More from Match Group
HER News Coverage
20 articlesGrindr's $499 Bet: Can Luxury Tiers Solve Its Conversion Crisis?
Grindr converts just 9% of its 15 million monthly active users into paying subscribers, lagging major competitors The company has raised full-year revenue guidance to at least $540M with $232M in adju…
Ember's Global Matchmaking: Clever Disruption or Costly Misfit?
Ember operates across 177 countries with real-time translation in over 100 languages as standard, not a premium feature The platform was built entirely by David Harrison, a Michigan State economics st…
Dating Apps Hit a Generational Plateau: YouGov's Data Tells All
One in five Britons currently in relationships met their partner through dating apps, making it the third most common way couples meet in the UK 21% of partnered Britons met digitally when combining d…
Appflame's IPO Ambition: Discipline or Delusion in a Fatigued Market?
Appflame operates Taimi and Hily with approximately 350,000 daily active users, both profitable without any venture capital funding The company targets 2 million DAUs as the threshold for IPO readines…
Goose Loses Its Face: Derek Chadwick's Exit Exposes a Structural Flaw
Derek Chadwick exited Goose less than eight weeks after launching the gay dating app, with no board seat, advisory role, or equity retained Grindr controls over 50% of the gay dating market share with…
Indian Daters Shift from Anxiety to Empathy. Are Apps Ready?
48% of metro and suburban Indian daters now edit messages for empathetic reasons rather than performance anxiety, according to QuackQuack's study of 11,500 users aged 18 to 35 Over 4,000 respondents a…
Eventbrite's Data Exposes Dating Apps' Retention Crisis
Trivia socials designed for singles increased 403% year-over-year on Eventbrite, whilst mahjong meetups jumped 235% and birdwatching events grew 131% 69% of dating apps downloaded in November 2024 wer…
Wedknott's Wedding Play: A Hedge Against Matchmaking's Churn Problem
Wedknott has acquired Aurezia Events, extending its services from matchmaking into wedding planning and design Premium matchmakers in India charge between ₹500,000 and ₹2.5M per client, with luxury we…
Tokyo's State-Run Dating App Exposes Commercial Platforms' Dirty Secret
TOKYO Enmusubi produced 265 marriages from 16,000 users in 21 months — a 1.7% marriage conversion rate Only 16,000 of 36,000 applicants passed mandatory verification including proof of single status a…
Seattle's Matchmaking Boom: A Market Failure for Dating Apps?
Seattle matchmakers are charging $7,500 to $50,000 per client and reporting waitlists as tech professionals abandon dating apps Three Day Rule more than tripled its Seattle client base last year, with…
Tinder's Campus Launch: The Data Behind Swipe Culture's Casual Sex Legacy
Study analysed 1.1 million survey responses from American university students between 2008 and 2019 Greek-affiliated students showed measurable rise in sexual partners after Tinder's 2013 launch, but …
Tinder's AI Photo Enhance: When Innovation Undermines Trust
Tinder paused its AI Photo Enhance tool this week after users reported the feature altered facial features including teeth and mouth shapes without explicit consent Match Group (MTCH) subscriber numbe…
Tinder's 'Double Date' Campaign: A Desperate Bid to Woo Gen Z
Tinder's average subscriber count declined 8% year-on-year in Q3 2024, with particular weakness among users under 25 Hinge grew revenue 30% in the same period, with Gen Z representing its fastest-grow…
Hinge's AI Prompts: Solving Social Anxiety or Selling Dependence?
Over half of Hinge's monthly active users are Gen Z, with many relying on AI tools to initiate basic romantic conversations due to lack of confidence Today's twentysomethings spend approximately 1,000…
France's Age Verification Mandate: A Wake-Up Call for Dating Apps
France has passed legislation requiring all social media users, not just minors, to verify their identity through regulator-approved tools The law rolls out in two phases: September 2024 for new accou…
DIY Dating Algorithms: A Signal of Platform Shortcomings?
Brand strategist Peyton Knight has sold over 10,000 dating spreadsheet templates at $9.99 each, creating a micro-industry built on platform inadequacy Dating apps can only analyze pre-date data and in…
Arya's Flamme Acquisition: Betting on Relationship Longevity Over First Dates
Arya acquired Flamme, a couples app with 200,000+ users, in a deal that closed within 30 days of first LinkedIn contact The average romantic relationship in the UK lasts 2.9 years—theoretically allowi…
Facebook's Free Verification: A Trust Signal or Just Theatre?
Facebook's new free verification system uses selfie checks to place white checkmarks on Dating, Marketplace and Groups profiles UK romance scam victims lost £92M in 2023, according to Action Fraud dat…
CMB's 2.0 Update: Intentional Dating or Desperate Rebranding?
Coffee Meets Bagel reports 30% increase in messages sent with likes and 21% rise in profile viewing time since June 2024 rollout of version 2.0 Company claims 260 million lifetime matches across its 1…
Japan's Marriage Agency Boom: A Warning for Dating Apps?
Japanese marriage agencies charge ¥300,000 to ¥600,000 ($2,000–$4,000) in membership fees, with additional success fees upon marriage These agencies ban premarital sex, require parental approval, and …
Products Similar to HER
Aisle
Premium dating app for Indian singles seeking serious relationships.
AppNexus
Advertising technology platform that received users' HIV status and location data from Grindr.
Archer
Match Group's dating app for gay and queer men.
Ashley Madison
Privacy-first discreet dating platform.