Pairs
In short: Match Group's leading dating app in Japan and East Asia.
Key facts
| Type | Dating app |
|---|---|
| Owner | Match Group |
| Headquarters | Japan |
| Founded | 2012 |
| Website | pairs.lv |
More from Match Group
Stories about Pairs
- Match Group's Japan Bet: Pairs Over Tinder for Revenue Growth
Match Group aims to double Japan's revenue contribution from 5% to 10%, relying on Pairs (27% share) rather than Tinder (9%). - Match Group's South Korea Bet: Arbitrage on Social Dysfunction?
Match Group is relaunching Pairs in South Korea, where marriages have fallen 40% since 2014, while its Asia revenue fell 6% in Q4 2024. - Match Group's Pairs Returns to South Korea: AI or Just Marketing?
Match Group is relaunching Pairs in South Korea with an AI matching system it calls Real Mind Matching, after withdrawing from the market in 2022.
Also mentioned in
- Apple requires dating apps to declare features and carry 18+ rating
- Match Group's Localisation Pivot: A Last-Ditch Effort or Strategic Masterstroke?
- Tokyo's State-Run Dating App Exposes Commercial Platforms' Dirty Secret
- Japan's Dating Subsidy: A Government-Curated Market Experiment
- EU Trust Gap: Match and Bumble's European Moats Face Real Threat
- Begins' AI Overhaul: Efficiency or Algorithmic Overreach?
- Tinder's AI Pivot Is Strategic Only If the Product Underneath It Improves
- Love Group Hit Cash Flow Positive. Its Asian Market Strategy Is Worth Studying.
- Pinterest's Gen Z Appeal: A Warning for Algorithm-Driven Dating Apps
- Match Group's Hinge Bet: A $1B Lifeline or a Delusional Gamble?
- Match Group's AI Gamble: Can It Win Back 250M Lost Daters?
- Match Group's Revenue Rises Amid User Decline: A Sustainable Strategy?
- China's Dating Market: Why Match and Bumble Missed the Real Problem
- Japan's Court Rulings on Romance Fraud: A Liability Blueprint for Dating Apps
- Tinder's Pan-Asian Campaign: Marketing Ambition vs. Product Reality
- India's Small-City Dating App Users Redefine Engagement Metrics
- Tapple's Usage Shift: Japan's Work Culture Redefines Dating Apps
- Japan's Dating App Surge: A Blueprint Western Platforms Can't Afford
- Mozilla's Privacy Review Exposes Match Group's Market Control Problem
- KRUSH's Seed Funding: A Solution in Search of a Problem?
- Kiseki's 95% Claim: Marketing Spin or Market Shift?
- HER's User Surge Signals Dating's Identity-Driven Fragmentation
- New Dating Apps Bet on Niche Markets. Investors Should Be Skeptical.
Questions about Pairs
What is Pairs?
Match Group's leading dating app in Japan and East Asia.
Who owns Pairs?
Pairs is owned by Match Group.
Where is Pairs based?
Pairs is based in Japan.
When was Pairs founded?
Pairs was founded in 2012.