Market numbers, surveys, app rankings and research on the dating industry.
Nearly half of partnered urban Indians have engaged sexually with AI instead of their partner, a Gleeden-commissioned survey of 1,500 people finds.
Happn says January and summer now beat Valentine's Day for new registrations. Its survey found 39% see being single that day as 'not very serious'.
56% of U.S. singles view AI-generated or heavily edited dating profile photos as a red flag, according to eJuiceDB survey data.
FlirtFinder, a pay-per-message dating platform with over 500,000 members, saw messaging fall 56% in early January before a payday rebound.
Arrows study of 1,000 American singles finds 30% have tried chore-based dates and 56% are open to them, with 78% citing economic accessibility.
Singles events are busy in Connecticut and New York as Match Group's paying subscribers fell 6% year-on-year in Q3 2024, pointing to app fatigue.
QuackQuack says 33% of Gen Z daters paused activity on Valentine's Day, in a survey of 10,853 active users in India.
48% of actively dating Americans hide, minimise, or defer mental health discussion early on, a Sylvia Brafman Mental Health Center survey finds.
Meta built a dedicated Threads studio at the NFL media centre for Super Bowl LIX, aiming to take live sports conversation from X.
TikTok's U.S. daily actives rebounded to above 90 million after a privacy-led dip, but dating brands relying on it face concentration risk.
Bluesky's transparency report says it removed 2.08 million accounts in 2025. Its reply filtering cut anti-social behaviour reports by 79%.
QuackQuack says 57% of 9,685 Indian women daters use protective strategies on dating apps, pointing to a gap with platforms' engagement-led design.
Tawkify survey: 65% of respondents would pursue long-distance relationships and 84% would relocate, but the sample size and methodology are undisclosed.
Norton: 48% of New Zealand online daters would consider an AI romantic relationship, but 65% would be bothered by a human match using AI tools.
UK dating apps now run at a 68:32 male-to-female ratio, with 3.6 million men and 1.7 million women, raising business risks for operators.
QuackQuack survey data shows nearly 60% of its users over 25 now prioritise clear romantic intentions early, moving away from situationships.
Coffee Meets Bagel's survey finds 54% of Gen Z professionals aged 21-35 put financial security first, pressing dating apps to add income verification.
Ashley Madison's 'microromance' report links multiple partners to economic stress but gives no methodology, baseline figures or named sources.
Hily has overtaken Bumble to become the third-largest US dating app by downloads, according to AppMagic, and ranks fifth by revenue.
Parship's survey of over 1,000 German singles finds a preference for upfront compatibility, but the analysis says it validates Parship's model.
Threads has overtaken X in global daily active mobile users, 141.5 million to 125 million as of January 2026, raising questions for dating marketers.
A Rebounce survey of 5,834 users finds three in five divorced Indians now dating again have set hard boundaries absent from their first marriage.
50% of Gen Z and millennials would stay in an unhappy relationship for financial security, against 34% of Gen X, according to Gamblizard figures.
Breeze says 32% of UK users filter by height, the lowest in its dataset, versus 39% in the Netherlands. UK daters wait an average of 12 days to meet.
In a Tawkify survey of US adults, 71% say unemployment is not a dealbreaker, but more than half of unemployed people feel anxious disclosing it.
App-formed couples report lower relationship satisfaction than those who met offline, according to a study of 6,600 people in 50 countries.
Match Group's BLK app surveyed over 4,000 Black Gen Z users. Nearly 90% want to declare core values before the first date, and 66.5% report ghostlighting.
Women use exclamation points at twice the rate of men in 19,076 Sister Wives dating profiles, according to the polyamorous app's December 2025 analysis.
37% of 7,583 QuackQuack users set six to twelve month limits on dating app use, according to the company's survey, raising retention concerns.
Tinder says swipes ran 13% above annual averages from 1 January to 14 February 2024, with about 380 matches a second at peak on Dating Sunday.
Hinge recorded a 31.2% surge in likes on Dating Sunday (4 January), but Match Group's Q3 2024 revenue grew just 1% year-on-year to $895M.
Tinder's 2025 Year in Swipe report claims users are deprioritising physical attraction for shared values, but gives no sample sizes or methodology.
A Hily survey of 1,700 Americans says 92% of millennials and 74% of Gen Z use dating apps during work hours, an 18-point gap.
Hinge users are rejecting matches over clichéd prompt answers, a PureWow survey finds. With three prompts per profile, each carries roughly 33% of its weight.
BLK's survey of 4,000 Black Gen Z users finds 86% discuss faith, finances and family goals within the first few dates, and 40% meet through groups.
First-month dating app uninstall rates rose from 65% to 69% between 2024 and 2025, according to AppsFlyer. Match Group paying users fell 5%.
Hinge's survey of 30,000 users finds 47% of Gen Z women avoid deeper questions, assuming men don't want them. Two-thirds of Gen Z men say they do.
QuackQuack survey of 8,738 users finds 27% of Indian daters aged 22-35 once mistook toxic patterns for passion, and 60% now view drama as unhealthy.
Sister Wives says Texas makes up more than 10% of its 15,000 US users, but the figures are unverified and come from one company.
Dating apps and sites were the top way American couples who married between 2024 and 2025 met, at 27%, according to The Knot.
Research claims nearly 942,000 UK singles downplay achievements in dating profiles, but self-reported data and onboarding design raise questions.
QuackQuack says it has crossed 40 million registered users, but has not disclosed churn, DAU/MAU or active user figures for its India dating app.
82% of Gen Z and 87% of millennials use AI to write dating messages or build profiles, according to a survey of 1,559 US respondents.
Hinge beat Bumble in monthly app store revenue for four consecutive months to September 2024, a first on record, per Appfigures data.
Spanish singles are leaving dating apps: 61% report feeling drained, and Madrid agency SamSara says 80% of its clients are former app users.
70% of UK singles say a partner's environmental values matter, but only 10% consider sustainability on first dates, a survey of 2,000 finds.
66% of Indian dating app users never meet matches in person, according to a 2024 YouGov survey, raising questions for Tinder and Bumble's India growth.
A Gleeden and IPSOS survey found 59% of India's long-distance respondents say festivals make distance harder. Only 21% say technology helps.
Loqbox research finds 98% of UK adults say money belongs in relationships, but 80% say admitting debt is harder than saying 'I love you'.
A Lovehoney survey of 2,000 UK adults found 41% of Gen Z would be put off by a partner's 'body count', versus 16% of Gen X and older adults.
Data collects the numbers behind the dating market: user and subscriber counts, app rankings, surveys of singles, research on romance fraud and safety, and market size estimates. DII names who produced each figure, when, and how, so readers can judge how much weight it bears.