Plenty of Fish
In short: Free-to-use dating platform with a large global user base.
Key facts
| Type | Dating app |
|---|---|
| Owner | Match Group |
| Headquarters | Canada |
| Founded | 2003 |
| Website | pof.com |
More from Match Group
Stories about Plenty of Fish
- Choremancing: The UX Challenge Dating Apps Didn't See Coming
Plenty of Fish says 42% of UK singles now combine first dates with errands like grocery shopping, a trend it calls "choremancing", in its annual trends report. - POF's 2026 Trends: Insightful Data or Convenient Narrative?
Plenty of Fish says 71% of 2,000 US singles surveyed in December prioritise immediate chemistry over checklists, and 63% want clear relationship labels. - Plenty of Fish's Trend Glossary: Marketing Gimmick or Missed Insight?
Plenty of Fish coined eleven dating terms for 2025 from a survey of 5,800 US members, including 'Smutten', reported by 40% of women surveyed.
Also mentioned in
- ODDA launches consumer safety panel of 12 to 16 people for dating apps
- Match Group's Portfolio Play: Tinder Events and the Swipe Era's End
- Match Group's $650K Settlement: A Reality Check on Safety Theatre
- QuackQuack's Gen Z Survey: Strategic Dating or Just Better Labels?
- Bumble's Swipe Pivot: Innovation or Desperation?
- Tinder's $60.5M Settlement: A Pricey Lesson in Age-Based Pricing
- Tinder's Rebrand: A Fictional Agony Aunt Won't Stop Subscriber Slide
- Michael O'Sullivan's Playbook: Can White-Label Apps Survive the AI Era?
- Tinder's Mandatory Facial Verification: A Privacy Trade-Off the Industry Can't Ignore
- Feeld Says 42% of Members Are Kinky. The Number Is Doing Marketing Work.
- Snapchat Is Copying Instagram Copying TikTok. Dating Brands Are Caught in the Middle.
- Dating Apps Have Hit a Structural Ceiling. Profitable Adaptation Requires a Different Model.
- Match Group's Data Breach: The Third-Party Risk Nobody Sees
- Tinder's Sprite Partnership Signals That Brand Revenue Is Plugging a Growth Gap
- Hinge's 'Designed to Be Deleted' Strategy: Marketing Genius or Genuine Growth Driver?
- Sister Wives Claims Texas Is Its Biggest Non-Monogamy Market. The Data Is Doing Heavy Lifting.
- Match's $14M FTC Settlement: A Warning Shot for Subscription Dark Patterns
- AI Companions Redefine Cheating: A New Trust Crisis for Dating Apps
- Throning: The 30% User Trend Match Group and Bumble Can't Ignore
- RSVP's Anti-Swipe Stance: Nostalgic Niche or Market Opportunity?
- Match Group's Hinge Bet: A $1B Lifeline or a Delusional Gamble?
- Bumble's 'Authentic Connection' Campaign: Marketing or Misstep?
- Mark Brooks Joins GDI: A Consultant's Dual Role Raises Eyebrows
- Grindr's Growth Exposes Match Group's Scale as a Liability
- Match Group's Safety Scandal: A Business Model Under Fire
Questions about Plenty of Fish
What is Plenty of Fish?
Free-to-use dating platform with a large global user base.
Who owns Plenty of Fish?
Plenty of Fish is owned by Match Group.
Where is Plenty of Fish based?
Plenty of Fish is based in Canada.
When was Plenty of Fish founded?
Plenty of Fish was founded in 2003.
Also known as: PlentyOfFish.