Hily
In short: AI-powered dating app focused on meaningful connections.
Key facts
| Type | Dating app |
|---|---|
| Owner | Hily |
| Headquarters | Ukraine |
| Founded | 2017 |
| Website | hily.com |
Features and products
- Consent Guard: Hily feature requiring permission before revealing messages or images [Dating Industry Insights, 19 January 2026]
- Icks & Clicks: Hily feature feeding user turn-offs and turn-ons into matching [Dating Industry Insights, 19 January 2026]
Stories about Hily
- Hily's Anti-AI Bet: A Genuine Shift or Just Clever Marketing?
Hily has launched what it calls 'human intelligence' features, but its survey shows daters who distrust AI still use it. - Hily Overtakes Bumble: Gen Z's Shift Signals Bumble's Brand Erosion
Hily has overtaken Bumble to become the third-largest US dating app by downloads, according to AppMagic, and ranks fifth by revenue. - Hily's Red Dot Win: A Design Award Won't Solve Dating's Trust Crisis
Hily won a Red Dot Award for its 2024 rebrand, which centres on less polished profiles, but its announcement details no product changes. - Hily's AI Adoption Stats: A Trust Crisis in the Making?
Hily's survey of 1,500 users says 82% of American Gen Z and Millennial daters use AI tools, but the company has not disclosed its full methodology. - Hily's Donut Stunt: A Sweet Admission of Algorithmic Failure
Hily is selling mystery donuts in Los Angeles to promote spontaneous dating, citing its own survey claiming 74% of young Americans would skip algorithms. - Hily's 'Manchild-Free' Badge: Empowerment or Empty Gesture?
Hily has launched a "manchild-free" profile badge that shows a preference but does not filter matches. The company says 55% of women surveyed had dated one. - Hily's Survey Exposes Dating Apps' Anxiety Economy. Will Operators Listen?
A Hily-commissioned survey of 3,000 Americans finds 62% of dating app users aged 18-40 feel 'not perfect enough' on the apps. - Gen Z's Dating Paradox: Privacy from Moms, But Not Independence
A Hily survey of 2,700 daters found 41% of Gen Z would not date someone their mother dislikes, despite mostly hiding relationships from her. - Hily's Survey Exposes Dating's Photo Dilemma: A Systemic Trust Issue
A Hily survey of 3,700 users says 52% of Gen Z and millennials have walked away from dates because a match looked different from their photos. - Hily's 'Anti-Swipe' Pitch: Marketing Spin or Real Differentiator?
Hily markets itself as a personality-first alternative to photo swiping, but Hinge, Bumble and Tinder make similar claims, the analysis says. - Gen Z's Authenticity Demand: A Product Design Dilemma for Dating Apps
Hily's survey of 2,500 of its own Gen Z users found 90% value authenticity, but most struggle to show their real selves on dating apps.
Also mentioned in
- Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics
- New Zealand's Age Ban: A Costly Compliance for Dating Apps
- Appflame's IPO Ambition: Discipline or Delusion in a Fatigued Market?
- Pet Allergies: The Unspoken Barrier in Modern Dating
- Ember's Anti-Swipe Model Targets Match and Bumble's Revenue Assumptions
- Workplace Dating Is Growing. Apps That Enable It Are Taking on Legal Risk They Have Not Priced In.
- Feels Hits $10M ARR Without US/UK. Is Dating's Cost Structure a Myth?
- Grindr's Growth Exposes Match Group's Scale as a Liability
- Tinder's 'Golden Retriever' Data: Aspirational or Actual Shift?
Questions about Hily
What is Hily?
AI-powered dating app focused on meaningful connections.
Who owns Hily?
Hily is owned by Hily.
Where is Hily based?
Hily is based in Ukraine.
When was Hily founded?
Hily was founded in 2017.