Hily News Coverage
15 articlesEmber's Anti-Swipe Model Targets Match and Bumble's Revenue Assumptions
Match Group share price has fallen over 60% from its 2021 peak due to stagnating Tinder growth and margin compression Bumble stock has collapsed roughly 80% since its IPO as dating app satisfaction pl…
Hily Overtakes Bumble: Gen Z's Shift Signals Bumble's Brand Erosion
Hily has overtaken Bumble to become the third-largest dating app in the US by downloads, according to AppMagic data The app is now also the fifth top-grossing dating app in the market, marking the fir…
Hily's Red Dot Win: A Design Award Won't Solve Dating's Trust Crisis
Hily has 30 million registered users globally, compared to Tinder's 75 million and Bumble's 45 million monthly actives Red Dot received roughly 20,000 submissions across all categories in 2024, with e…
Workplace Dating Is Growing. Apps That Enable It Are Taking on Legal Risk They Have Not Priced In.
92% of millennial Americans now use dating apps during work hours, according to a Hily survey of 1,700 Americans 74% of Gen Z users also swipe whilst on the clock—an 18-point gap suggesting millennial…
Feels Hits $10M ARR Without US/UK. Is Dating's Cost Structure a Myth?
Feels claims to have reached $10M in annual recurring revenue within six months of launch, with fewer than 12 people and less than $5M in funding The app has operated exclusively outside the US and UK…
Grindr's Growth Exposes Match Group's Scale as a Liability
Grindr's revenue climbed 27% year-over-year in Q4 2024, nine times faster than Match Group's 3% growth to $864M Tinder's paying subscriber base fell 9% year-over-year in Q4 2024 to 10 million, whilst …
Hily's AI Adoption Stats: A Trust Crisis in the Making?
82% of American Gen Z and Millennial daters now use AI tools in their dating lives, rising to 87% among Gen Z singles 95% of users who've tried AI dating tools continue using them, according to Hily's…
Hily's Donut Stunt: A Sweet Admission of Algorithmic Failure
Hily claims 77% of young Americans prefer spontaneous first dates over endless texting, whilst 74% would bypass algorithmic matching entirely Match Group's paying subscribers fell 6% year-on-year to 1…
Hily's 'Manchild-Free' Badge: Empowerment or Empty Gesture?
55% of women surveyed by Hily had dated someone they'd classify as a 'manchild', with 78% saying they wouldn't repeat the experience The new 'manchild-free' toggle is a profile badge, not an actual fi…
Hily's Survey Exposes Dating Apps' Anxiety Economy. Will Operators Listen?
62% of dating app users aged 18-40 feel 'not perfect enough' when using platforms, according to a survey of 3,000 Americans Match Group's Hinge generated $113M in Q3 2024, up 29% year-over-year, drive…
Gen Z's Dating Paradox: Privacy from Moms, But Not Independence
41% of Gen Z respondents would refuse to date someone their mother dislikes, despite most hiding relationship details from her 58% of women conceal dating details from mothers compared to 40% of men, …
Hily's Survey Exposes Dating's Photo Dilemma: A Systemic Trust Issue
52% of Gen Z and millennials have walked away from dates after discovering their match looked substantially different from their photos 45% of respondents admitted their own profile pictures no longer…
Hily's 'Anti-Swipe' Pitch: Marketing Spin or Real Differentiator?
Hily launched in 2017 and reports 30 million global users, positioning itself as personality-first alternative to photo-based swiping Bumble research found 42% of users feel burnt out by dating apps, …
Tinder's 'Golden Retriever' Data: Aspirational or Actual Shift?
45% of singles in English-speaking markets now say they want a 'Golden Retriever' partner—someone loyal, enthusiastic, and emotionally available Match Group's subscriber numbers fell 6% year-over-year…
Gen Z's Authenticity Demand: A Product Design Dilemma for Dating Apps
90% of Gen Z dating app users value authenticity in potential partners, yet most admit they struggle to present their actual selves on platforms 44% of women report anxiety about presenting themselves…
