Market numbers, surveys, app rankings and research on the dating industry.
Tawkify's survey of 98,798 US matchmaking clients finds men will date 14.7 years younger but only 8.76 years older on average.
QuackQuack's survey of 10,384 users found 60% use personality labels like "Golden Retriever Energy" as matching criteria, pointing to demand for better filters.
Happn says 36% of Dutch singles have had a gym crush and 87% never acted on it, as the app pushes offline events with TrainMore in Amsterdam.
Match Group reported Tinder's Paying User count fell 8% year-over-year in Q4 2024, as psychologists describe a Gen Z 'crush recession'.
Hinge's survey of 31,000 users finds 52% of LGBTQIA+ daters say uncertainty makes them date more slowly, at odds with app engagement models.
Hily research says 75% of pet owners would end a relationship before rehoming their pet, while 78% of allergic singles would take regular medication.
Howdy, LoveAbility and Bhava launched in April 2025 as niche dating apps for rural singles, users managing health challenges and the Indian diaspora.
Lovehoney survey: only 14% of UK 18-24 year olds would date someone with different political views, versus 28% of over-65s and 33% of Boomers.
A Grindr-commissioned survey says 83% of UK users prefer profile photos showing personality, released alongside its Pride 'Thirst Trap Boot Camp'.
Lovehoney's survey of 2,000 UK adults finds 35% of homosexual respondents use sex for period pain relief, versus 16% of heterosexuals.
Feeld's survey of 1,112 members found 72% changed or considered changing their profiles after its Reflections tool, but it had no control group.
Tawkify's survey of 1,023 singles claims 92% have experienced "future faking" on dating apps, and 40% admit to doing it themselves.
A Dating.com survey of 2,000 adults found 14% have chosen sexting over physical sex even when in-person intimacy was available.
Niche apps Geek Meet Club and Cherry Dating use manual vetting and ID checks, as Sumsub figures show 54% of UK users AI-enhance profiles.
A survey of 9,347 Indian daters found 51% favour "soft exits" over ghosting, and 48% practise "kind rejection" by slowing replies.
Tinder's Year in Swipe 2025 report says 64% of young singles want emotional honesty, putting Gen Z's wishes at odds with swipe-driven app revenue.
Men on major dating apps pay up to £40 per date, five times what women pay, and average 5 dates a year to 27 for women, says PlayersTime.
Dating.com's survey of 1,000 respondents finds 30% would consider marrying someone they have never met in person.
Bank of Montreal's 2026 index puts the average US date at $189, up 12.5% from $168. 47% of single Americans say dating is not financially worth it.
Coffee Meets Bagel says 88% of AAPI daters say culture matters in choosing a partner, versus 67% of non-AAPI respondents.
A 77 Diamonds survey of 764 Gen Z respondents found 42% cite 31-35 as their ideal wedding age, and only 4% say 25 or younger.
QuackQuack's survey of 11,957 Indian users aged 20 to 27 found 47% call dating increasingly fluid, but the study gives no methodology details.
71% of US singles say dating has become more expensive, and 53% admit misrepresenting their finances, according to a DealSeek survey of 1,000 adults.
Feeld's user data shows Millennials and Gen X make up 58% of users and Gen Z only 5.5%, whereas Gen Z is roughly 40% of Tinder's base.
QuackQuack says 68% of 8,786 surveyed users in metropolitan India prefer keeping relationships off social media. The data is company research.
US matchmaking costs rose 26 per cent year-over-year to January 2026 while dating app usage fell 7 per cent, according to new market data.
Three studies found sexualised dating profile photos reduced perceived long-term suitability, a tension for swipe apps such as Match Group and Bumble.
Arrows survey: 51% of UK singles use AI on dating apps, 50% say it undermines authenticity, and AI users report a 107% increase in first dates.
Wippy's operating profit rose 231% to ₩3.6B ($2.7M) in 2024, driven by Korea-Japan matching, with Japan now roughly 40% of its active users.
Pew Research Center says 44% of Gen Z men have never had a committed romantic relationship, raising questions for dating apps' subscription model.
Only 26% of British adults would definitely date someone with different political views, and 14% of Gen Z, a Lovehoney-commissioned survey says.
Hyperlocal dating in Japan, Iceland and China suggests a smaller addressable market for Match Group and Bumble, but none shows proof of scale.
QuackQuack survey: 43% of Indian dating app users aged 18-28 assess emotional readiness, and 80% say they reject 'situationship' energy.
Gleeden says it has 4 million Indian users, with female membership up 148% in two years. The figures are self-reported and unverified.
DestinyDial, a phone-based dating service, reports 53 per cent quarterly growth in active users, according to the company. The figure is self-reported.
49% of partnered Indians have had sexual or intimate interactions with AI, per a Gleeden-commissioned IPSOS survey of 1,500 people in March 2026.
36% of UK online daters now use AI for profiles or messages, up from 21% a year ago, according to a Bluebella survey of 2,000 UK singles.
China's parent-led matchmaking apps charge parents RMB 1,200 (£132) a year, as marriage registrations fell to 6.76 million in 2025.
A survey of 1,000 US adults found 22% say AI could improve relationships, but 16% would end one if a partner used AI-generated romantic advice.
A University of Rochester study of 594 participants found narrative dating profiles beat list-based bios on empathy and romantic attraction ratings.
Tawkify research of 1,012 U.S. adults finds two-thirds of singles won't commit without friends' approval, and one in five has dropped a match.
Harris Poll: 65% of Gen Z singles open TikTok daily despite 60% reporting less trust, while 42% prioritise face-to-face socialising.
Muzz traffic fell 20% in early Ramadan 2026, founder Shahzad Younas says, with the steepest drops in Europe and North America.
Arrows research finds 54% of US singles use AI for dating, and 58% see it as 'digital catfishing', based on 1,008 respondents.
Bumble survey data says 25% of Gen Z singles prefer first dates under 30 minutes, and some book them back-to-back in a practice called stack dating.
Dating app users swipe an average of 40 times per match and 61% want to quit over time spent, says a Tawkify survey of 1,000 American singles.
Feeld says 42% of the general population engages in kink, based on a study of 6,000 respondents, and has launched a free tool called Reflections.
Date Drop, a weekly email dating service, is expanding from Stanford to the University of Washington without disclosing user or retention data.
An Observatory for Sexuality study finds 93% of Portuguese dating app users admit to ghosting, and 57% of women cite safety as a major concern.
55% of UK singles aged 18-26 have left dating apps for in-person meetings over AI deepfake fears, according to research commissioned by Barclays.
Data collects the numbers behind the dating market: user and subscriber counts, app rankings, surveys of singles, research on romance fraud and safety, and market size estimates. DII names who produced each figure, when, and how, so readers can judge how much weight it bears.