Adjust
In short: Adjust is a mobile measurement and analytics company. App developers use it to attribute installs and in-app activity to marketing sources, analyse campaign performance, automate reporting and protect against ad fraud. It was founded in 2012 in Germany, where its legal entity is Adjust GmbH. AppLovin announced its acquisition of Adjust in February 2021, and Adjust describes itself as an AppLovin company.
Key facts
| Type | Analytics and data |
|---|---|
| Headquarters | Germany |
| Founded | 2012 |
People
- Christian Henschel, Co-Founder
Stories about Adjust
- Grindr's $320M Healthcare Bet: Vertical Integration or Privacy Gamble?
- Grindr's PrEP Move: Healthcare Innovation or Subscription Play?
- Match Group's Localisation Pivot: A Last-Ditch Effort or Strategic Masterstroke?
- Match Group's AI Gamble: Europe's Privacy Labyrinth as a Global Blueprint
- Match Group's $650K Settlement: A Reality Check on Safety Theatre
- Grindr's $499 Bet: Can Luxury Tiers Solve Its Conversion Crisis?
- CrowdMatch's 'Wisdom of Strangers' Gambit: A New Dating Dilemma
- Thursday's Bold Pivot: Can Bookstore Mixers Outperform Dating Apps?
- Goose Loses Its Face: Derek Chadwick's Exit Exposes a Structural Flaw
- Indian Daters Shift from Anxiety to Empathy. Are Apps Ready?
- Dating Apps Shrink Age Gaps: A Product Design Reckoning
- Grindr's AI Narrative: Investor Hype or Product Reality?
- New York's SAFE for Kids Act: A Compliance Nightmare for Dating Apps
- Indian Matrimonial Platform's 'Gender Gating' Challenges Western Dating Norms
- Tinder's AI Photo Enhance: When Innovation Undermines Trust
- Tinder's 'New Coke' Moment: Can Match Group Reverse Gen Z's Swipe Fatigue?
- Michael O'Sullivan's Playbook: Can White-Label Apps Survive the AI Era?
- Sequel's UI Tweak Slashes Fraud by 30%. The Lesson? Stop Teaching Scammers.
- Ashley Madison's Tier-2 Surge: Infrastructure, Not Infidelity, Drives Growth
- Three Day Rule's Single Mother Surge: Market Shift or Marketing Spin?
- Match Group's Archer Closure: A Strategic Pivot to Sniffies
- Gen Z's 'Crush Recession' Signals a Retention Crisis for Dating Apps
- Dating Apps' Engagement Metrics: Profiting from User Frustration?
- DatePhotos.AI's 'Realness Score': Industrialising Deception in Dating
- Grindr's $130M Quarter: Monopoly Power or Lasting Moat?
- Matrimony.com Profits Soar 18.7% as Match Group Misreads India
- Dating Apps' Trust Tax: How Relationship Surveillance Became a Growth Industry
- Match Group's Swipe Crisis: Revenue Grows as Users Flee
- Grindr's Q1 Results: A Wake-Up Call for Match Group's Scale Obsession
- Bumble's 'Deliberate Reset': Strategic Pivot or Spin?
Questions about Adjust
What does Adjust do?
Adjust is a mobile measurement and analytics company. App developers use it to attribute installs and in-app activity to marketing sources, analyse campaign performance, automate reporting and protect against ad fraud. It was founded in 2012 in Germany, where its legal entity is Adjust GmbH.
Where is Adjust based?
Adjust is based in Germany.
When was Adjust founded?
Adjust was founded in 2012.