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20 articlesDateMyAge's Safety Pledge Arrives Just Ahead of the Regulatory Wave
Over 50 per cent of online daters have encountered 'some form of risk', according to DateMyAge figures Romance fraud cost UK victims £92.1M in 2023, with the median victim aged 55 The share of America…
LegacyX Launches a Double-Date App Into the Most Crowded Corner of Dating
LegacyX, a London tech firm with no dating industry experience, has launched Vortex, an app centred on double dates rather than traditional one-on-one matching The top five dating apps accounted for 8…
Feeld Says 42% of Members Are Kinky. The Number Is Doing Marketing Work.
Feeld's research claims 42% of the general population engages in kink, suggesting a far larger addressable market than its "alternative dating" positioning implies The study of 6,000 respondents found…
Dating Apps Need 40 Swipes Per Match. The Answer Is Already In the Data.
Dating app users swipe an average of 40 times to secure a single match, with a swipe-to-date ratio of approximately 400:1 61% of users say the time investment makes them want to quit, whilst 75% have …
Meta Is Suing the Scammers Who Use Its Platform to Run Romance Fraud. Years Too Late, But Here We Are.
Meta filed three lawsuits against Brazil-based scam operations and one against a Vietnam group, plus issued cease-and-desist letters to eight former Meta Business Partners allegedly enabling fraud Rom…
Bumble Is Losing Paying Users. Calling It an AI Strategy Does Not Change That.
Bumble Inc reported 4.4 million paying users in Q3 2024, down from 4.6 million the previous quarter Revenue growth has slowed to single digits whilst average revenue per paying user climbs only becaus…
Pinterest's Discovery Revenue Model Is What Dating Apps Should Have Built
Pinterest added 19 million monthly active users in Q4 2025, reaching 619 million globally Revenue hit $1.3 billion for the quarter, part of a $4.2 billion full-year total The platform now processes mo…
Singles Events Surge: A Symptom of App Fatigue, Not a Disruption
Match Group reported a 6% year-on-year decline in paying subscribers in Q3 2024, falling to 10.3 million users Bumble's revenue growth slowed to just 7% in Q3 2024, missing analyst expectations Single…
DUA AG Bought IRLY. The Acquisition Logic Raises More Questions Than It Answers.
DUA AG has acquired Vancouver-based personality-first dating app IRLY in an undisclosed all-cash deal IRLY emerged from UBC's entrepreneurship programme with internet personality Cameron Dallas as co-…
India's 3-Hour Takedown Rule: A Product Crisis for Dating Apps
India reduces content takedown deadline from 36 hours to three, effective 20th February Platforms must deploy automated detection for AI-generated photos, deepfakes, and CSAM India represents over 30 …
EU's TikTok Case Puts Dating Apps' Engagement Tactics on Notice
The European Commission accused TikTok on 6 February of breaching the Digital Services Act through infinite scroll and autoplay features that reduce user self-control Dating apps use functionally iden…
Hinge's Face Check and Direct to Date Are Admissions That the Core Experience Is Broken
Hinge will test facial recognition verification in Mexico, Brazil, Australia, and Canada this quarter, with US trials starting as early as March 2026 Tinder's mandatory Face Check reduced interactions…
Snapchat's Super Bowl Playbook: A Missed Opportunity for Dating Apps
Match Group reported an 8% year-on-year decline in average session times across its portfolio in Q4 2025 63% of UK singles cite 'too many features I don't use' as a reason for deleting dating apps, ac…
Bumble's Regional Rollback: A Retreat from Its Core Differentiator
Bumble has reversed Opening Moves in Mexico and Australia, reinstating women-message-first less than a year after launch Opening Moves launched in early 2024, allowing men to send pre-written conversa…
Snapchat's Subscriber Numbers Just Reset the Benchmark for Dating App Monetisation
Snap Inc. reported 24 million paid subscribers in Q4 2025, a 71% year-over-year surge Daily active users declined from 477 million to 474 million in the same period Revenue climbed 10% to $1.7 billion…
PURE Hit $100M Revenue. Its Privacy Model Deserves More Credit Than It Gets.
PURE dating app reports $100M in annual gross revenue for 2025, up 46% year-over-year, with 95% registration growth Match Group generated $3.65B in 2024 revenue whilst Bumble posted $1.09B — PURE's $1…
X's API Ban on InfoFi Apps: A Warning Shot for Incentive Models
X has revoked API access for 'infoFi' apps that reward users with tokens or perks for posting promotional content The platform's head of product cites "tremendous amount of AI slop & reply spam" as th…
Aisle's Anti-Swipe Campaign: A Niche Bet in India's Dating Market
Aisle Network claims 97% of Indian women on its platform prioritise commitment over casual dating, compared to 80% of men The company has operated for over a decade without disclosing subscriber numbe…
Blazr's Cannabis Bet: Can Sergeev Solve Vertical Dating's Liquidity Trap?
Blazr, a cannabis-focused dating platform, has appointed Alex Sergeev as co-founder and head of growth Sergeev brings 15 years of dating industry experience, including founder of Meetville and senior …
Grindr's Buyout Collapse: A Reality Check for Dating App Valuations
Grindr's board terminated a $3.46 billion take-private proposal on 6 January after majority shareholders Ray Zage and James Lu failed to provide proof of financing Zage and Lu already control more tha…
