Three Day Rule

Three Day Rule is a premium matchmaking service established around 2012 that combines professional human matchmakers with algorithmic profile curation to provide white-glove dating assistance for high-intention singles seeking deliberate, curated relationship-building rather than self-directed swiping. In November 2024, the company underwent acquisition by private investment groups and appointed Adam Cohen-Aslatei as Chief Executive Officer; Cohen-Aslatei brings 15+ years of dating industry experience including founding and selling the S'More dating app to Tawkify and holding executive leadership roles at Bumble and The Meet Group.

The company had previously received strategic investment from Match Group and Blossom Street Ventures starting in 2014, establishing partnerships whereby Match Group's resources complemented Three Day Rule's differentiated matchmaking expertise and service delivery models targeting affluent, commitment-focused users. Three Day Rule's business model combines direct human matchmaker consultation sessions with algorithmic profile compatibility scoring and personalized introductions mediated by professional staff rather than relying on user-directed swiping and self-selection.

Under new ownership, the company announced plans to launch technology applications expanding service accessibility while maintaining premium matchmaking quality standards and human-centric service delivery differentiating it from purely algorithmic platforms. The acquisition and rebranding underscore market confidence in premium, human-centric dating services as viable differentiation strategy within increasingly commoditized online dating landscape dominated by swipe-based applications.