Reporter, Technology, Data and News, Dating Industry Insights. Edited by Bill Alena.
Kim Harris reports on technology and data in online dating for Dating Industry Insights: product launches, AI and safety tools, app market data and user research, and the daily news across the sector.
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Just 26% of online dating users are now aged 18-29, down from 48% in 2013, which the analysis says challenges Match Group and Bumble.
Ashley Madison is Texas's most-searched and most-recommended dating platform, the only US state where it leads, per Google and survey data.
Hily's survey of 2,500 of its own Gen Z users found 90% value authenticity, but most struggle to show their real selves on dating apps.
Gleeden's Indian user base rose 166%, from 800,000 pre-pandemic to 2.13 million by early 2023, as niche apps gain ground on mainstream ones.
QuackQuack says 46% of 7,500 female respondents see dating apps as safer than meeting in person. The survey covered only its own users.
Dating.com says willingness to date across party lines fell from 55% to 49% in election years, and 72% of American singles discussed politics on apps.
Third-party AI dating assistants charging £4.99 to £9.99 weekly could divert an estimated £665M a year from Tinder alone.
Edith Cowan University eye-tracking study of 40 students finds income and job prestige on dating profiles shift men's and women's visual attention.
Singapore research finds 40 per cent of women aged 21-34 don't intend to marry, raising questions for Match Group and Bumble's relationship pitch.
Dating.com research claims 71% of American singles have dated internationally, but no sample size or methodology is disclosed.
Six niche dating apps, including Ark and Botly, have launched with no user or revenue data disclosed, and their features already exist on larger platforms.
QuackQuack says 80% of 12,000 surveyed users in India say family values significantly shape their dating choices, posing a segmentation test for apps.
Hinge's LGBTQIA+ report says 81% of its queer users prefer emotional intimacy before commitment, a trend it calls "slowmance".
Indian dating app QuackQuack's survey of 9,000 users found 33% see physical appearance as crucial in dating, rising to 37% among 18-30 year olds.
Seeking says 57% of British daters want partners who complement their aspirations, but its 'modern hypergamy' research discloses no methodology.
Niche dating apps Heyoosh, FET and EZMatch launched within weeks of each other. Quality installs exceed $40 in most Western markets, operators say.
DateMyAge says 97% of its users believe adventure travel brings couples closer, but the survey discloses no sample size or independent verification.
QuackQuack says 17% of users unmatched over political disagreements in the 2024 Lok Sabha elections, and election talk rose 35%.