Three Day Rule
About Adam Cohen Aslatei
Adam Cohen Aslatei founded S'More in 2019 with a mission to fundamentally reshape how people connect in the digital dating landscape. As Founder and CEO of the New York-based platform, he oversees a dating app that deliberately blurs profile photos until users meaningfully engage with each other's personality and content. This innovative approach directly challenges the swipe-based superficiality that has come to define mainstream dating apps, requiring users to invest in authentic conversation before physical appearance enters the equation.
Aslatei's entrepreneurial vision emerged from a recognition that existing dating platforms had optimized for immediate visual judgment at the expense of genuine compatibility. Under his leadership since the company's launch, S'More has carved out a distinctive position in the crowded dating app market by prioritizing substance over surface-level attraction. The platform's unique mechanic—progressively revealing photos only as users demonstrate real interest through engagement—represents a deliberate departure from industry norms that Aslatei identified as contributing to shallow dating behaviors.
His strategic value lies in his willingness to challenge established user experience conventions within the dating industry. Aslatei brings to S'More an understanding that meaningful differentiation requires more than incremental feature improvements; it demands rethinking fundamental assumptions about how digital platforms facilitate human connection. By building a product that actively delays visual information—traditionally the primary currency of dating apps—he has positioned S'More as a thought leader in the movement toward more intentional, personality-first online dating.
