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    Data & Analytics
    Three Day Rule's Single Mother Surge: Market Shift or Marketing Spin?

    Three Day Rule's Single Mother Surge: Market Shift or Marketing Spin?

    Single mothers now comprise 21.5% of Three Day Rule's membership, up from 19.8% year-on-year—a 1.7 percentage point incr…

    Friday 12th June (5 days ago) · 1 min readRead →
    Data & Analytics
    Tawkify's Age Gap Data: A Quantified Double Standard in Dating

    Tawkify's Age Gap Data: A Quantified Double Standard in Dating

    US men will date partners 14.7 years younger on average but only 8.76 years older, whilst women accept 14.12 years older…

    Thursday 11th June (6 days ago) · 1 min readRead →
    Data & Analytics
    QuackQuack's Personality Archetypes: A Product Signal, Not a Compatibility Revolution

    QuackQuack's Personality Archetypes: A Product Signal, Not a Compatibility Revolution

    60% of 10,384 QuackQuack users now use personality labels like "Golden Retriever Energy" and "Black Cat Energy" as match…

    Wednesday 10th June · 1 min readRead →
    Data & Analytics
    Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking

    Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking

    36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z 87% of those with gym crush…

    Tuesday 9th June · 1 min readRead →
    Data & Analytics
    Gen Z's 'Crush Recession' Signals a Retention Crisis for Dating Apps

    Gen Z's 'Crush Recession' Signals a Retention Crisis for Dating Apps

    Match Group reported Tinder's Paying User count fell 8% year-over-year in Q4 2024 despite de-gamification efforts Bumble…

    Tuesday 9th June · 1 min readRead →
    Data & Analytics
    Hinge's LGBTQIA+ Report: The Slow Dating Revolution Apps Can't Ignore

    Hinge's LGBTQIA+ Report: The Slow Dating Revolution Apps Can't Ignore

    76% of LGBTQIA+ daters report feeling deeply uncertain about the wider world, compared to heterosexual users 52% of LGBT…

    Monday 8th June · 1 min readRead →
    Data & Analytics
    Pet Allergies: The Unspoken Barrier in Modern Dating

    Pet Allergies: The Unspoken Barrier in Modern Dating

    78% of singles with pet allergies would commit to regular medication to continue dating someone they like 75% of pet own…

    Thursday 4th June · 1 min readRead →
    Data & Analytics
    Match Group's Stagnation Sparks Niche App Surge: A Bet on Specificity

    Match Group's Stagnation Sparks Niche App Surge: A Bet on Specificity

    Match Group reported flat year-on-year revenue growth in Q4 2024, whilst Bumble's share price has collapsed from $76 at …

    Wednesday 3rd June · 1 min readRead →
    Data & Analytics
    Gen Z's Political Filters: A Self-Inflicted Dating Crisis

    Gen Z's Political Filters: A Self-Inflicted Dating Crisis

    Only 14% of UK Gen Z adults (18-24) would date someone with different political views, compared to 28% of over-65s and 3…

    Tuesday 2nd June · 1 min readRead →
    Data & Analytics
    Grindr's 'Authenticity' Survey vs. Thirst Trap Reality: A Data Dissonance

    Grindr's 'Authenticity' Survey vs. Thirst Trap Reality: A Data Dissonance

    83% of UK Grindr users claim to prefer profile photos showing personality over heavily filtered gym selfies, according t…

    Monday 1st June · 1 min readRead →
    Data & Analytics
    LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue.

    LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue.

    35% of homosexual UK adults use sex for period pain relief, more than double the 16% of heterosexual respondents 40% of …

    Monday 1st June · 1 min readRead →
    Data & Analytics
    Feeld's 'Reflections' Tool: Introspection or Data Mining?

    Feeld's 'Reflections' Tool: Introspection or Data Mining?

    67% of Feeld users who completed 165 structured prompts reported increased interest in discussing their wants and desire…

    Wednesday 27th May · 1 min readRead →