The League
Selective dating app for ambitious professionals, acquired by Match Group in 2022.
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The League News Coverage
9 articlesHinge's AI Dilemma: Engagement Gains at the Cost of Connection?
Match Group reported 15.9M paying subscribers across all brands in Q4 2024, down from 16.3M the prior year 43% of US adults believe AI-generated messages in dating contexts are 'dishonest,' according …
Lamu's £7.50 Paywall: A Test of Whether Users Will Pay for Less
Lamu launches with £7.50 monthly paywall before users see any matches, inverting the industry's freemium model Platform limits distribution to one to two matches per week and withholds photos until mu…
Tinder's AI Camera Roll Scan: A Retention Gamble Wrapped in Privacy Risks
Tinder revenue fell 6% year-over-year in Q4 2024, with engagement metrics showing particular weakness The app now offers AI-powered camera roll scanning to infer personality traits and curate daily ma…
Begins' AI Overhaul: Efficiency or Algorithmic Overreach?
Begins, a South Korean dating app, has introduced AI matching that assesses 'lifestyle alignment' and 'genuine compatibility', limiting who users can meet South Korea has the world's lowest fertility …
Yeet's AI Host Is Reality TV for Dating. Whether That Works Is the Real Question.
Yeet launched from beta this month with an AI agent named Yeeta that hosts live group video conversations between up to six singles simultaneously The app had 6,000 beta testers and 1,600 financial ba…
Dating Apps Need 40 Swipes Per Match. The Answer Is Already In the Data.
Dating app users swipe an average of 40 times to secure a single match, with a swipe-to-date ratio of approximately 400:1 61% of users say the time investment makes them want to quit, whilst 75% have …
The League's Survey: Career Ambition as Dating's New Currency
83% of The League's users rate lifestyle and ambition compatibility as equal to physical attraction 60% call career ambition 'non-negotiable' in a potential partner The League charges £199 weekly for …
The League's Survey Exposes Economic Realities Behind Dating Preferences
73% of women on The League prioritise career ambition in partner selection, compared to just 38% of men—a 35-percentage-point gap Only 10% of women said they'd date someone less professionally driven …
The League's $1,000 Pivot: A Retreat from App-Only Dating
The League is launching a hybrid model priced at $250-$1,000 per month for in-person dating events, representing a 10x increase from its standard $99 monthly app subscription Match Group's total payin…
