinder's Missed Opportunity for Event-Driven Growth

    World Cup Swipes: Tinder's Missed Opportunity for Event-Driven Growth

    Tinder reported a 47% surge in international user activity across World Cup host cities compared to the same period in 2…

    Monday 29th June (2 days ago) · 1 min readRead →
    Technology & AI Lab
    Greenhalo's Trust Ambition: Solving Dating's Verification Dilemma or Adding Friction?

    Greenhalo's Trust Ambition: Solving Dating's Verification Dilemma or Adding Friction?

    Romance scams cost UK victims £92M in 2022 alone, with losses accelerating as AI makes fake profiles more sophisticated …

    Monday 29th June (2 days ago) · 1 min readRead →
    Financial & Investor
    ChatGPT's Real Competition in India: The Unmonetised Intimacy Advice Market

    ChatGPT's Real Competition in India: The Unmonetised Intimacy Advice Market

    66% of respondents across 12 major Indian cities have used AI chatbots for sexual health education, according to a Gleed…

    Monday 29th June (2 days ago) · 1 min readRead →
    Financial & Investor
    Bumble's 95% Valuation Plunge: A Cautionary Tale for Dating IPOs

    Bumble's 95% Valuation Plunge: A Cautionary Tale for Dating IPOs

    Bumble's market capitalisation has collapsed to $388M, down 95% from its $7B February 2021 IPO valuation Paying users dr…

    Friday 26th June (5 days ago) · 1 min readRead →
    Technology & AI Lab
    Goose's Human Touch: A Cure for Dating App Fatigue or a Bottleneck?

    Goose's Human Touch: A Cure for Dating App Fatigue or a Bottleneck?

    Goose, a gay dating app, launched 24 June across the US with 56,000 pre-downloads following events in New York, Los Ange…

    Friday 26th June (5 days ago) · 1 min readRead →
    Data & Analytics
    Portugal's Male Complaint Spike: A Warning for Dating Platforms

    Portugal's Male Complaint Spike: A Warning for Dating Platforms

    Men filed 85% of dating app complaints in Portugal during the first half of 2026, a sharp departure from the roughly eve…

    Friday 26th June (5 days ago) · 1 min readRead →
    Technology & AI Lab
    Meta's AI Moderation Push: A Warning Shot for Dating Apps

    Meta's AI Moderation Push: A Warning Shot for Dating Apps

    Meta plans to increase AI-driven content and ad moderation from 50% to 90% by the end of 2026 Match Group disclosed $523…

    Friday 26th June (5 days ago) · 1 min readRead →
    Data & Analytics
    Howdy's Rural Surge: A Signal for Match Group and Bumble?

    Howdy's Rural Surge: A Signal for Match Group and Bumble?

    Howdy reached 1,800 downloads in New Zealand within weeks of launch, split between 1,000 users aged 24-45 and 600 aged 1…

    Thursday 25th June (6 days ago) · 1 min readRead →
    Technology & AI Lab
    WooPlus's Curvy Cupid: A Nostalgic Nod or Necessary Innovation?

    WooPlus's Curvy Cupid: A Nostalgic Nod or Necessary Innovation?

    WooPlus ran three pilot sessions of Curvy Cupid between March and June, with 20-30 vetted participants per session engag…

    Thursday 25th June (6 days ago) · 1 min readRead →
    Technology & AI Lab
    PLEEZR's Gender Energy Test: Compatibility Science or Retro Stereotyping?

    PLEEZR's Gender Energy Test: Compatibility Science or Retro Stereotyping?

    PLEEZR launched this month with a matching algorithm based on measuring users' 'masculine and feminine energy' through a…

    Wednesday 24th June · 1 min readRead →