Hily
In short: Hily is a dating app released in August 2017, founded by Alex Pasykov, Dmytro Kononov and Jake Vygnan. Its parent company is Appflame, which DII describes as Kyiv-founded and which also operates the LGBTQ+ app Taimi. Hily uses machine learning for match recommendations and fraud detection.
Key facts
| Type | Dating platform |
|---|---|
| Headquarters | Ukraine |
| Founded | 2017 |
| Apps and brands | Hily |
| LinkedIn profile |
People
- Dmytro Kovalenko, Co-Founder & CEO
- Liubomyr Pivtorak, Chief product officer
Apps and brands
- Hily: AI-powered dating app focused on meaningful connections.
Stories about Hily
- Hily's Anti-AI Bet: A Genuine Shift or Just Clever Marketing?
Hily has launched what it calls 'human intelligence' features, but its survey shows daters who distrust AI still use it. - Hily's Red Dot Win: A Design Award Won't Solve Dating's Trust Crisis
Hily won a Red Dot Award for its 2024 rebrand, which centres on less polished profiles, but its announcement details no product changes. - Hily's AI Adoption Stats: A Trust Crisis in the Making?
Hily's survey of 1,500 users says 82% of American Gen Z and Millennial daters use AI tools, but the company has not disclosed its full methodology. - Hily's Donut Stunt: A Sweet Admission of Algorithmic Failure
Hily is selling mystery donuts in Los Angeles to promote spontaneous dating, citing its own survey claiming 74% of young Americans would skip algorithms. - Hily's 'Manchild-Free' Badge: Empowerment or Empty Gesture?
Hily has launched a "manchild-free" profile badge that shows a preference but does not filter matches. The company says 55% of women surveyed had dated one. - Hily's Survey Exposes Dating Apps' Anxiety Economy. Will Operators Listen?
A Hily-commissioned survey of 3,000 Americans finds 62% of dating app users aged 18-40 feel 'not perfect enough' on the apps. - Gen Z's Dating Paradox: Privacy from Moms, But Not Independence
A Hily survey of 2,700 daters found 41% of Gen Z would not date someone their mother dislikes, despite mostly hiding relationships from her. - Hily's Survey Exposes Dating's Photo Dilemma: A Systemic Trust Issue
A Hily survey of 3,700 users says 52% of Gen Z and millennials have walked away from dates because a match looked different from their photos. - Hily's 'Anti-Swipe' Pitch: Marketing Spin or Real Differentiator?
Hily markets itself as a personality-first alternative to photo swiping, but Hinge, Bumble and Tinder make similar claims, the analysis says. - Gen Z's Authenticity Demand: A Product Design Dilemma for Dating Apps
Hily's survey of 2,500 of its own Gen Z users found 90% value authenticity, but most struggle to show their real selves on dating apps.
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Questions about Hily
What does Hily do?
Hily is a dating app released in August 2017, founded by Alex Pasykov, Dmytro Kononov and Jake Vygnan. Its parent company is Appflame, which DII describes as Kyiv-founded and which also operates the LGBTQ+ app Taimi. Hily uses machine learning for match recommendations and fraud detection.
Where is Hily based?
Hily is based in Ukraine.
When was Hily founded?
Hily was founded in 2017.
Which apps does Hily own?
DII's directory lists Hily.