Kim Harris

App-formed couples report lower relationship satisfaction than those who met offline, according to a study of 6,600 people in 50 countries.

Match Group's BLK app surveyed over 4,000 Black Gen Z users. Nearly 90% want to declare core values before the first date, and 66.5% report ghostlighting.

Women use exclamation points at twice the rate of men in 19,076 Sister Wives dating profiles, according to the polyamorous app's December 2025 analysis.

37% of 7,583 QuackQuack users set six to twelve month limits on dating app use, according to the company's survey, raising retention concerns.

Dutch dating app Breeze has launched in the UK, restricting pre-date messaging and pushing users to meet in person, challenging Match Group and Bumble.

Reddit says its AI Max campaigns cut user acquisition costs by 17% in alpha tests, but dating apps should test before moving budgets.

Tinder says swipes ran 13% above annual averages from 1 January to 14 February 2024, with about 380 matches a second at peak on Dating Sunday.

Hinge recorded a 31.2% surge in likes on Dating Sunday (4 January), but Match Group's Q3 2024 revenue grew just 1% year-on-year to $895M.

A creator with 500,000 followers might now reach 12,000 people per post as algorithms replace follower counts, affecting dating app influencer marketing.

Hinge founder Justin McLeod is leaving to build Overtone, an AI-focused dating app backed by Match Group. COO Jackie Jantos becomes Hinge CEO.

Vietnamese dating app Hullo has announced an AI matchmaking system backed by Nvidia, AWS and Google, but has not disclosed models or match quality data.

LinkedIn has passed 100 million verified users and launched a Verification API that lets other platforms authenticate users against them.

Hinge's new Convo Starters feature uses generative AI to write personalised first messages for users based on match profiles.

Hily won a Red Dot Award for its 2024 rebrand, which centres on less polished profiles, but its announcement details no product changes.

Tinder's 2025 Year in Swipe report claims users are deprioritising physical attraction for shared values, but gives no sample sizes or methodology.

Date Draft plans a January 2026 launch with a 'Trade Room' where users pass on unwanted matches; no research is cited for its founder's claim.

Meta says more than half of Instagram time is now in Reels, pushing dating apps to swap static ads for video or face higher CAC.

A Hily survey of 1,700 Americans says 92% of millennials and 74% of Gen Z use dating apps during work hours, an 18-point gap.

Hinge users are rejecting matches over clichéd prompt answers, a PureWow survey finds. With three prompts per profile, each carries roughly 33% of its weight.

BLK's survey of 4,000 Black Gen Z users finds 86% discuss faith, finances and family goals within the first few dates, and 40% meet through groups.