Kim Harris
Reporter, Technology, Data and News, Dating Industry Insights. Edited by Bill Alena.
Kim Harris reports on technology and data in online dating for Dating Industry Insights: product launches, AI and safety tools, app market data and user research, and the daily news across the sector.
616 stories. Latest: .
Daily News stories by Kim Harris, page 5 of 5
- BLK's Hoodie Swap: A Lifestyle Pivot or Just Marketing Theatre?
Match Group's BLK is swapping users' exes' hoodies for branded replacements, with originals allegedly going to Planet Aid.
- Tinder's Portal Booths: Marketing Theatre or Product Innovation?
Tinder built portal booths in Bangkok and Ho Chi Minh City for five-minute video chats, but shared no attendance or match metrics.
- Don Jazzy's Bammby: Celebrity Hype or Cultural Game Changer?
Don Jazzy announced dating app Bammby to 16.5 million Instagram followers on his 42nd birthday, entering a field where celebrity apps often fade.
- Tinder's Anti-IRL Campaign: A Defensive Move in a Shifting Market
Tinder Australia has launched 'It Starts With a Swipe', a TikTok creator campaign that portrays offline romance as awkward, with no spend disclosed.
- Hatched's Nationwide Rollout: A Pivot from Idealism to User Retention
Hatched has cut its dating app quiz from 50 questions to five and completed its US nationwide rollout, two years after its 2023 launch.
- Cheers' Friend-Matching Gambit: Feature Theatre or Future of Dating?
Cheers, a new invite-only dating app from ex-Instagram engineer Sahil Ahuja, lets friends swipe for users and caps matches at three per day.
- Yoke's Entrepreneurial Dating Pitch: Solving a LinkedIn Problem?
Yoke, a dating platform for entrepreneurs and founders, launches on 29 October. The company has not disclosed its vetting process.
- Bindr's TechCrunch Spotlight: Can Fluidity-First Dating Find Revenue?
Bindr, a Pittsburgh dating app with no sexual orientation filters, joins TechCrunch Disrupt's Startup Battlefield 200 from over 8,000 applicants.
- Bumble's Unprude Partnership: Cultural Advocacy or PR Stunt?
Bumble partners with Unprude, a Filipino sexual health platform, to promote sexual wellness talks among women in the Philippines.
- Match Group's New CLO Signals a Shift to Legal Combat Mode
Match Group appoints former Twitter CLO Sean Edgett as chief legal officer from 23 September, replacing Jared Sine, as regulatory scrutiny of dating apps grows.
- Tinder's Fashion Week Stunt: Political Branding as User Acquisition
Tinder launched a 'Bans Off Our Bodies' t-shirt with fashion brand Area and a $25,000 Planned Parenthood donation during New York Fashion Week.
- Tinder U's Relaunch: A Desperate Bid to Reclaim Gen Z's Attention
Tinder has relaunched Tinder U as 22% of college students use dating apps weekly, down from 41% in 2020, according to a Student Voice survey.
- Rater's Growth Gamble: Can Anti-Catfishing Sell an App?
Rater has hired Lee-Michael Pronko of HeresMe Agency as Head of Growth, aiming for 100,000 users by mid-2025 with an anti-catfishing pitch.
- I'm Lonely, Inc. Bets on Employer-Sponsored Dates. Clever or Creepy?
I'm Lonely, Inc. has launched a dating app with employer-sponsored memberships and video-only profiles, framing dates as a workplace wellness benefit.
- KokTailz's Human Chat Support: Differentiation or Costly Distraction?
KokTailz has launched human-staffed live chat support in the US, Nigeria, Brazil and India, offering technical help and dating advice to users.
Companies Kim covers most
- QuackQuack (23)
- Bumble (14)
- Match Group (13)
- Tawkify (9)
- Grindr (7)
- HubPeople (6)
- Breeze (4)
- Feeld (4)
- Known (3)
- Three Day Rule (3)
The DII team
- Hayley Birkin, Reporter, Finance, Regulation and People
- Bill Alena, Editor and founder