Market numbers, surveys, app rankings and research on the dating industry.
Ofcom data shows Match Group and Bumble lost hundreds of thousands of UK users in a year. Industry sources point to Gen Z leaving swipe apps.
MillionaireMatch says 70% of its users expect replies within two hours, but gave no methodology. Always-on norms may exclude shift workers.
Happn survey claims 15 per cent of Gen Z users admit to 'sledging', but it polled only 600 users from a single app.
Dating services are projected to reach £10.71 billion by 2030, but research flags matching algorithms struggling to track changing user preferences.
Kiseki says 95% of Japanese singles want to date foreigners, based on 230 respondents. Only 45% have dated internationally, which casts doubt on the claim.
QuackQuack claims 60% of male users aged 20-35 prioritise mental health in relationships, but the 12,000-respondent survey was self-commissioned.
QuackQuack reported a 25% rise in chat activity and 40% more local matches in India's October festive season, in a survey of 11,000 users.
Hinge's survey of 60,000 users found 75% of daters with ADHD report feeling misunderstood on dating apps, citing response time anxiety and small talk.
HER, the dating app for LGBTQ+ women and non-binary people, says it is signing 30,000 new users per week and has 1.5 million monthly active users.
Muzz says it has facilitated 15,000 marriages among 1.2 million Pakistani users, using profile blurring and a chaperone mode built for family involvement.
23% of iPhone users would reject an Android-using partner, according to an All About Cookies survey of 1,000 American adults.
Online platforms now account for 60% of couples meeting their spouses, yet users are dissatisfied and operators face high churn.
GLAAD and eharmony research finds 53% of LGBTQ+ respondents feel neglected by dating platforms. Niche operators are exploiting the gap.
Wealth-focused dating apps have raised over $50M since 2020, according to Bloomberg, and 31% of US singles would consider filtering by credit score, says Match.
Queensland University of Technology eye-tracking research finds men and women assess income within the first 10 seconds of viewing a dating profile.
Plenty of Fish coined eleven dating terms for 2025 from a survey of 5,800 US members, including 'Smutten', reported by 40% of women surveyed.
Ashley Madison is Texas's most-searched and most-recommended dating platform, the only US state where it leads, per Google and survey data.
Just 26% of online dating users are now aged 18-29, down from 48% in 2013, which the analysis says challenges Match Group and Bumble.
Hily's survey of 2,500 of its own Gen Z users found 90% value authenticity, but most struggle to show their real selves on dating apps.
Gleeden's Indian user base rose 166%, from 800,000 pre-pandemic to 2.13 million by early 2023, as niche apps gain ground on mainstream ones.
QuackQuack says 46% of 7,500 female respondents see dating apps as safer than meeting in person. The survey covered only its own users.
Dating.com says willingness to date across party lines fell from 55% to 49% in election years, and 72% of American singles discussed politics on apps.
Third-party AI dating assistants charging £4.99 to £9.99 weekly could divert an estimated £665M a year from Tinder alone.
Edith Cowan University eye-tracking study of 40 students finds income and job prestige on dating profiles shift men's and women's visual attention.
Singapore research finds 40 per cent of women aged 21-34 don't intend to marry, raising questions for Match Group and Bumble's relationship pitch.
QuackQuack says 80% of 12,000 surveyed users in India say family values significantly shape their dating choices, posing a segmentation test for apps.
Six niche dating apps, including Ark and Botly, have launched with no user or revenue data disclosed, and their features already exist on larger platforms.
Dating.com research claims 71% of American singles have dated internationally, but no sample size or methodology is disclosed.
Hinge's LGBTQIA+ report says 81% of its queer users prefer emotional intimacy before commitment, a trend it calls "slowmance".
Indian dating app QuackQuack's survey of 9,000 users found 33% see physical appearance as crucial in dating, rising to 37% among 18-30 year olds.
Seeking says 57% of British daters want partners who complement their aspirations, but its 'modern hypergamy' research discloses no methodology.
Niche dating apps Heyoosh, FET and EZMatch launched within weeks of each other. Quality installs exceed $40 in most Western markets, operators say.
DateMyAge says 97% of its users believe adventure travel brings couples closer, but the survey discloses no sample size or independent verification.
QuackQuack says 17% of users unmatched over political disagreements in the 2024 Lok Sabha elections, and election talk rose 35%.
Data collects the numbers behind the dating market: user and subscriber counts, app rankings, surveys of singles, research on romance fraud and safety, and market size estimates. DII names who produced each figure, when, and how, so readers can judge how much weight it bears.