Feeld
Open-minded dating and exploration platform. Revenue nearly doubled to £39.5M.
Overview
Open-minded dating and exploration platform. Revenue nearly doubled to £39.5M.
DII Coverage
TikTok Grew 200% While Instagram Flatlined. Dating Brands Still Have Not Made the Move.
TikTok follower growth exceeded 200% year-on-year in 2025, outpacing all major platforms Instagram delivered only mid-single-digit median follower growth whilst X recorded flat to negative movement An…
UpScrolled's Rise: A Warning Shot for Dating Apps on Trust
UpScrolled logged 41,000 installs over a multi-day period in late January 2026, representing a multi-thousand-percent increase in daily download rates The platform briefly reached second place in the …
Tinder's Sprite Partnership: A Sign of Growth Struggles?
Tinder's logo is appearing on millions of Sprite cans across multiple markets as part of a co-branded campaign with prize draws Match Group's Q4 2024 data shows Tinder's average revenue per user at $1…
Bumble's C-Suite Exodus: Leadership Churn or Strategic Reset?
Michael Affronti lasted just 12 months as Bumble's Chief Product Officer before departing in January 2026 Bumble's market cap has collapsed 97% from its $13B 2021 IPO valuation to $400M-$575M today Fi…
TikTok's Algorithm Reset: Dating Brands' $14B Marketing Gamble
TikTok's new U.S. joint venture will retrain its algorithm using exclusively American user data, hosted in Oracle's cloud infrastructure The deal valued at approximately $14 billion gives 80.1% owners…
TikTok's Uncertain Future: A Reckoning for Dating Apps' Growth Strategies
TikTok's latest extension expires 23 January 2026, with no final approval from ByteDance, investors or Chinese government on the Oracle-led divestiture deal TikTok has 170 million U.S. users, with a d…
Ashley Madison's 'Microromance' Report: Marketing Masquerading as Insight
Ashley Madison claims users are pursuing 'microromances'—short-term, emotionally intense connections with multiple concurrent partners—as a response to economic stress The platform's 2015 data breach …
TikTok's AI Tools: A Shortcut or a Trap for Dating Advertisers?
TikTok Shop has launched three AI-powered automation tools: image-to-video generation, auto-dubbing with synthetic voice cloning, and one-tap product listings Match Group reported elevated user acquis…
Gen Z's Relationship Choices: Economic Coercion or Cultural Shift?
50% of Gen Z and millennials would stay in an unhappy relationship for financial security, compared with just 34% of Gen X 61% of Americans now say they're open to non-monogamous relationships, rising…
Pinterest's Gen Z Appeal: A Warning for Algorithm-Driven Dating Apps
Nearly 40% of Gen Z users now begin searches on Pinterest rather than Google, signalling a shift toward visual, exploratory discovery Match Group and Bumble have spent years building AI-driven recomme…
WhatsApp's Group Features: The Real Threat to Dating Apps' Post-Match Play
WhatsApp handles over 100 billion messages daily across 2 billion users Bumble's paying user base fell 6% year-over-year in Q4 2024 Match's Tinder posted flat revenue growth in Q4 2024 WhatsApp rolled…
TikTok's Ad Shift Forces Dating Apps to Choose: Authenticity or Obscurity
TikTok is phasing out Custom Identity anonymous advertising in early 2026, forcing all advertisers to run campaigns through verified public accounts Internal TikTok testing claims 59.3% of advertisers…