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    Community & Directory
    Hinge's New Campaign: Marketing Burnout or Market Reality?

    Hinge's New Campaign: Marketing Burnout or Market Reality?

    Match Group's Hinge launches 'Can't Believe We Met on Hinge' campaign featuring real couples discussing emotional exhaus…

    Friday 15th May (1 day ago) · 1 min readRead →
    Community & Directory
    Chapter 2 and WidowsFire: Niche Dating Done Right or a Limited Play?

    Chapter 2 and WidowsFire: Niche Dating Done Right or a Limited Play?

    Chapter 2 Dating has grown to 25,000 users across its dual-platform model for bereaved singles Approximately 3.5 million…

    Friday 8th May · 1 min readRead →
    Community & Directory
    Grindr's Chemsex Initiative: Community Health or Brand Play?

    Grindr's Chemsex Initiative: Community Health or Brand Play?

    19% of LGBTQ+ people have lost someone to drug-related death, according to Grindr-commissioned research 28% report havin…

    Friday 17th April · 1 min readRead →
    Community & Directory
    Grindr's White House Soiree: Advocacy or Access Theatre?

    Grindr's White House Soiree: Advocacy or Access Theatre?

    Grindr will host its first official White House Correspondents' Dinner side event on 25th April 2026 Grindr for Equality…

    Tuesday 14th April · 1 min readRead →
    Community & Directory
    Lorraine Adams' AI-Powered Platform: Independent Guide or Affiliate Play?

    Lorraine Adams' AI-Powered Platform: Independent Guide or Affiliate Play?

    Lorraine Adams, who introduced speed dating to the UK in the 1990s, has relaunched her dating services directory as an A…

    Tuesday 31st March · 1 min readRead →
    Community & Directory
    Viral YouTube Series Turns Dating App: A Gimmick or Genuine Fix?

    Viral YouTube Series Turns Dating App: A Gimmick or Genuine Fix?

    YouTube creators behind 'Pop the Balloon or Find Love' launched a dating app in February targeting Black singles The app…

    Monday 23rd March · 1 min readRead →
    Community & Directory
    Fortitude Foundation: Ross Williams' Bet on Normalizing Failure in Dating Tech

    Fortitude Foundation: Ross Williams' Bet on Normalizing Failure in Dating Tech

    Venntro Media Group collapsed in August 2024 despite generating approximately £40 million in annual revenue after 21 yea…

    Friday 13th March · 1 min readRead →
    Community & Directory
    India's Running Clubs: The Real Threat to Dating Apps

    India's Running Clubs: The Real Threat to Dating Apps

    60% of Indian running club participants cite 'meeting people' as primary motivation over fitness goals Membership in Del…

    Wednesday 4th March · 1 min readRead →
    Community & Directory
    TikTok's Vegas LIVE Push Is Its Clearest Attempt Yet to Crack Western Monetisation

    TikTok's Vegas LIVE Push Is Its Clearest Attempt Yet to Crack Western Monetisation

    TikTok Live Fest scheduled for 12 February 2026 at Planet Hollywood, Las Vegas, headlined by Demi Lovato and hosted by E…

    Monday 2nd February · 1 min readRead →
    Community & Directory
    Surf Dating's HYROX Play: A Fitness Fix for Swipe Fatigue?

    Surf Dating's HYROX Play: A Fitness Fix for Swipe Fatigue?

    Surf Dating has secured official partnership status with HYROX, the mass-participation fitness racing format, to host in…

    Wednesday 14th January · 1 min readRead →
    Community & Directory
    Aisle's Anti-Swipe Campaign: A Niche Bet in India's Dating Market

    Aisle's Anti-Swipe Campaign: A Niche Bet in India's Dating Market

    Aisle Network claims 97% of Indian women on its platform prioritise commitment over casual dating, compared to 80% of me…

    Friday 9th January · 1 min readRead →
    Community & Directory
    Widowed Dating Is a Growing Market. How Apps Treat It Will Define Whether They Deserve It.

    Widowed Dating Is a Growing Market. How Apps Treat It Will Define Whether They Deserve It.

    4.2 per cent of Londoners are widowed, representing approximately 340,000 individuals in the capital alone Terminal diag…

    Thursday 27th November · 1 min readRead →