Once
One curated match per day dating app.
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Once News Coverage
20 articlesGrindr's AI Narrative: Investor Hype or Product Reality?
Grindr reported Q2 2026 revenue of $138.1M, a 33% year-over-year increase, with net income reaching $17.7M Adjusted EBITDA margin stood at 41.7%, down slightly from 43.4% in the prior year, likely due…
Tinder's Missed Connections: Innovation or Privacy Nightmare?
Tinder is testing Missed Connections in Canada and Australia, tracking users' locations for seven days to show profiles of people they physically passed A separate text-based Search feature is being t…
AI Matchmaking: Investors Bet Big as Singles Walk Away
Justin McLeod, who sold Hinge to Match Group for £139M, has raised $18M for a new AI matchmaking startup Nearly half of US singles report negative feelings about AI in dating, according to Match Group…
Michael Kaye's Exit Signals the End of Traditional Dating App PR
Michael Kaye is departing Match Group after seven years leading communications for brands including OkCupid, with his final day scheduled for late April 2025 Match Group eliminated approximately 8% of…
Loneliness Startups: Features in Disguise or Future Giants?
MaC Venture Capital manages over $600M in assets and warns most loneliness startups lack venture-scale potential At least 18 startups have raised funding recently to address loneliness, dating fatigue…
Happn's Dutch Survey Exposes Dating Apps' Travel-Induced Exclusivity Gap
47% of Dutch singles say an upcoming trip forces the 'what are we?' conversation forward, yet dating apps provide no tools to facilitate this discussion 55% believe exclusivity should apply after five…
Meet Me at The Bar: Can Venue-Based Dating Solve Messaging Fatigue?
Eight bars in Riga are testing Meet Me at The Bar, a dating app showing who's at each venue in real time The platform bypasses messaging entirely, displaying users already at or heading to participati…
New York's SAFE for Kids Act: A Compliance Nightmare for Dating Apps
New York's SAFE for Kids Act takes effect 25 January 2027, targeting platforms where 20% or more of user time occurs on algorithmically-recommended feeds Covered platforms must obtain verifiable paren…
UK Dating Apps Monetise Hope, Not Growth: The Revenue Playbook
UK dating industry projected to grow from $398M in 2025 to $749M by 2034, driven by increased spending per user rather than new user acquisition Premium subscriptions now generate over 60% of industry…
Breeze's Group Dates: A Retreat from Digital or a Revenue Revolution?
Breeze ran 500 pilot events in London attracting 3,500 participants at £25 per head Match Group's paying user count dropped 6% year-on-year in Q3 2024 Comparable group dating services report 70% of pa…
Tokyo's State-Run Dating App Exposes Commercial Platforms' Dirty Secret
TOKYO Enmusubi produced 265 marriages from 16,000 users in 21 months — a 1.7% marriage conversion rate Only 16,000 of 36,000 applicants passed mandatory verification including proof of single status a…
Seattle's Matchmaking Boom: A Market Failure for Dating Apps?
Seattle matchmakers are charging $7,500 to $50,000 per client and reporting waitlists as tech professionals abandon dating apps Three Day Rule more than tripled its Seattle client base last year, with…
Tinder's Campus Launch: The Data Behind Swipe Culture's Casual Sex Legacy
Study analysed 1.1 million survey responses from American university students between 2008 and 2019 Greek-affiliated students showed measurable rise in sexual partners after Tinder's 2013 launch, but …
Tinder's AI Photo Enhance: When Innovation Undermines Trust
Tinder paused its AI Photo Enhance tool this week after users reported the feature altered facial features including teeth and mouth shapes without explicit consent Match Group (MTCH) subscriber numbe…
Tinder's 'Double Date' Campaign: A Desperate Bid to Woo Gen Z
Tinder's average subscriber count declined 8% year-on-year in Q3 2024, with particular weakness among users under 25 Hinge grew revenue 30% in the same period, with Gen Z representing its fastest-grow…
Hinge's AI Prompts: Solving Social Anxiety or Selling Dependence?
Over half of Hinge's monthly active users are Gen Z, with many relying on AI tools to initiate basic romantic conversations due to lack of confidence Today's twentysomethings spend approximately 1,000…
France's Age Verification Mandate: A Wake-Up Call for Dating Apps
France has passed legislation requiring all social media users, not just minors, to verify their identity through regulator-approved tools The law rolls out in two phases: September 2024 for new accou…
DIY Dating Algorithms: A Signal of Platform Shortcomings?
Brand strategist Peyton Knight has sold over 10,000 dating spreadsheet templates at $9.99 each, creating a micro-industry built on platform inadequacy Dating apps can only analyze pre-date data and in…
Facebook's Free Verification: A Trust Signal or Just Theatre?
Facebook's new free verification system uses selfie checks to place white checkmarks on Dating, Marketplace and Groups profiles UK romance scam victims lost £92M in 2023, according to Action Fraud dat…
CMB's 2.0 Update: Intentional Dating or Desperate Rebranding?
Coffee Meets Bagel reports 30% increase in messages sent with likes and 21% rise in profile viewing time since June 2024 rollout of version 2.0 Company claims 260 million lifetime matches across its 1…
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