hati

Hati is a pre-revenue UK dating startup founded in 2025 by Zaahirah Adam, specifically designed to eliminate ghosting culture by replacing traditional text-based messaging with mandatory five-minute voice calls as the primary communication mechanism. The app implements voice and video profiles rather than static photography, combined with friend verification requirements to substantially reduce catfishing and ensure authentic identity representation across the user base.

Rather than algorithmic matching, Hati relies on network verification where potential matches must have friendship connections to users or be connected through mutual friend networks, creating inherent accountability and reducing predatory behavior. During its February 2026 Dragons' Den pitch, hati generated only £48 in revenue at the time of filming but secured a £150,000 investment from entrepreneur Steven Bartlett at a 30% equity stake, valuing the platform at £5 million despite minimal traction.

Bartlett described hati as a 'perfect business' for his portfolio, recognizing both the market opportunity in ghost-prevention dating and the founder's commitment to designing an intentionally human-centered platform focused on direct voice-based interaction. The startup's approach directly challenges the engagement mechanics of incumbent platforms by prioritizing meaningful conversation over unlimited swiping and match accumulation, positioning itself as a counter-movement to dating app fatigue.