Kim Harris

Sociologist Maren Harwood-Hooper says under-30 dating app users use ironic profiles to avoid seeming earnest, a risk for match quality and retention.

A Hily survey of 2,700 daters found 41% of Gen Z would not date someone their mother dislikes, despite mostly hiding relationships from her.

Gleeden says 40% of its married users in India have emotionally intimate online relationships with no physical contact, according to its own data.

Married users are a significant, unacknowledged segment for India's dating apps, which Research and Markets expects to reach $450M in revenue by 2027.

QuackQuack says toxic dating trends have declined by 30% in India, based on a survey of 10,000 users that discloses no methodology or baselines.

Self Financial survey: 46.2% of coupled US adults would consider leaving their partner if money weren't a constraint, and 86% have argued about money.

79% of Gen Z dating app users report 'dating app fatigue', according to Forbes, a direct revenue threat for Tinder and Match Group.

Tinder's US market share has fallen to 25%, just ahead of Bumble at 24%, according to Sensor Tower. Its global paying subscribers fell 15% since Q3 2022.

A Hily survey of 3,700 users says 52% of Gen Z and millennials have walked away from dates because a match looked different from their photos.

Gleeden says 66% of its female users in India chat emotionally rather than sexually, a self-reported claim with no disclosed methodology.

A QuackQuack survey of 9,600 users finds 60% of Indian women report pressure to commit quickly, versus 33% of men.

39% of Indian dating app users deliberately delay progressing matches, according to a QuackQuack survey of 9,000 users on its platform.

A Paired poll of 1,561 people found 72% to 76% of Gen Z and millennials have never used AI dating tools, as Bumble and Match Group invest in AI.

Adapty says 75.8% of dating app revenue in its client portfolio now comes from one-time purchases, not subscriptions.

Only 50% of UK Gen Z workers consider workplace relationships acceptable, against 64% of Baby Boomers, in a happn survey of 2,000 UK adults.

QuackQuack claims 28.5% of Holi-period matches become relationships, from a survey of 9,500 users, but it has not disclosed its methodology.

HUD, a casual dating app, has reached 18 million users across 166 countries nearly a decade after launching, but has not said how many are active.

Tinder India says 51 per cent of young female users prioritise reliability over romantic gestures, but it gave no sample size or methodology.

QuackQuack's survey of 11,905 users says 38% in smaller Indian cities chat for over a month before meeting, challenging Western app design.

Bookmark, a book-based dating app, says 25% of its paying subscribers in India are women, though the figure comes from a small user base.