Feeld

Feeld is an open-minded dating and social discovery platform that has redefined the dating category by centering ethical non-monogamy, polyamory, kink, swinging, and alternative relationship models as core offerings rather than niche features. Founded in July 2014 as "3nder" before rebranding to Feeld in August 2016 following a trademark dispute with Match Group, the platform has grown to serve a community with distinctly progressive sexual and relational values.

The app generated £39.5 million in revenue, with turnover nearly doubling year-over-year, demonstrating strong market demand for specialized dating services that authentically serve non-traditional relationship seekers. Feeld's user base exhibits notable demographic characteristics: research shows that over one-third of active users access the platform with their partner, and approximately 45 percent of users identify as non-heterosexual, underscoring the platform's success in building an inclusive community.

The company operates a freemium model where core matching and messaging features remain free to all users, with revenue generated through optional premium "Majestic" subscriptions that unlock additional filtering, discovery, and engagement features. Feeld raised $500,000 in seed funding from angel investors and UK-based Haatch in 2015, remaining bootstrapped thereafter despite significant organic growth. The platform reported a 70 percent year-over-year increase in users from October 2020 to October 2021, indicating sustained momentum in the alternative relationship and sexuality space that has attracted over 1.6 million downloads since launch.