Kim Harris

Lovehoney's survey of over 2,000 UK adults found 41% of Gen Z would be bothered by a partner's sexual history, versus 19% of Gen X, challenging dating apps.

Dating app revenue hit $6B in 2024 despite five consecutive years of falling downloads. Business of Apps projects $8.9B by 2030.

Translr reported 35% user growth after adding anti-fetishisation features, while Feeld's trans user base grew 70% in 18 months.

Gleeden says an unpublished IPSOS poll found 61% of Indian respondents are monogamous due to societal pressure. The story questions the data and demand.

The League's survey found 73% of women prioritise career ambition in a partner, against 38% of men. Only 10% of women would date someone less driven.

Talker Research data commissioned by Keeper says 64% of Gen Z singles would cancel a date rather than admit they can't afford it.

Over 50% of Gen Z singles spend £0 per month on dating apps, according to Bank of America research, and 75% report burnout, pressuring Match Group and Bumble.

Virgin Experience Gifts says 93% of Americans are open to "adrenaline dating", but the 1,000-person survey it commissioned has thin methodology.

Singles Run Club has 1,200 members in Dublin, Cork and Galway at €45 a year, seen as a retention warning for dating apps.

Ringover data puts workplace relationships at 45% of Gen Z workers, against 21% of baby boomers, a possible threat to dating apps like Match Group.

Hily's survey of 1,500 users says 82% of American Gen Z and Millennial daters use AI tools, but the company has not disclosed its full methodology.

Tawkify says singles are leaving dating apps for matchmaking, but has not disclosed its survey methodology or sample size.

QuackQuack survey of 7,635 Indian users: 68% use childhood photos, 55% have moved to sparse anti-bios and 62% vet profiles before chatting.

happn is hosting a free 5km group run in Amsterdam on 12 August, capped at 40 participants, as dating apps push offline events to counter user fatigue.

QuackQuack says 27% of its Gen Z users keep platonic relationships through the dating app, versus 7% of those over 35, a risk to subscription models.

Harmonizer says a study of 20,000 American couples found high psychological flexibility meant relationships lasting 72% longer. It is not peer-reviewed.

Two-thirds of British solo travellers reactivate dating apps abroad, and one in five choose destinations for dating, a OnePoll survey for iD Mobile finds.

QuackQuack's 'Quantum Dating' survey of 8,974 urban Indian users aged 18-27 claims casual exploration over marriage, a monetisation challenge.

A December 2024 Bloomberg survey says nearly half of Gen Z UK singles use AI for dating profiles, while 60% are uncomfortable with AI matching.

QuackQuack survey of 7,685 users finds 43% have reconnected with someone they previously unmatched or ghosted, most after six to twelve months.