Kim Harris

Bumble launched a real-couples campaign with offline events in London, New York, Toronto, Sydney and Berlin, without sharing outcome data.

Dating app revenue hit $6B in 2024 despite five consecutive years of falling downloads. Business of Apps projects $8.9B by 2030.

Translr reported 35% user growth after adding anti-fetishisation features, while Feeld's trans user base grew 70% in 18 months.

Cerca requires school email verification and 40 users per campus before activating Student Mode, and is launching a US university tour with mixers.

Gleeden says an unpublished IPSOS poll found 61% of Indian respondents are monogamous due to societal pressure. The story questions the data and demand.

The League's survey found 73% of women prioritise career ambition in a partner, against 38% of men. Only 10% of women would date someone less driven.

Jdate has added dating coaches and personalised human matchmaking as premium add-ons, with pricing undisclosed by parent Spark Networks SE.

Tinder is promoting its Double Date group feature to Gen Z with an Ibiza campaign, and the company says 90% of usage comes from under-29s.

Talker Research data commissioned by Keeper says 64% of Gen Z singles would cancel a date rather than admit they can't afford it.

Over 50% of Gen Z singles spend £0 per month on dating apps, according to Bank of America research, and 75% report burnout, pressuring Match Group and Bumble.

Virgin Experience Gifts says 93% of Americans are open to "adrenaline dating", but the 1,000-person survey it commissioned has thin methodology.

Tinder's Puerto Rico userbase is up 35% since July and Passport use there is up 52%, coinciding with Bad Bunny's San Juan residency, the app says.

Singles Run Club has 1,200 members in Dublin, Cork and Galway at €45 a year, seen as a retention warning for dating apps.

Hulu's Swiped, a film on Bumble's founding, premieres on 7 September while Bumble app revenue sits flat at $208M for Q1 2025.

Grindr has launched Grindr Presents, an in-app content hub with uncensored original shows and playlists, but has not disclosed its spend or success metrics.

Dating app members are reportedly using AI chatbots to plan secret breakups, a behaviour called 'banksying', per social posts, mainly TikTok.

Hily's survey of 1,500 users says 82% of American Gen Z and Millennial daters use AI tools, but the company has not disclosed its full methodology.

Ringover data puts workplace relationships at 45% of Gen Z workers, against 21% of baby boomers, a possible threat to dating apps like Match Group.

QuackQuack survey of 7,635 Indian users: 68% use childhood photos, 55% have moved to sparse anti-bios and 62% vet profiles before chatting.

Tawkify says singles are leaving dating apps for matchmaking, but has not disclosed its survey methodology or sample size.