Plenty of Fish
Free-to-use dating platform owned by Match Group.
Overview
Free-to-use dating platform owned by Match Group.
DII Coverage
Dating Apps Face Evolutionary Ceiling: Can They Profitably Adapt?
Match Group spent $182M on product development last year whilst user satisfaction scores continue to slide across major platforms Dr. Justin Garcia of the Kinsey Institute argues dating apps are "divo…
Match Group's Data Breach: The Third-Party Risk Nobody Sees
ShinyHunters claims to have stolen 10 million records from Match Group platforms including Hinge, OkCupid, and Match.com The alleged breach occurred through mobile attribution provider AppsFlyer, not …
Tinder's Sprite Partnership: A Sign of Growth Struggles?
Tinder's logo is appearing on millions of Sprite cans across multiple markets as part of a co-branded campaign with prize draws Match Group's Q4 2024 data shows Tinder's average revenue per user at $1…
Hinge's 'Designed to Be Deleted' Strategy: Marketing Genius or Genuine Growth Driver?
Hinge became Match Group's second-largest revenue contributor by Q3 2024, with double-digit year-over-year growth Match Group has not disclosed Hinge-specific deletion rates, average subscriber lifeti…