Market numbers, surveys, app rankings and research on the dating industry.
Flure, a dating app with no stated-intention fields, has reached 1.5 million US installs since 2023 but has not shared retention or active user data.
A January 2025 Bankrate survey found 54% of single Americans skipped dating opportunities over cost, a demand risk for dating apps.
Tinder, Bumble and Hinge earned $4 billion since January 2024, while Tinder revenue rose 35% as its active users fell 9%, per Match Group.
Southampton and Harvard research on 20,000 mock profiles found Conservative supporters aged 18-40 were rejected more often than Reform UK backers.
Tinder, Hinge and Bumble made an estimated $311 million in April 2025, a record month for the trio, according to Appfigures.
OkCupid's survey claims 75% of users always discuss boundaries before intimacy, but its 500+ sample and 93% honesty claim point to response bias.
A Hily survey of 2,700 daters found 41% of Gen Z would not date someone their mother dislikes, despite mostly hiding relationships from her.
Sociologist Maren Harwood-Hooper says under-30 dating app users use ironic profiles to avoid seeming earnest, a risk for match quality and retention.
Gleeden says 40% of its married users in India have emotionally intimate online relationships with no physical contact, according to its own data.
Married users are a significant, unacknowledged segment for India's dating apps, which Research and Markets expects to reach $450M in revenue by 2027.
QuackQuack says toxic dating trends have declined by 30% in India, based on a survey of 10,000 users that discloses no methodology or baselines.
Self Financial survey: 46.2% of coupled US adults would consider leaving their partner if money weren't a constraint, and 86% have argued about money.
Tinder's US market share has fallen to 25%, just ahead of Bumble at 24%, according to Sensor Tower. Its global paying subscribers fell 15% since Q3 2022.
79% of Gen Z dating app users report 'dating app fatigue', according to Forbes, a direct revenue threat for Tinder and Match Group.
A Hily survey of 3,700 users says 52% of Gen Z and millennials have walked away from dates because a match looked different from their photos.
Gleeden says 66% of its female users in India chat emotionally rather than sexually, a self-reported claim with no disclosed methodology.
A QuackQuack survey of 9,600 users finds 60% of Indian women report pressure to commit quickly, versus 33% of men.
39% of Indian dating app users deliberately delay progressing matches, according to a QuackQuack survey of 9,000 users on its platform.
A Paired poll of 1,561 people found 72% to 76% of Gen Z and millennials have never used AI dating tools, as Bumble and Match Group invest in AI.
Only 50% of UK Gen Z workers consider workplace relationships acceptable, against 64% of Baby Boomers, in a happn survey of 2,000 UK adults.
Adapty says 75.8% of dating app revenue in its client portfolio now comes from one-time purchases, not subscriptions.
QuackQuack claims 28.5% of Holi-period matches become relationships, from a survey of 9,500 users, but it has not disclosed its methodology.
HUD, a casual dating app, has reached 18 million users across 166 countries nearly a decade after launching, but has not said how many are active.
Tinder India says 51 per cent of young female users prioritise reliability over romantic gestures, but it gave no sample size or methodology.
QuackQuack's survey of 11,905 users says 38% in smaller Indian cities chat for over a month before meeting, challenging Western app design.
Bookmark, a book-based dating app, says 25% of its paying subscribers in India are women, though the figure comes from a small user base.
Dating apps face a monetisation dilemma as non-romantic use grows, and Kaspersky's 2021 research found 48% of users simply wanted to meet new people.
Data from AI dating assistant Rizz shows Instagram is its users' top platform for meeting romantic prospects, ahead of dating apps.
LELO claims 82.5% of dating app users widened age filters in a year, but Match Group, Bumble and Hinge have not confirmed similar data.
Women showed a 3% higher likelihood of attraction to younger partners, versus 4% for men, in a UC Davis study of 4,500 speed-dating encounters.
QuackQuack says Gen Z was its most active group before Valentine's Day in a survey of 13,400 Indian users, with activity falling on February 14th.
Priceline says 40% of Gen Z singles have travelled to meet romantic prospects, versus 27% of millennials, pointing to a spending threat for dating apps.
QuackQuack's survey of 12,000 Indian app users found 60% prepare for Valentine's Day and 40% of men feel pressured, versus 13% of women embracing it.
Instagram makes up 22% of dating conversations uploaded to AI assistant Rizz, more than double Tinder's 11% and Hinge's 10%, according to Rizz figures.
Feeld's report of over 9,000 users finds 71% of trans and gender-nonconforming respondents feel safer on dating apps than meeting offline.
79% of Gen Z and Millennial dating app users report burnout from swiping, according to a Couple survey of 2,000 UK users.
Pew data shows the share of single US adults fell from 44% in 2019 to 42% in 2023, a possible headwind for dating apps including Match Group.
A 26-year-old burned-out professional used Japan's Tapple for emotional support, not romance, and operators have not said if it is a wider trend.
Tinder says LGBTQIA+ matches are 30% of all its connections globally, up 66% year on year, released as Thailand legalised same-sex marriage.
Dating apps now lead how couples meet: 39% of heterosexual and 65% of same-sex couples met online by 2017, per Stanford University.
QuackQuack says 30% of users aged 28-35 connect with matches outside their home cities, and 39% of survey respondents rank safety features first.
25.4% of Japanese couples under 40 who married in 2023 met on dating apps, up from 10.8% five years earlier, per a government survey.
Gleeden has reached 3 million users in India with 270% annual growth, and female sign-ups rose 128% year-on-year, outpacing the platform overall.
Tinder's survey of 8,000 young singles found 42% of Gen Z experienced 'nanoships', brief intense connections with no expectation of progression.
Four niche dating apps launched in 2024, Hum, Cherry, Grazer and Lefty, are still operating, but face a user density test in 2025.
60% of Indian dating app users aged 20-26 pursue year-end matches because of family gathering pressure, a survey of 9,000 singles found.
QuackQuack says 28% of Indian dating app users use travel preferences as a primary compatibility filter, per a 10,000-user survey of its own users.
Feeld's 2023 revenue rose 95% to $41.4M, up from $21.2M, as longtime users raise concerns about 'vanilla' newcomers joining the kink and polyamory app.
Tinder's survey says 45% of singles want a "Golden Retriever" partner, but the data is self-reported and may not reflect how users actually swipe.
Gaydar reported a 15% year-on-year revenue increase in late 2024 after adding in-person events with KK Homme, with profile views up 25%.
Data collects the numbers behind the dating market: user and subscriber counts, app rankings, surveys of singles, research on romance fraud and safety, and market size estimates. DII names who produced each figure, when, and how, so readers can judge how much weight it bears.