Kim Harris

Dating apps face a monetisation dilemma as non-romantic use grows, and Kaspersky's 2021 research found 48% of users simply wanted to meet new people.

Data from AI dating assistant Rizz shows Instagram is its users' top platform for meeting romantic prospects, ahead of dating apps.

LELO claims 82.5% of dating app users widened age filters in a year, but Match Group, Bumble and Hinge have not confirmed similar data.

Women showed a 3% higher likelihood of attraction to younger partners, versus 4% for men, in a UC Davis study of 4,500 speed-dating encounters.

QuackQuack says Gen Z was its most active group before Valentine's Day in a survey of 13,400 Indian users, with activity falling on February 14th.

Priceline says 40% of Gen Z singles have travelled to meet romantic prospects, versus 27% of millennials, pointing to a spending threat for dating apps.

QuackQuack's survey of 12,000 Indian app users found 60% prepare for Valentine's Day and 40% of men feel pressured, versus 13% of women embracing it.

Instagram makes up 22% of dating conversations uploaded to AI assistant Rizz, more than double Tinder's 11% and Hinge's 10%, according to Rizz figures.

79% of Gen Z and Millennial dating app users report burnout from swiping, according to a Couple survey of 2,000 UK users.

Feeld's report of over 9,000 users finds 71% of trans and gender-nonconforming respondents feel safer on dating apps than meeting offline.

Pew data shows the share of single US adults fell from 44% in 2019 to 42% in 2023, a possible headwind for dating apps including Match Group.

A 26-year-old burned-out professional used Japan's Tapple for emotional support, not romance, and operators have not said if it is a wider trend.

Tinder says LGBTQIA+ matches are 30% of all its connections globally, up 66% year on year, released as Thailand legalised same-sex marriage.

Dating apps now lead how couples meet: 39% of heterosexual and 65% of same-sex couples met online by 2017, per Stanford University.

QuackQuack says 30% of users aged 28-35 connect with matches outside their home cities, and 39% of survey respondents rank safety features first.

25.4% of Japanese couples under 40 who married in 2023 met on dating apps, up from 10.8% five years earlier, per a government survey.

Gleeden has reached 3 million users in India with 270% annual growth, and female sign-ups rose 128% year-on-year, outpacing the platform overall.

Tinder's survey of 8,000 young singles found 42% of Gen Z experienced 'nanoships', brief intense connections with no expectation of progression.

Four niche dating apps launched in 2024, Hum, Cherry, Grazer and Lefty, are still operating, but face a user density test in 2025.

60% of Indian dating app users aged 20-26 pursue year-end matches because of family gathering pressure, a survey of 9,000 singles found.