• City AM reported that Match Group is overhauling Tinder's swiping experience after almost four years of declining usage, with Chine Mmegwa saying Tinder is no longer static.
  • A Match Group survey of about 3,000 British singles found 61% want more of their social lives face to face.
  • Tinder's daily active user decline narrowed to 4% year on year in Q2, according to Match Group.
  • City AM and the Press Association say the London events roll-out is still to come.

City AM reported on 20 October that Match Group (MTCH) is overhauling Tinder's swiping experience to win back lapsed UK singles. Chine Mmegwa, Match Group's head of strategy and corporate development, told the paper Tinder had been "static" for a while. 'Being static is sort of the worst thing to be,' she said, adding: 'And we were for a while, and we’re not now'.

The comments came around the 19 October London launch of a Match Group survey of about 3,000 British singles. Match CEO Spencer Rascoff spoke at the event, according to City AM.

The DII Take

Admitting the product went stale is the easy part, and Mmegwa did it with some candour. The harder test is whether in-person features bring back people who have already left, and the UK, where the events are not yet live, is where that gets tested. Tinder's trend is improving but it is still a decline, and payers are falling faster than revenue.

What Tinder is changing

City AM says Tinder now offers double dates, group activities and in-person events in more than 50 cities outside the UK, and expects to bring them to London later this year. The Press Association says the feature is not yet live in the UK. The BBC reported Mmegwa also described tweaks including interactive music and astrology features and a 'double date mode'.

The survey backs the pitch: 61% of respondents want more face-to-face socialising, while 43% say most of theirs happens through a screen, City AM reported. It also found 67% of British women worry about safety before a first date, against 31% of men. Mmegwa said facial verification had cut interactions with fake accounts by 60% where it has launched.

What the numbers say

According to Match Group's 4 August second-quarter release, Tinder's daily active user decline narrowed to 4% year on year, the best result in 10 quarters.

According to Match Group's 4 August second-quarter release, Tinder's daily active user decline narrowed to 4% year on year, the best result in 10 quarters.

Group revenue was $853 million, down 1%, and payers fell 6% to 13.3 million. Rascoff told the Press Association Tinder's usage trends have been almost entirely turned around, and that events are meant to rejuvenate interest in online dating, not to make money. DII has previously reported his view that the fix is culture, not algorithm.

What to watch

Watch the London launch date and Q3 results: Match Group guided to revenue of $885 million to $895 million, down 2% to 3%. Rival Bumble (BMBL) has agreed to be acquired by Ithaca Holdings, so Tinder's UK push will play out against a changing competitor.

  • Match Group is positioning in-person events and group formats as Tinder's route to lapsed singles, but the UK roll-out has not yet launched.
  • Tinder's 4% daily active user decline is the narrowest in 10 quarters, yet payers across Match Group still fell 6% to 13.3 million.

Sources: City AM, Press Association via Express & Star, BBC News via Yahoo, Match Group Q2 2026 results (SEC), Bumble Inc., Zacks via Yahoo Finance