Kim Harris

Meta is making Advantage+ automated ads the default for all advertisers, removing manual targeting as standard, which affects dating apps.

First-month dating app uninstall rates rose from 65% to 69% between 2024 and 2025, according to AppsFlyer. Match Group paying users fell 5%.

Hinge's survey of 30,000 users finds 47% of Gen Z women avoid deeper questions, assuming men don't want them. Two-thirds of Gen Z men say they do.

The Weekend Club says it has run 10,000 AI-matched brunch tables in six cities, with dynamic pricing based on attendance history and no-show risk.

Digital Dudes moved its 29 regional UK dating brands to HubPeople's Affinity platform, reporting conversion rises exceeding 80 per cent.

QuackQuack survey of 8,738 users finds 27% of Indian daters aged 22-35 once mistook toxic patterns for passion, and 60% now view drama as unhealthy.

Higo has launched profile verification and a celebrity look-alike feature, branded 'Authentic-First Matching', without disclosing user numbers.

Sister Wives says Texas makes up more than 10% of its 15,000 US users, but the figures are unverified and come from one company.

Dating apps and sites were the top way American couples who married between 2024 and 2025 met, at 27%, according to The Knot.

Happn has launched AI venue recommendations in chat in France, Brazil, Turkey and the Netherlands, to help matched users turn matches into first dates.

X has made end-to-end encrypted DMs, video calls and disappearing messages free for all users, adding a new off-platform route for dating app chats.

Pop the Balloon or Find Love, a YouTube dating show, has launched a dating app with its cast members, testing whether spectacle can keep users.

Gen Z daters are rejecting compatibility vetting for 'vibe dating', which threatens the algorithmic matching model of Match Group and Bumble.

QuackQuack says it has crossed 40 million registered users, but has not disclosed churn, DAU/MAU or active user figures for its India dating app.

Research claims nearly 942,000 UK singles downplay achievements in dating profiles, but self-reported data and onboarding design raise questions.

82% of Gen Z and 87% of millennials use AI to write dating messages or build profiles, according to a survey of 1,559 US respondents.

QuackQuack has launched Rebounce, a dating app for divorced, separated and widowed users in India, with plans from free to ₹2,499/month ($30).

Tinder is testing camera roll AI in Australia and New Zealand, a pilot Match Group says costs about $14 million in foregone revenue.

Hinge beat Bumble in monthly app store revenue for four consecutive months to September 2024, a first on record, per Appfigures data.

70% of UK singles say a partner's environmental values matter, but only 10% consider sustainability on first dates, a survey of 2,000 finds.