Hinge
In short: Designed to be deleted. Relationship-focused app with prompted profiles and best-in-class RPP.
Key facts
| Type | Dating app |
|---|---|
| Owner | Match Group |
| Headquarters | USA |
| Founded | 2012 |
| Website | hinge.co |
Features and products
- Assemble: Hinge in-person event brought to Marseille [Dating Industry Insights, 20 May 2026]
- Dates IRL: Hinge's tested in-person experiences [Dating Industry Insights, 4 September 2026]
- Hinge House: Hinge event activation [Dating Industry Insights, 12 August 2026]
- Hinge Matchmaker: Hinge events format tested in person [Dating Industry Insights, 10 February 2026]
- Hinge Phonebook: Hinge free resource with ideas for in-person activities [Dating Industry Insights, 20 May 2026]
- Most Compatible: Hinge machine-learning feature surfacing specific profiles daily [Dating Industry Insights, 10 August 2026]
- No Ordinary Love: Hinge third annual campaign featuring real couples' origin stories in audiobooks [Dating Industry Insights, 11 August 2026]
- One More Hour: Hinge programme funding community groups to combat Gen Z loneliness [Dating Industry Insights, 20 May 2026]
More from Match Group
Stories about Hinge
- Match Group tests cheaper Hinge tier, plans Q4 rollout
Match Group says Hinge is testing a lower-priced tier with extra filters and custom location boundaries, with a Q4 rollout expected. Hinge payers rose 23%. - Match Group says Tinder DAUs grew in September; Q3 revenue down 3%
Match Group said Tinder DAUs grew year on year in September, though Q3 revenue fell 3% to $891M. The board declared a $0.20 per share dividend. - Match Group's Roth details Tinder and Hinge India safety features
Match Group's Yoel Roth told Business Standard Tinder and Hinge require video selfies in India, with screenshot blocks and a claimed 40% bad-actor drop. - CNN says Bumble, Grindr and Hinge are bringing AI into dating
CNN reports Bumble is dropping the swipe and Grindr is piloting bot-to-bot chats to vet dates, but gives no pilot details. Grindr Q2 revenue rose 33%. - Hinge replaces bans with a mandatory lesson for minor harassment
Hinge now gives daters who commit minor harassment in chats a warning and a compulsory lesson, not a ban. Serious and repeat cases still mean removal. - Hinge's India Bet: Can Cultural Adaptation Drive $1B Ambitions?
Hinge is now India's second-most downloaded dating app, and Match Group plans more marketing there to chase $1 billion in Hinge revenue by 2027. - UK Singles Pay Up: Tinder and Hinge Defy Dating App Fatigue
Tinder and Hinge rank seventh and ninth among non-game apps on Google Play in the UK, according to AppBrain data, despite Match's engagement challenges. - Hinge's Audiobook Gambit: Brand Building or Retention Mirage?
Match Group's Hinge has launched audiobooks of real couples' origin stories on Spotify and Libby, with no data linking them to retention. - AI Matchmaking: Investors Bet Big as Singles Walk Away
Hinge's Justin McLeod has raised $18M for an AI matchmaking startup, while Match Group research says nearly half of US singles view AI in dating negatively. - Hinge's AI Prompts: Solving Social Anxiety or Selling Dependence?
Hinge CEO Jackie Jantos told the BBC that Gen Z users lean on its AI prompt tools because they 'lack the confidence' to start conversations. - Hinge's 'Friend's Take': Authenticity Boost or Just More Profile Performance?
Hinge launched Friend's Take globally on 15 July, letting users collect testimonials from up to 50 contacts and show three on their profile. - Hinge's Anti-Romance Campaign: A Bet on Gen Z's Domestic Desires
Hinge is running a European campaign in Germany, France and Sweden that shows couples doing chores, using handmade puppets instead of AI. - Hinge's 'Designed to be Deleted' Strategy: Marketing Genius or Growth Gamble?
Hinge CEO Jackie Jantos says the app deliberately loses 20% of prospective users during onboarding, a strategy tied to its "great dates" metric. - Hinge's Book Mentions Surge: Genuine Connection or Profile Curation?
Hinge data shows book mentions on dating profiles rose 29% over the past year, and 41% among women, 12 percentage points above the overall user base. - Hinge Tops AI Visibility Index: The New AEO Battleground
Hinge ranks first in 5W Public Relations' Dating App AI Visibility Index 2026, ahead of Tinder, Match.com, Bumble and The League, across over 50 queries. - Hinge as LinkedIn? The Product Identity Crisis in Dating Apps
Indian media say Gen Z job-hunt on Hinge and date on LinkedIn, but no usage data supports it. Match Group has disclosed no figures on such misuse. - Hinge's LGBTQIA+ Report: The Slow Dating Revolution Apps Can't Ignore
Hinge's survey of 31,000 users finds 52% of LGBTQIA+ daters say uncertainty makes them date more slowly, at odds with app engagement models. - Choice Overload in Dating Apps: A Flawed Premise?
Michigan State University study of 535 people finds those shown 31 dating profiles reported stronger commitment intentions than those shown 6. - Hinge's $200K French Gamble: Community Aid or Brand Play?
Hinge is earmarking up to $200,000 for French community groups through One More Hour, which has donated $2.3M globally since 2024. - Hinge's New Campaign: Marketing Burnout or Market Reality?
Hinge launched its 'Can't Believe We Met on Hinge' campaign, with seven real couples describing dating app exhaustion before matching. - Hinge's 'Signals' Badge: Engagement Fix or Just a Retention Play?
Hinge has launched 'Signals', an unpurchasable badge for users who send personalised messages and confirm dates, but it gave no data on relationship outcomes. - Hinge's 'Date Ideas' Feature: A Fix for Messaging Fatigue or Just More User Work?
Hinge's new 'Date Ideas' feature lets users pre-select three first-date activities; 76% of users report chats die without a meeting suggestion. - Hinge's AI Dilemma: Engagement Gains at the Cost of Connection?
Hinge CEO Justin McLeod warns that AI risks replacing the vulnerable interactions behind deep connection, as parent Match Group adds AI features. - Hinge's Algorithm Denial: Transparency or Just Talk?
Hinge CEO Jackie Jantos says the app's algorithm does not favour attractive users, but the claim cannot be independently verified. - Hinge's Face Check and Direct to Date Are Admissions That the Core Experience Is Broken
Hinge will test Face Check facial recognition in Mexico, Brazil, Australia and Canada this quarter, plus a Direct to Date feature in spring 2026. - Match and Bumble Breaches: Contractor Access Is the Real Threat
Match Group and Bumble confirmed late January breaches via phishing of contractor accounts, with ShinyHunters claiming over 10 million Match records. - Hinge's 'Designed to Be Deleted' Strategy: Marketing Genius or Genuine Growth Driver?
Hinge was Match Group's second-largest revenue contributor by Q3 2024, but Match has not disclosed Hinge deletion rates or retention data. - Dating Sunday: A Sugar Rush or Sustainable Strategy?
Hinge recorded a 31.2% surge in likes on Dating Sunday (4 January), but Match Group's Q3 2024 revenue grew just 1% year-on-year to $895M. - Hinge Founder Leaves to Build AI Rival. Match Group Funds Its Own Disruption.
Hinge founder Justin McLeod is leaving to build Overtone, an AI-focused dating app backed by Match Group. COO Jackie Jantos becomes Hinge CEO. - Hinge's AI Conversation Starters Reduce Friction and Remove a Layer of Who the Person Actually Is
Hinge's new Convo Starters feature uses generative AI to write personalised first messages for users based on match profiles.
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- Grindr files 8-K furnishing Q3 2026 results and shareholder letter
- Bumble Q3 revenue falls to $207.1M as Ithaca deal awaits clearance
- Apple requires dating apps to declare features and carry 18+ rating
- Match Group widens Tinder Events as Q2 profit rises 36% to $171M
- Guardian: Match survey finds 39% of UK singles have used AI in dating
- Muzz launches its first Mumbai billboard campaign
- Rascoff has led Tinder since July 2025 after Iosotaluno exit
- Match Group relaunches Upward with Chivalry Mode, Marriage Timeline
- Bloomberg survey finds 34% of 16-to-28s dating, up from 23%
- Barclays survey says UK dating app spend rose 51.1% in a year
- Hyderabad police watch Jubilee Hills pubs after dating-app complaints
- Match Group teams with India's I4C on romance scam campaign
- Match Group consensus stays Hold with $42.46 target, MarketBeat says
- Bloomberg reports tech clients turn to high-fee human matchmakers
- Bumble plans to drop swiping in select markets from Q4 2026
- Sacramento man pleads not guilty over alleged dating-profile fraud
- Bumble launches searchable Handles a day after $1.3B Ithaca deal
- Match Group's Tinder scammer reach rose sevenfold, report says
- Bumble to install Ithaca founders Gupta and Hegeman as co-CEOs
- Miami startup Stoke plans venue-based dating and friendship app
Questions about Hinge
What is Hinge?
Designed to be deleted. Relationship-focused app with prompted profiles and best-in-class RPP.
Who owns Hinge?
Hinge is owned by Match Group.
Where is Hinge based?
Hinge is based in USA.
When was Hinge founded?
Hinge was founded in 2012.