Data & Analytics
AI Photos as Dealbreakers: Dating's New Trust Crisis
56% of U.S. singles now view AI-generated or heavily edited photos as a red flag in dating profiles 45% of Gen Z cite mi…
19 Feb 2026 · 1 min readRead →
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2026
Data & Analytics
Valentine's Day Loses Its Edge: Dating Apps Face a New Reality
39% of Happn users consider being single on Valentine's Day 'not very serious', marking a shift away from romantic urgen…
19 Feb 2026 · 1 min readRead →
Data & Analytics
Choremancing: The Economic Shift Dating Apps Can't Ignore
30% of American singles have tried chore-based dates, whilst 56% remain open to the concept 64% of respondents experienc…
18 Feb 2026 · 1 min readRead →
Data & Analytics
FlirtFinder's Payday Spike: Economic Anxiety's Hidden Toll on Dating
FlirtFinder messaging activity collapsed by 56% during the first three weeks of January before rebounding after payday A…
18 Feb 2026 · 1 min readRead →
Data & Analytics
Singles Events Surge: A Symptom of App Fatigue, Not a Disruption
Match Group reported a 6% year-on-year decline in paying subscribers in Q3 2024, falling to 10.3 million users Bumble's …
13 Feb 2026 · 1 min readRead →
Data & Analytics
QuackQuack's Gen Z Insight: Valentine's Day Isn't the Revenue Driver You Think
33% of Gen Z daters aged 20–26 deliberately paused activity on Valentine's Day, describing it as a 'deliberate non-event…
10 Feb 2026 · 1 min readRead →
Data & Analytics
Meta's Threads Studio at Super Bowl: A Direct Challenge to X's Turf
Threads reached 400 million monthly active users in early 2025, compared to X's self-reported 600 million—a narrow gap m…
6 Feb 2026 · 1 min readRead →
Data & Analytics
Therapy Language in Dating Apps: A Double-Edged Sword for Singles
48% of singles hide, minimise, or defer mental health discussions early in dating to appear more dateable 59% who disclo…
6 Feb 2026 · 1 min readRead →
Data & Analytics
TikTok's User Exodus: A Warning Shot for Dating Apps' Trust Issues
TikTok's U.S. daily active users rebounded to above 90 million after dropping to 86–88 million in late January following…
4 Feb 2026 · 1 min readRead →
Data & Analytics
Bluesky's Moderation Success: A Mirage for Dating Apps?
Bluesky removed 2.08 million accounts in 2025 whilst growing to 41.41 million users User-submitted reports per 1,000 mon…
2 Feb 2026 · 1 min readRead →
Data & Analytics
Indian Women Hack Dating Apps for Emotional Safety. Platforms Aren't Listening.
57% of 9,685 surveyed Indian women aged 20–35 use 'protective strategies' on dating apps 87% assess profiles based on pe…
30 Jan 2026 · 1 min readRead →
Data & Analytics
Tawkify's Long-Distance Data: A Mirage or Missed Opportunity?
65% of survey respondents would pursue long-distance relationships, with 84% prepared to relocate for the right partner …
30 Jan 2026 · 1 min readRead →