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    Financial & Investor
    Tinder's Rebrand: A Fictional Agony Aunt Won't Stop Subscriber Slide

    Tinder's Rebrand: A Fictional Agony Aunt Won't Stop Subscriber Slide

    Tinder's paid subscriber base has collapsed 21% from 11.1 million in 2022 to 8.77 million in 2025, representing approxim…

    Friday 17th July (11 hours ago) · 1 min readRead →
    Data & Analytics
    World Cup Hydration Breaks: Dating Apps' Unexpected Engagement Boost

    World Cup Hydration Breaks: Dating Apps' Unexpected Engagement Boost

    Dating app usage surged 116% during half-time and up to 55% on Tinder during mid-half hydration breaks in England's 2026…

    Friday 17th July (11 hours ago) · 1 min readRead →
    Regulatory Monitor
    Ofcom's Age Verification Ruling: A £186M Wake-Up Call for Dating Apps

    Ofcom's Age Verification Ruling: A £186M Wake-Up Call for Dating Apps

    Ofcom's first Online Safety Act review explicitly rejects age inference systems as inadequate for child protection, forc…

    Thursday 16th July (1 day ago) · 1 min readRead →
    Technology & AI Lab
    Hinge's 'Friend's Take': Authenticity Boost or Just More Profile Performance?

    Hinge's 'Friend's Take': Authenticity Boost or Just More Profile Performance?

    Hinge's Friend's Take feature launched globally on 15 July, allowing users to send profile links to up to 50 contacts fo…

    Thursday 16th July (1 day ago) · 1 min readRead →
    Financial & Investor
    Tinder's Formula E Sponsorship: Marketing Theatre or Real Strategy?

    Tinder's Formula E Sponsorship: Marketing Theatre or Real Strategy?

    Tinder revenue declined 5% year-on-year in Q4 2024 as users report fatigue with endless swiping and declining connection…

    Thursday 16th July (1 day ago) · 1 min readRead →
    Community & Directory
    Lucille McCart's Leap: What Her Move to Overtone Signals for Bumble

    Lucille McCart's Leap: What Her Move to Overtone Signals for Bumble

    Lucille McCart, former Global Director of Corporate Communications at Bumble, has joined AI matchmaking startup Overtone…

    Thursday 16th July (1 day ago) · 1 min readRead →
    Financial & Investor
    Tinder's 'New Coke' Moment: Can Match Group Reverse Gen Z's Swipe Fatigue?

    Tinder's 'New Coke' Moment: Can Match Group Reverse Gen Z's Swipe Fatigue?

    Tinder's monthly active users have declined year-over-year, with Match Group CEO Spencer Rascoff stating the company has…

    Wednesday 15th July (2 days ago) · 1 min readRead →
    Financial & Investor
    Match Group's $18M Bet on Overtone: A Swipe Model Requiem?

    Match Group's $18M Bet on Overtone: A Swipe Model Requiem?

    Match Group led an $18M seed round for Overtone, a startup founded by former Hinge CEO Justin McLeod that aims to replac…

    Wednesday 15th July (2 days ago) · 1 min readRead →
    Financial & Investor
    Aisle's Money-Back Guarantee: Accountability or Marketing Ploy?

    Aisle's Money-Back Guarantee: Accountability or Marketing Ploy?

    Aisle, a 12-year-old Indian dating app, now offers money-back guarantees to paid subscribers who don't receive a 'valid …

    Tuesday 14th July (3 days ago) · 1 min readRead →
    Data & Analytics
    Gen Z's Dating Vetting: Emotional Intelligence Over Body Count

    Gen Z's Dating Vetting: Emotional Intelligence Over Body Count

    Over 55% of Indian Gen Z daters aged 22-27 prioritise how potential partners managed past relationships over the number …

    Tuesday 14th July (3 days ago) · 1 min readRead →
    Regulatory Monitor
    EU's Age Verification Push: Dating Apps Can't Ignore the Compliance Wave

    EU's Age Verification Push: Dating Apps Can't Ignore the Compliance Wave

    European Commission President Ursula von der Leyen announced plans on 13 July for an EU-wide age verification app and po…

    Tuesday 14th July (3 days ago) · 1 min readRead →
    Financial & Investor
    Fate's Speed Dating Gamble: A Blueprint for Match's Next Acquisition?

    Fate's Speed Dating Gamble: A Blueprint for Match's Next Acquisition?

    Fate has 10,000 app installs and is launching curated speed dating events in London with 20 participants each First two …

    Monday 13th July (4 days ago) · 1 min readRead →