Feeld
In short: Feeld is a dating app for people exploring non-monogamy, kink and other alternative relationships, as individuals or as couples. Dimo Trifonov founded it in July 2014 under the name 3nder. It was renamed Feeld in August 2016 after Match Group sued over the original name. The operating company, Feeld Ltd, is privately held and based in the UK. Ana Kirova has been chief executive since March 2021.
Key facts
| Type | Dating platform |
|---|---|
| Headquarters | UK |
| Founded | 2014 |
| Apps and brands | Feeld, Reflections |
| Website | feeld.co |
| LinkedIn profile |
People
- Ana Kirova, CEO
- Dimo Trifonov, Founder
- Kyle Brennan, President
Apps and brands
- Feeld: Open-minded dating and exploration platform for individuals and couples.
- Reflections: A tool comprising 165 prompts about desires and boundaries that Feeld users can complete for structured self-reflection.
Stories about Feeld
- Feeld revenue rises 32% to £64M as pre-tax profit hits £11.4M
Feeld's 2025 accounts show revenue up 31.5% to £64.4M and pre-tax profit of £11.4M, outpacing Match Group, Bumble and Grindr. - Feeld's 'Reflections' Tool: Introspection or Data Mining?
Feeld's survey of 1,112 members found 72% changed or considered changing their profiles after its Reflections tool, but it had no control group. - Feeld's Demographic Twist: Millennials Embrace Polyamory, Gen Z Opts Out
Feeld's user data shows Millennials and Gen X make up 58% of users and Gen Z only 5.5%, whereas Gen Z is roughly 40% of Tinder's base. - Feeld Says 42% of Members Are Kinky. The Number Is Doing Marketing Work.
Feeld says 42% of the general population engages in kink, based on a study of 6,000 respondents, and has launched a free tool called Reflections. - Feeld's Print Gamble: Cultural Credibility Over User Growth
Feeld has published the second issue of its AFM print magazine, featuring Nan Goldin, as it bets on cultural positioning over growth. - Feeld and Translr's Growth: A Case for Trans-Inclusive Design
Translr reported 35% user growth after adding anti-fetishisation features, while Feeld's trans user base grew 70% in 18 months. - Feeld's Kesha Partnership: Cultural Movement or Marketing Masquerade?
Feeld has signed Kesha to front Freedomme, a summer-long sexual self-expression initiative, as it reports 30% growth from mainstream users. - Feeld's Growth: A Vanilla Invasion or a New User Paradigm?
Dating app Feeld has logged 30% year-on-year growth since 2022, while heteroflexible identification grew 193%, the fastest growing sexuality category. - Gen Z's Fluid Dating Preferences: A Product Design Dilemma for Mainstream Apps
One-third of Hinge survey respondents would consider dating outside their usual boundaries, with higher rates among Gen Z. - Feeld's Celibacy Tag: A Masterclass in Reactive Product Strategy
Feeld won a Webby Award for a celibacy profile tag it says launched within five days of Bumble's ad campaign that mocked celibacy. - Feeld's Kesha Partnership: Marketing Masquerading as Activism?
Feeld partnered with Kesha for a SXSW panel on non-traditional relationships, as dating apps turn to celebrity endorsements to differentiate. - Feeld's Safety Data Exposes Match Group's LGBTQ+ Blind Spot
Feeld's report of over 9,000 users finds 71% of trans and gender-nonconforming respondents feel safer on dating apps than meeting offline. - Feeld's Offline Bet: Retention Strategy or Digital Fatigue Hedge?
Feeld, the London-based dating app, is using a print magazine and members-only events to keep users engaged, after reporting 107% user growth. - Feeld's $41.4M Revenue: Growth or Cultural Erosion?
Feeld's 2023 revenue rose 95% to $41.4M, up from $21.2M, as longtime users raise concerns about 'vanilla' newcomers joining the kink and polyamory app. - Feeld's Print Magazine: A Lifestyle Pivot or Costly Brand Theatre?
Feeld is launching a biannual print magazine on sexuality and relationships, as the dating app reports 30% year-on-year growth. - Feeld's Identity Crisis: Growth or Community Integrity?
Feeld faces user complaints that growth has diluted its polyamory and kink community, raising questions about whether niche dating apps can scale. - Feeld's 'First Timers' Series: Content Strategy or Ethical Minefield?
Feeld has launched 'First Timers', a seven-episode YouTube series on kink, as dating apps shift from matchmaking towards producing content.
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Questions about Feeld
What does Feeld do?
Feeld is a dating app for people exploring non-monogamy, kink and other alternative relationships, as individuals or as couples. Dimo Trifonov founded it in July 2014 under the name 3nder. It was renamed Feeld in August 2016 after Match Group sued over the original name.
Where is Feeld based?
Feeld is based in UK.
When was Feeld founded?
Feeld was founded in 2014.
Which apps does Feeld own?
DII's directory lists Feeld, Reflections.