Kim Harris

Tinder has appointed OMD for EMEA media planning and strategy, with Cream retaining UK media buying. The piece argues the issue is brand meaning, not reach.

Tinder has launched its first pan-Asian campaign for Gen Z women in South Korea, Thailand, India and Vietnam, citing OnePoll research it commissioned.

Dating app After expands to New York on 2 April, six months after Austin, but has shared no retention, engagement or match quality data.

Dutch app Breeze has launched in New York City, its first American market, charging users only when they book a date instead of a subscription.

Bumble has launched government-issued ID verification and three more safety features in 12 markets, as Q4 revenue fell 3.8% to $212.4M.

Hinge names Jackie Jantos president and CMO as founder Justin McLeod becomes executive chairman to focus on AI, after 1.1 million new payers in Q4 2024.

DuoDate, an Ohio State student-built app launched in April 2025, requires users to match as pairs for double dates, aiming to make dating safer.

Breeze pairs nine couples for first dates in IKEA showrooms this Valentine's Day, matched on sleep compatibility using IKEA's six sleep essentials.

ParshipMeet Group has named Matthew Gain, Audible's Head of Europe for ten years, as chief executive, replacing Marc Schachtel on 1 March.

Koji founder Roxy Lin is launching Le Club later this year, a women-focused dating platform promising "sincere connections" over endless swiping.

Whitney Wolfe Herd is returning as Bumble CEO 15 months after Lidiane Jones took the role, with the share price down roughly 35% in that time.

Dates of Distinction launches on Valentine's Day, charging £49.99 monthly for app access plus human matchmakers and in-person events.

First Round's On Me (FROME) hired Gersh Agency's consulting arm to expand into drinks, cafés and podcasts, with no capital figures disclosed.

Bumble has extended its Amelia Dimoldenberg partnership through 2025, shifting to co-created content on her channels as paying users fell to 4 million.

Chapter 2 founder Nicky Wake is launching Sober Dating on Valentine's Day, entering a category that already includes Loosid and Single & Sober.

Thursday, the one-day-a-week swiping app, will shut on 23 January after three years and move to in-person events only.

Bumble has named Salesforce veteran Michael Affronti Chief Product Officer as paying users fell from 1.7 million in Q1 2024 to 1.5 million in Q3.

Tinder has launched a global ad campaign to position itself for serious relationships, after Q3 2024 direct revenue fell 9% to $503M.

Tinder's European campaign promotes a creative partnership, techno duo Brutalismus 3000, over romance, while payers fell 8% to 9.6 million in Q3 2024.

Bumble is giving free ice cream in Singapore every weekend through December, tied to a new profile interest badge.