Tawkify
In short: Tawkify, Inc. is a US matchmaking service in which human matchmakers choose and arrange introductions for paying clients, after a free assessment and an application. It was started in 2012, with the advice columnist E. Jean Carroll among its founders. In February 2023, under chief executive Kellie Ammerman, it bought the dating app S'More as it prepared its first mobile app.
Key facts
| Type | Dating platform |
|---|---|
| Headquarters | USA |
| Founded | 2012 |
| Apps and brands | Tawkify |
| Website | tawkify.com |
People
- Kenneth Shaw, Co-Founder & CEO
Apps and brands
- Tawkify: Human-powered matchmaking service.
Stories about Tawkify
- Scheduled Intimacy: The Untapped Retention Play for Dating Apps
Tawkify survey of 911 partnered Americans finds 44% schedule sex, a possible retention opening for dating platforms. - Tawkify's Age Gap Data: A Quantified Double Standard in Dating
Tawkify's survey of 98,798 US matchmaking clients finds men will date 14.7 years younger but only 8.76 years older on average. - Tawkify's 'Future Faking' Survey: A Theatre of Insincere Commitment
Tawkify's survey of 1,023 singles claims 92% have experienced "future faking" on dating apps, and 40% admit to doing it themselves. - Dating Apps Face a New Gatekeeper: The Group Chat
Tawkify research of 1,012 U.S. adults finds two-thirds of singles won't commit without friends' approval, and one in five has dropped a match. - Dating Apps Need 40 Swipes Per Match. The Answer Is Already In the Data.
Dating app users swipe an average of 40 times per match and 61% want to quit over time spent, says a Tawkify survey of 1,000 American singles. - Tawkify's Long-Distance Data Shows a Market Dating Apps Are Actively Ignoring
Tawkify survey: 65% of respondents would pursue long-distance relationships and 84% would relocate, but the sample size and methodology are undisclosed. - Unemployment Anxiety: Dating Apps' Blind Spot in Economic Precarity
In a Tawkify survey of US adults, 71% say unemployment is not a dealbreaker, but more than half of unemployed people feel anxious disclosing it. - Tawkify's Arrows.com: A Test of Anti-Swipe's Commercial Viability
Tawkify has launched Arrows.com, a matchmaker-led dating platform with no swiping and 30-minute video dates. Pricing has not been disclosed. - Tawkify's $6K Pitch: Market Insight or Marketing Spin?
Tawkify says singles are leaving dating apps for matchmaking, but has not disclosed its survey methodology or sample size. - Gen Z's Oversharing Paradox: A Product Design Dilemma
Tawkify's survey of 1,014 active daters says 58% reconsidered pursuing someone after early oversharing, or "floodlighting". Only 13% felt more connected. - E.l.f. Beauty's Dating Show: A Gimmick or a Glimpse into Matchmaking's Future?
E.l.f. Beauty has partnered with matchmaker Tawkify on a dating show, but apps still hold 95%+ of the market, so matchmaking remains niche.
Also mentioned in
- Three Day Rule's AI Assistant Tai: A Middle-Market Gamble?
- Relationship Timeline Mismatches: The Hidden Churn Driver Dating Apps Ignore
- AI in Dating: The 107% First Date Boost That Singles Distrust
- Known's $9.7M Bet: Can Pay-Per-Date Kill the Subscription Model?
- Perth's Matchmaking Boom: A $5,000 Lesson in Dating App Failures
- Match Group's Preference Problem: Are Algorithms Chasing the Wrong Data?
- Three Day Rule's Acquisition: A Strategic Bet or a Scale Trap?
Questions about Tawkify
What does Tawkify do?
Tawkify, Inc. is a US matchmaking service in which human matchmakers choose and arrange introductions for paying clients, after a free assessment and an application. It was started in 2012, with the advice columnist E. Jean Carroll among its founders.
Where is Tawkify based?
Tawkify is based in USA.
When was Tawkify founded?
Tawkify was founded in 2012.
Which apps does Tawkify own?
DII's directory lists Tawkify.