Once
One curated match per day dating app.
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Once News Coverage
20 articlesGrindr's $499 Bet: Can Luxury Tiers Solve Its Conversion Crisis?
Grindr converts just 9% of its 15 million monthly active users into paying subscribers, lagging major competitors The company has raised full-year revenue guidance to at least $540M with $232M in adju…
Ember's Global Matchmaking: Clever Disruption or Costly Misfit?
Ember operates across 177 countries with real-time translation in over 100 languages as standard, not a premium feature The platform was built entirely by David Harrison, a Michigan State economics st…
Run Clubs Aren't Replacing Dating Apps—They're Exposing Their Flaws
Sydney Run Club attracts 200-600 participants weekly to sessions at Ramsgate Beach and Bondi Beach The club explicitly does not market itself as a dating service, only asking members to introduce them…
Match Group's Transparency Test: Will Tinder's Turnaround Hold Up?
Match Group is hosting a product-focused investor session on 3 September examining Tinder's development velocity over the past 12 to 18 months CEO Spencer Rascoff has made "product velocity" his centr…
Rebounce's 700K Profiles Signal India's Dating Market Fragmentation
Rebounce has attracted 700,000 profiles since launch, targeting divorced, separated and widowed singles in India Platform is seeing uptake in Tier 2 and Tier 3 cities, beyond expected metropolitan cen…
Dating Apps Hit a Generational Plateau: YouGov's Data Tells All
One in five Britons currently in relationships met their partner through dating apps, making it the third most common way couples meet in the UK 21% of partnered Britons met digitally when combining d…
Dateability's Growth: A Market Failure Mainstream Apps Ignore
Dateability has grown its user base to 65,000 this month, nearly double the 33,000 reported in January Disabled people represent roughly 16 million adults in the UK alone — 24% of the population, acco…
Goose Loses Its Face: Derek Chadwick's Exit Exposes a Structural Flaw
Derek Chadwick exited Goose less than eight weeks after launching the gay dating app, with no board seat, advisory role, or equity retained Grindr controls over 50% of the gay dating market share with…
UK Dating Apps Monetise Hope, Not Growth: The Revenue Playbook
UK dating industry projected to grow from $398M in 2025 to $749M by 2034, driven by increased spending per user rather than new user acquisition Premium subscriptions now generate over 60% of industry…
Breeze's Group Dates: A Retreat from Digital or a Revenue Revolution?
Breeze ran 500 pilot events in London attracting 3,500 participants at £25 per head Match Group's paying user count dropped 6% year-on-year in Q3 2024 Comparable group dating services report 70% of pa…
Tokyo's State-Run Dating App Exposes Commercial Platforms' Dirty Secret
TOKYO Enmusubi produced 265 marriages from 16,000 users in 21 months — a 1.7% marriage conversion rate Only 16,000 of 36,000 applicants passed mandatory verification including proof of single status a…
Seattle's Matchmaking Boom: A Market Failure for Dating Apps?
Seattle matchmakers are charging $7,500 to $50,000 per client and reporting waitlists as tech professionals abandon dating apps Three Day Rule more than tripled its Seattle client base last year, with…
Tinder's Campus Launch: The Data Behind Swipe Culture's Casual Sex Legacy
Study analysed 1.1 million survey responses from American university students between 2008 and 2019 Greek-affiliated students showed measurable rise in sexual partners after Tinder's 2013 launch, but …
Tinder's AI Photo Enhance: When Innovation Undermines Trust
Tinder paused its AI Photo Enhance tool this week after users reported the feature altered facial features including teeth and mouth shapes without explicit consent Match Group (MTCH) subscriber numbe…
Tinder's 'Double Date' Campaign: A Desperate Bid to Woo Gen Z
Tinder's average subscriber count declined 8% year-on-year in Q3 2024, with particular weakness among users under 25 Hinge grew revenue 30% in the same period, with Gen Z representing its fastest-grow…
Hinge's AI Prompts: Solving Social Anxiety or Selling Dependence?
Over half of Hinge's monthly active users are Gen Z, with many relying on AI tools to initiate basic romantic conversations due to lack of confidence Today's twentysomethings spend approximately 1,000…
France's Age Verification Mandate: A Wake-Up Call for Dating Apps
France has passed legislation requiring all social media users, not just minors, to verify their identity through regulator-approved tools The law rolls out in two phases: September 2024 for new accou…
DIY Dating Algorithms: A Signal of Platform Shortcomings?
Brand strategist Peyton Knight has sold over 10,000 dating spreadsheet templates at $9.99 each, creating a micro-industry built on platform inadequacy Dating apps can only analyze pre-date data and in…
Facebook's Free Verification: A Trust Signal or Just Theatre?
Facebook's new free verification system uses selfie checks to place white checkmarks on Dating, Marketplace and Groups profiles UK romance scam victims lost £92M in 2023, according to Action Fraud dat…
CMB's 2.0 Update: Intentional Dating or Desperate Rebranding?
Coffee Meets Bagel reports 30% increase in messages sent with likes and 21% rise in profile viewing time since June 2024 rollout of version 2.0 Company claims 260 million lifetime matches across its 1…
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