HubPeople
In short: HubPeople is a white-label platform that people and businesses use to launch and run their own dating and community sites and apps. It provides subscription billing, an ad server, ID and video verification, moderation, native apps, hosting and a shared user database. Its AI agent, Hubbi, generates site structure, SEO metadata and landing pages for new brands.
Key facts
| Type | Software for dating businesses |
|---|---|
| Headquarters | Isle of Man |
| Founded | 2009 |
| Apps and brands | Disabled Love Dates, Grounded, Hubbi 3.0 |
| Website | hubpeople.com |
Features and products
- Affinity: HubPeople white-label dating platform [Dating Industry Insights, 16 June 2026]
People
- Michael O'Sullivan, Founder & CEO
- Nick Orton, Technical Director (described by DII as CTO)
Apps and brands
- Disabled Love Dates: Disabled Love Dates is a niche dating site for disabled adults at disabledlovedates.com.
- Grounded: Grounded is a niche dating site and app for farmers, rural singles and countryside lovers, covering the UK and Ireland.
- Hubbi 3.0: Latest website builder for dating and social operators that integrates persistent AI agent support with structured schema markup for AI Engine Optimisation.
Stories about HubPeople
- Ross Williams publishes documents rebutting HubPeople claims over Venntro member database
Former Venntro chief Ross Williams has published contracts, emails and legal letters answering Michael O'Sullivan's public claims about a 14.5 million member database. - HubPeople's white-label network hosts adult brands absent from its corporate showcase
A technical review finds HubPeople's dating infrastructure powers a network of adult and hookup sites absent from the company's corporate brand showcase. - Michael O'Sullivan's Playbook: Can White-Label Apps Survive the AI Era?
HubPeople CEO Michael O'Sullivan has published a dating app book. He says the 4,000 apps on HubPeople's platform have generated over $100 million in revenue. - HubPeople's Hubbi 3.0: AEO Is the New SEO for Niche Dating Sites
HubPeople's Hubbi 3.0 adds ChatGPT and Claude CoWork agent support and AEO schema markup to its white-label dating site builder. - HubPeople's Traffic Tool Is a Fragment Fix, Not a Growth Strategy
HubPeople has launched a tool that routes users to niche dating sites via a questionnaire. It claims to run 4,000+ white-label sites. - HubPeople's White-Label Move: Niche Apps Surrender Tech for Survival
HubPeople has migrated dating apps Say Allo and DiHola onto its white-label Affinity platform, replacing their entire technical infrastructure. - Digital Dudes Sold to HubPeople. Niche Platforms Are Running Out of Options.
Digital Dudes moved its 29 regional UK dating brands to HubPeople's Affinity platform, reporting conversion rises exceeding 80 per cent. - Gaydar's White-Label Shift: A Survival Move or Identity Crisis?
Gaydar has migrated to HubPeople's white-label infrastructure, and says it ended six-figure annual tech costs and gained 4× return on ad spend. - HubPeople's Founder-Led Bet: Can Authenticity Scale in Dating?
HubPeople claims its Founder Success programme grew gaming dating app Date Player 2's revenue 18-21%, but the figures lack a timeframe and baseline. - HubPeople's Cash Payment Move: Privacy Feature or Stigma Admission?
HubPeople has partnered with The Payments Group to accept cash for dating app subscriptions at 550,000 retail locations in 28 countries from Q2 2025. - Google's €8.6bn Dating Bet: Why Affiliates Hold the Cards
Google projects the online dating market will reach €8.6bn by 2027, substantially above Statista's $3.97bn for 2028, it told HubPeople affiliates.
Also mentioned in
Questions about HubPeople
What does HubPeople do?
HubPeople is a white-label platform that people and businesses use to launch and run their own dating and community sites and apps. It provides subscription billing, an ad server, ID and video verification, moderation, native apps, hosting and a shared user database.
Where is HubPeople based?
HubPeople is based in Isle of Man.
When was HubPeople founded?
HubPeople was founded in 2009.
Which apps does HubPeople own?
DII's directory lists Disabled Love Dates, Grounded, Hubbi 3.0.