Aisle
Premium dating app for Indian singles seeking serious relationships.
Aisle News Coverage
16 articlesIndia's Data Consent Ruling: A Looming Crisis for Dating Apps
India's Supreme Court suspended Meta's data-sharing practices and imposed a ₹2.13 billion ($23.6 million) fine whilst demanding justification for monetising behavioural metadata from 500 million-plus …
Info Edge Put ₹10 Crore Into Aisle. The Confidence Looks Justified.
Info Edge pumped ₹10 crore into Aisle through subsidiary Jeevansathi Internet Services Aisle posted net loss of ₹17.80 crore against revenues of ₹39.62 crore in FY25 Loss-to-revenue ratio stands at 45…
Aisle's Anti-Swipe Campaign: A Niche Bet in India's Dating Market
Aisle Network claims 97% of Indian women on its platform prioritise commitment over casual dating, compared to 80% of men The company has operated for over a decade without disclosing subscriber numbe…
WedKnott's Global Gamble: Can Indian Matchmaking Go Premium?
WedKnott, a matchmaking platform for high-earning Indian professionals, has secured undisclosed investment from blockchain entrepreneur Pratik Gauri to fund international expansion into Dubai and Lond…
Info Edge Completed the Aisle Acquisition. It Is a High-Intent Bet with a Full Commitment.
Info Edge Ventures paid Rs. 5.50 crores ($650,000) for the remaining 3.65% stake in Aisle Network, giving it full ownership Aisle generated Rs. 39.62 crores in revenue last year whilst posting losses …
QuackQuack's 40M Users: Vanity Metric or Market Insight?
QuackQuack has crossed 40 million registered users, with metro areas now representing the majority of new registrations Internal survey of 10,000 members claims 43% now prefer 'slow dating' over swipe…
QuackQuack's Rebounce: Arbitrage on India's Divorce Discomfort
QuackQuack has launched Rebounce, a dedicated app for divorced, separated, and widowed users in India Pricing ranges from free to ₹2,499/month ($30) for assisted matchmaking with human support India's…
Choremancing: The UX Challenge Dating Apps Didn't See Coming
42% of UK singles now incorporate first dates into routine errands like grocery shopping and gym sessions Plenty of Fish has labelled this behaviour "choremancing" in its latest annual trends report T…
Match Group's India Misstep: Building for Bandra, Ignoring Bhopal
Tinder India generated approximately $16M in consumer spend during 2023—less than the app earns in a fortnight in the United States Average revenue per user in India sits below $2 annually for dating …
Gleeden's Survey Claims Demand for Affairs in India. The Data Disagrees.
Gleeden survey claims 61% of Indian respondents maintain monogamy due to societal pressure rather than personal choice The poll was conducted by IPSOS but has not been publicly released or subjected t…
Aisle's ₹99 Weekly Subscriptions: A Revenue Gamble in India's Dating Market
Aisle introduces weekly premium subscriptions at ₹99 (86 pence) from July 2025, undercutting competitors like Tinder Gold (₹549/month) and Bumble Premium on both price and commitment window Tinder com…
Aisle's Free Premium Offer for Women: A Subsidy Strategy in Disguise?
Aisle is offering free premium features to verified women until 20th February whilst men continue to pay Info Edge India-backed Aisle acquired majority stake in 2020, giving it capital to subsidise us…
India's Dating Apps Profit from Married Users. The Industry's Open Secret.
Dating apps in India are projected to reach $450M in revenue by 2027, with married users representing a significant but unacknowledged segment Gleeden, a platform targeting married users, grew from 90…
Gleeden's Emotional Affair Strategy: A Market Play in Disguise
66% of Gleeden's female users in India engage in emotional rather than sexual conversations, according to company data India's online dating market was valued at $323M in 2023, with projected compound…
Bookmark's 10-Message Rule: Ideology or Innovation?
Bookmark, a dating app from two Bengaluru entrepreneurs, locks profile photos until users exchange 10 messages The app has recorded 15,000 downloads with 5,000 monthly active users, a 33% retention ra…
QuackQuack's 80% Family Approval Stat: A Segmentation Challenge, Not a Consensus
80% of QuackQuack's 12,000 surveyed users say family values significantly influence their dating choices in India 39% of Tier 2 and Tier 3 city respondents cited parental approval as essential when se…
