Launches, hires, funding and the day's dating industry news.
TikTok and Major League Baseball announced a global content partnership using TikTok's GamePlan tool for sports highlights and game recaps.
Dog-focused dating app Nuzzl launches in Austin on 21 February with a brewery event at Central Machine Works, open to owners and enthusiasts.
FilipinaMeet, a web-only dating platform for the Philippines, says it has over 20,000 signups and puts identity verification ahead of fast growth.
Happn is offering three Dutch singles up to €1,500 towards housing costs from 14 to 23 February in its "Single Support" campaign.
Smitten, an Icelandic dating app, has launched a "Just break up" campaign in Sweden, but has disclosed no metrics to verify its claims.
Dating app RAW's Valentine's campaign in New York pairs adoption-style profile cards with hosted group events, and plans to expand beyond New York in 2026.
Bumble has reinstated women-message-first in Mexico and Australia, reversing its Opening Moves feature less than a year after launch.
TikTok blamed a power outage for delayed posts and missing creator earnings after its US handover, a risk for dating content creators.
Tinder is putting its logo on 'millions' of Sprite cans in a co-branded prize draw campaign. Commercial terms have not been disclosed.
HER has put sexually suggestive billboards in New York and Los Angeles under its 'Sapphic Restart' initiative, while claiming 15 million global users.
Bumble CPO Michael Affronti has left after 12 months, the fifth C-suite departure since Whitney Wolfe Herd's March 2025 return as CEO.
Dutch dating app Breeze has launched in the UK, restricting pre-date messaging and pushing users to meet in person, challenging Match Group and Bumble.
Hinge founder Justin McLeod is leaving to build Overtone, an AI-focused dating app backed by Match Group. COO Jackie Jantos becomes Hinge CEO.
QuackQuack has launched Rebounce, a dating app for divorced, separated and widowed users in India, with plans from free to ₹2,499/month ($30).
Brazilian non-monogamy dating app Ysos is expanding into six Latin American markets after 1.2 million registrations in Brazil.
Knot.dating is expanding to the US, UK, UAE, Singapore and Australia this month, after verifying 10,000 members in India since launching in 2023.
Tinder has launched 'Crush Feelings', a global campaign and Swipe Stories feature to reposition the app for Gen Z around emotional connection.
Pure's first US CTV campaign is programmatic only after Hulu, Netflix and other premium publishers rejected its ads.
Bumble launched a real-couples campaign with offline events in London, New York, Toronto, Sydney and Berlin, without sharing outcome data.
Jdate has added dating coaches and personalised human matchmaking as premium add-ons, with pricing undisclosed by parent Spark Networks SE.
Hulu's Swiped, a film on Bumble's founding, premieres on 7 September while Bumble app revenue sits flat at $208M for Q1 2025.
Hily is selling mystery donuts in Los Angeles to promote spontaneous dating, citing its own survey claiming 74% of young Americans would skip algorithms.
Aisle, backed by Info Edge India, offers verified women free premium features until 20th February while men still pay.
Single Riders is recruiting beta testers for a dating app that matches Disney fans in real-time at theme parks, ahead of a launch later this year.
Meet Kinksters closed its web platform 30 months after launch, after selling its mobile assets to rival BeeDee. Neither app is available on iOS.
Tinder named Mumbai agency Adtomica its India brand partnerships Agency on Record after a 150,000-voucher Blinkit campaign at 75% off Tinder Plus.
Bumble chief legal officer Elizabeth Monteleone is leaving after ten months, according to a regulatory filing, amid wider executive turnover.
Match Group is relaunching Pairs in South Korea with an AI matching system it calls Real Mind Matching, after withdrawing from the market in 2022.
Cerca, a dating app from three Duke students, matches only people with a mutual phone contact and has 10,000 to 12,000 users on US campuses.
Tinder has appointed OMD for EMEA media planning and strategy, with Cream retaining UK media buying. The piece argues the issue is brand meaning, not reach.
Tinder has launched its first pan-Asian campaign for Gen Z women in South Korea, Thailand, India and Vietnam, citing OnePoll research it commissioned.
Dating app After expands to New York on 2 April, six months after Austin, but has shared no retention, engagement or match quality data.
Dutch app Breeze has launched in New York City, its first American market, charging users only when they book a date instead of a subscription.
Bumble has launched government-issued ID verification and three more safety features in 12 markets, as Q4 revenue fell 3.8% to $212.4M.
Hinge names Jackie Jantos president and CMO as founder Justin McLeod becomes executive chairman to focus on AI, after 1.1 million new payers in Q4 2024.
DuoDate, an Ohio State student-built app launched in April 2025, requires users to match as pairs for double dates, aiming to make dating safer.
Breeze pairs nine couples for first dates in IKEA showrooms this Valentine's Day, matched on sleep compatibility using IKEA's six sleep essentials.
ParshipMeet Group has named Matthew Gain, Audible's Head of Europe for ten years, as chief executive, replacing Marc Schachtel on 1 March.
Koji founder Roxy Lin is launching Le Club later this year, a women-focused dating platform promising "sincere connections" over endless swiping.
Whitney Wolfe Herd is returning as Bumble CEO 15 months after Lidiane Jones took the role, with the share price down roughly 35% in that time.
First Round's On Me (FROME) hired Gersh Agency's consulting arm to expand into drinks, cafés and podcasts, with no capital figures disclosed.
Dates of Distinction launches on Valentine's Day, charging £49.99 monthly for app access plus human matchmakers and in-person events.
Bumble has extended its Amelia Dimoldenberg partnership through 2025, shifting to co-created content on her channels as paying users fell to 4 million.
Chapter 2 founder Nicky Wake is launching Sober Dating on Valentine's Day, entering a category that already includes Loosid and Single & Sober.
Thursday, the one-day-a-week swiping app, will shut on 23 January after three years and move to in-person events only.
Bumble has named Salesforce veteran Michael Affronti Chief Product Officer as paying users fell from 1.7 million in Q1 2024 to 1.5 million in Q3.
Tinder has launched a global ad campaign to position itself for serious relationships, after Q3 2024 direct revenue fell 9% to $503M.
Tinder's European campaign promotes a creative partnership, techno duo Brutalismus 3000, over romance, while payers fell 8% to 9.6 million in Q3 2024.
Bumble is giving free ice cream in Singapore every weekend through December, tied to a new profile interest badge.
Match Group's BLK is swapping users' exes' hoodies for branded replacements, with originals allegedly going to Planet Aid.
Daily News is DII's running record of what happens in the dating industry each day: app launches and closures, funding rounds, executive appointments and departures, partnerships and company announcements. Every story is written from the company's own announcement, filing or statement, with a link to it, and says why it matters to operators and investors. Bigger developments move to the Financial, Regulation or Technology sections, where DII follows them over time.