All articles tagged with "Gen Z"
Tinder's average subscriber count declined 8% year-on-year in Q3 2024, with particular weakness among users under 25 Hin…
Match Group reported a 5% quarterly decline in paying subscribers to 14.2 million Internal testing showed nearly 90% of …
Tinder's paid subscriber base has collapsed 21% from 11.1 million in 2022 to 8.77 million in 2025, representing approxim…
Tinder revenue declined 5% year-on-year in Q4 2024 as users report fatigue with endless swiping and declining connection…
Tinder's monthly active users have declined year-over-year, with Match Group CEO Spencer Rascoff stating the company has…
Over 55% of Indian Gen Z daters aged 22-27 prioritise how potential partners managed past relationships over the number …
One in five U.S. workers now uses LinkedIn to vet romantic prospects, with one in eight forming relationships that origi…
Only 15% of single adults use dating apps at least once monthly, whilst 70% of singles refuse to use apps at all 27% of …
80% of Gen Z believe they will find true love, compared to just 56% of all singles Only 25% of adults under 30 list find…
Hinge launches European campaign across Germany, France and Sweden featuring couples doing domestic chores rather than r…
Yeet has surpassed 10,000 downloads on Google Play, with 6,000 beta users and 1,600 active Discord community members The…
44% of partnered Americans now schedule sex, rising to 49% among parents and 45% among Gen Z and Millennials Only 29% of…
Indian media reports claim Gen Z are using Hinge for job-hunting and LinkedIn for dating, though no platform data or usa…
Bumble's paying users declined 23.1% year-on-year in Q1 2025, with revenue falling 14.1% Revenue from the flagship Bumbl…
36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z 87% of those with gym crush…
Match Group reported Tinder's Paying User count fell 8% year-over-year in Q4 2024 despite de-gamification efforts Bumble…
69% of Gen Z and 74% of Millennials believe AI makes dating less authentic, according to Hily's August 2025 survey of 1,…
Only 14% of UK Gen Z adults (18-24) would date someone with different political views, compared to 28% of over-65s and 3…
83% of UK Grindr users claim to prefer profile photos showing personality over heavily filtered gym selfies, according t…
35% of homosexual UK adults use sex for period pain relief, more than double the 16% of heterosexual respondents 40% of …
67% of Feeld users who completed 165 structured prompts reported increased interest in discussing their wants and desire…
51% of Indian dating app users aged 23–35 now favour "soft exits" over ghosting, according to a survey of 9,347 daters 4…
Tinder is hosting in-person events across Los Angeles, including pickleball matches, art classes, and silent discos, as …
Hinge has donated $2.3M globally through its One More Hour programme since launching in the US in 2024 62% of French Gen…
64% of young singles say emotional honesty is what dating needs most, whilst 73% report feeling a stronger connection wh…
79% of US Gen Z respondents reported avoiding regular use of dating apps according to a 2023 Axios study Match Group rep…
More than 30,000 people applied for 27 internship positions at Match Group, producing a 0.09% acceptance rate The share …
Bumble plans to eliminate swiping entirely in a major 2026 app redesign, replacing it with AI-driven matchmaking AI dati…
Tinder lost 7% of monthly active users year-on-year as of March 2026 Match Group revenue still grew 4% to $864M despite …
30% of adults surveyed would consider marrying someone they've never met in person 60% of respondents believe virtual in…
Reev is a voice-first dating app launching in Australia with mandatory audio prompts before photo access, requiring user…
The average cost of a date in the US has reached $189, up 12.5% from $168 the previous year 47% of single Americans now …
88% of AAPI daters say cultural background matters when choosing a partner, compared to 67% of non-AAPI respondents 45% …
42% of Gen Z respondents cite 31-35 as their ideal wedding age, with only 4% considering marriage at 25 or younger 72% o…
QuackQuack surveyed 11,957 Indian users aged 20 to 27 across metro and Tier 2 cities 47% of respondents described modern…
71% of singles say dating has become more expensive over the past year, with two in five going on fewer dates as a resul…
Millennials and Gen X account for 58% of Feeld's user base, whilst Gen Z represents just 5.5% Gen Z makes up roughly 40%…
44% of Gen Z men have never experienced a committed romantic relationship, according to new Pew Research Center data Dat…
Only 26% of British adults would definitely date someone with different political views Gen Z shows the strictest standa…
43% of Indian dating app users aged 18-28 actively assess emotional readiness before committing to matches 80% report re…
Two UNC students launched Anchor, a dating app that skips swiping and arranges dates at specific venues based on availab…
Two-thirds of singles won't commit to someone without running them past their personal approval committee first One in f…
Goldrush launched this month at UK universities, requiring a .ac.uk email address to join The app only reveals matches w…
65% of Gen Z singles open TikTok daily despite 60% reporting decreased trust in the platform 42% of Gen Z say they prior…
Yeet launched from beta this month with an AI agent named Yeeta that hosts live group video conversations between up to …
25% of Gen Z singles now prefer first dates under 30 minutes, with some scheduling multiple dates back-to-back Average G…
Dating app users swipe an average of 40 times to secure a single match, with a swipe-to-date ratio of approximately 400:…
Snapchat will host its first creator awards ceremony, The Snappys, on 21st March 2026—five months after Instagram's Ring…
Pinterest searches for 'no phone summer' climbed 340% year-over-year, with 'screen free activities' up 200% The platform…
Two-thirds of Americans now view financial literacy as an attractive trait in potential partners, rising to 76% of Gen Z…
Meta will shut down the standalone messenger.com website in April 2026, redirecting desktop users to facebook.com/messag…
56% of U.S. singles now view AI-generated or heavily edited photos as a red flag in dating profiles 45% of Gen Z cite mi…
30% of American singles have tried chore-based dates, whilst 56% remain open to the concept 64% of respondents experienc…
Match Group reported a 6% year-on-year decline in paying subscribers in Q3 2024, falling to 10.3 million users Bumble's …
33% of Gen Z daters aged 20–26 deliberately paused activity on Valentine's Day, describing it as a 'deliberate non-event…
48% of singles hide, minimise, or defer mental health discussions early in dating to appear more dateable 59% who disclo…
BLK recommends users limit app time to two-hour windows and cap simultaneous conversations at three matches 47.7% of 4,0…
80% of Gen Z believe they'll find lasting love, but only 55% feel ready for partnership now—a 25-percentage-point gap Ma…
TikTok's latest extension expires 23 January 2026, with no final approval from ByteDance, investors or Chinese governmen…
54% of Gen Z professionals aged 21-35 now prioritise financial security over romantic relationships (47%) or family (47%…
Hily has overtaken Bumble to become the third-largest dating app in the US by downloads, according to AppMagic data The …
50% of Gen Z and millennials would stay in an unhappy relationship for financial security, compared with just 34% of Gen…
Nearly 40% of Gen Z users now begin searches on Pinterest rather than Google, signalling a shift toward visual, explorat…
Match Group and Bumble spend hundreds of millions annually on performance marketing through Meta and Google TikTok's new…
TikTok is phasing out Custom Identity anonymous advertising in early 2026, forcing all advertisers to run campaigns thro…
Match Group and Bumble have shifted marketing substantially toward TikTok, with Hinge reporting measurable CPI improveme…
92% of millennial Americans now use dating apps during work hours, according to a Hily survey of 1,700 Americans 74% of …
86% of Black Gen Z users on BLK discuss faith, finances, and family goals within the first few dates 40% report meeting …
84% of Gen Z daters say they want meaningful interaction, yet most avoid the questions that would create it 47% of Gen Z…
27% of Indian dating app users aged 22-35 previously mistook toxic relationship patterns for genuine passion 60% now act…
Gen Z daters are explicitly deprioritising traditional compatibility markers in favour of immediate emotional resonance,…
41% of Gen Z adults would be put off by a partner's 'body count', compared to just 16% of Gen X and older adults Men rep…
One in five Gen Z and Millennial singles want to see credit scores on dating profiles, according to a Credit One Bank su…
41% of Gen Z respondents said they'd be bothered by a partner's sexual history, compared to just 19% of Gen X and 14% of…
64% of Gen Z singles would rather cancel a date than admit they can't afford it 28% of Gen Z singles have stopped dating…
45% of Gen Z workers are now in workplace relationships, more than double the 21% reported by baby boomers Match Group r…
82% of American Gen Z and Millennial daters now use AI tools in their dating lives, rising to 87% among Gen Z singles 95…
68% of Gen Z dating app users now use childhood or "simpler times" photos to signal approachability 55% have abandoned a…
Two in seven QuackQuack users now meet close friends through the dating app, with 21% maintaining entirely platonic rela…
75% of Gen Z users reported feeling burnt out by dating apps in a 2024 Forbes survey, citing repetitive interactions and…
Nearly half of Gen Z UK singles use AI tools to write dating profiles and messages, according to a December 2024 Bloombe…
43% of QuackQuack users have reconnected with someone they previously unmatched or ghosted, based on 7,685 respondents M…
58% of active daters have reconsidered pursuing someone after experiencing "floodlighting" — oversharing emotional bagga…
UK engagement with traditional swipe-based dating services has dropped 16% according to app analytics data Nearly four i…
Grindr reported 25% revenue growth whilst Bumble trades at $6, down 86% from its $43 IPO price Pew Research shows dating…
26% of LGBTQ+ singles in the US have altered dating patterns due to political factors, rising to 43% among Gen Z (18-25 …
19% of Gen Z users in QuackQuack's survey interpret a full stop at the end of a text message as passive-aggressive 21% a…
55% of Britons support height filters on dating apps, but opposition rises to 36% amongst under-30s — the demographic th…
UK restaurant meal prices rose 7.4% year-on-year through November 2024, whilst grocery inflation remained at 2.3% 18-to-…
Tinder generates over 50% of Match Group's $1.8B annual revenue but has lost cultural currency with Gen Z users Match Gr…
75% of OkCupid users claim they always discuss boundaries before intimacy, rising to 82% amongst Gen Z 93% of respondent…
41% of Gen Z respondents would refuse to date someone their mother dislikes, despite most hiding relationship details fr…
Tinder's direct revenue declined 9% year-over-year in Q3 2024, driven partly by weakness in younger demographics Gen Z d…
SlideIn is Connor Rose's second dating app in four years, following IRLY which launched in 2021 with similar authenticit…
Tinder is operating a clothing upcycling pop-up in New York on 15–16 February where singles can transform garments from …
60% of Indian women on dating apps report societal pressure to commit quickly, versus 33% of men 34% of users aged 27-35…
Tinder has appointed OMD to handle EMEA media planning and strategy, whilst Cream retains UK media buying duties The mov…
After launches in New York on 2 April, six months after Austin debut Requires users to provide reasons before unmatching…
Only 50% of UK Gen Z workers consider workplace relationships acceptable, compared to 64% of Baby Boomers 73% of Gen Z c…
QuackQuack surveyed 13,400 Indian users, revealing Gen Z was most active on the platform before Valentine's Day despite …
Gen Z travellers are 75% more likely than average holidaymakers to research destinations specifically for meeting potent…
QuackQuack survey of 12,000 Indian dating app users found 60% actively prepare for Valentine's Day Nearly a quarter of u…
79% of Gen Z and Millennial dating app users report feeling burnt out from endless swiping 84% of users have experienced…
90% of widowed daters report that memories of late partners influence their new relationships 45% experience guilt about…
Weekly binge drinking in England has fallen to historic lows of 11%, whilst one in four young adults now describe themse…
Japan's dating app market grew 34% between 2020 and 2023, with largest gains among users aged 20-29 Roughly 54 worker de…
39% of heterosexual couples and 65% of same-sex couples met online by 2017, according to Stanford University's longitudi…
60% of Indian dating app users aged 20-26 pursue year-end matches driven by family gathering pressure, according to surv…
University of Texas study of 122 students found dating app users reported higher rates of unprotected sex and multiple p…
Tinder Australia launches 'It Starts With a Swipe' campaign using TikTok creators and hidden-camera content to position …
DOWN claims 15 million registered users and 400% revenue growth in 2024 with near-zero advertising spend Match Group spe…
HER signing 30,000 new users per week with monthly active users doubling year-on-year from 750,000 to 1.5 million Tinder…
90% of Gen Z dating app users value authenticity in potential partners, yet most admit they struggle to present their ac…
Dating app usage amongst 18-24 year-olds in the US dropped from 48% in 2019 to 35% in 2023—a 13-percentage-point decline…
Tinder's daily active users dropped 10% year-over-year whilst Hinge grew 17% in the same period 85% of Gen Z singles act…
Match Group revenue declined 3% in Q4 2024 to $864M from $893M year-over-year Bumble revenue grew just 3% in Q4 to $274M…
79% of Gen Z singles use dating apps less than once a month, according to Axios and Generation Lab Tinder's paying subsc…
Only 30% of 3,000 surveyed employed Americans say they feel safe using dating apps, according to research commissioned b…
80% of QuackQuack's 12,000 surveyed users say family values significantly influence their dating choices in India 39% of…
33% of QuackQuack users believe physical appearance plays a crucial role in dating decisions, rising to 37% among 18-30 …
Tinder is launching a six-month consent education campaign in the Netherlands running through July 2025, in partnership …
97% of DateMyAge users say adventure travel brings couples closer together, prioritising shared experiences over compani…
Match Group has appointed Jay Shetty, bestselling author and podcast host, as Chief Relationship Advisor to develop valu…
