Kim Harris

36% of UK online daters now use AI for profiles or messages, up from 21% a year ago, according to a Bluebella survey of 2,000 UK singles.

China's parent-led matchmaking apps charge parents RMB 1,200 (£132) a year, as marriage registrations fell to 6.76 million in 2025.

A survey of 1,000 US adults found 22% say AI could improve relationships, but 16% would end one if a partner used AI-generated romantic advice.

A University of Rochester study of 594 participants found narrative dating profiles beat list-based bios on empathy and romantic attraction ratings.

Tawkify research of 1,012 U.S. adults finds two-thirds of singles won't commit without friends' approval, and one in five has dropped a match.

Harris Poll: 65% of Gen Z singles open TikTok daily despite 60% reporting less trust, while 42% prioritise face-to-face socialising.

Muzz traffic fell 20% in early Ramadan 2026, founder Shahzad Younas says, with the steepest drops in Europe and North America.

Arrows research finds 54% of US singles use AI for dating, and 58% see it as 'digital catfishing', based on 1,008 respondents.

Bumble survey data says 25% of Gen Z singles prefer first dates under 30 minutes, and some book them back-to-back in a practice called stack dating.

Dating app users swipe an average of 40 times per match and 61% want to quit over time spent, says a Tawkify survey of 1,000 American singles.

Feeld says 42% of the general population engages in kink, based on a study of 6,000 respondents, and has launched a free tool called Reflections.

Date Drop, a weekly email dating service, is expanding from Stanford to the University of Washington without disclosing user or retention data.

An Observatory for Sexuality study finds 93% of Portuguese dating app users admit to ghosting, and 57% of women cite safety as a major concern.

55% of UK singles aged 18-26 have left dating apps for in-person meetings over AI deepfake fears, according to research commissioned by Barclays.

Nearly half of partnered urban Indians have engaged sexually with AI instead of their partner, a Gleeden-commissioned survey of 1,500 people finds.

56% of U.S. singles view AI-generated or heavily edited dating profile photos as a red flag, according to eJuiceDB survey data.

Happn says January and summer now beat Valentine's Day for new registrations. Its survey found 39% see being single that day as 'not very serious'.

FlirtFinder, a pay-per-message dating platform with over 500,000 members, saw messaging fall 56% in early January before a payday rebound.

Arrows study of 1,000 American singles finds 30% have tried chore-based dates and 56% are open to them, with 78% citing economic accessibility.

Singles events are busy in Connecticut and New York as Match Group's paying subscribers fell 6% year-on-year in Q3 2024, pointing to app fatigue.