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5 articlesChina's Parental Matchmaking Apps: Monetising Demographic Panic
China's marriage registrations have collapsed 50% from 13.5 million in 2013 to 6.76 million in 2025 Parent matchmaking platforms charge RMB 1,200 (£132) annual subscriptions and boast tens of millions…
Bharat Matrimony's Astrology Bet: A Cultural Moat Western Apps Can't Cross
Bharat Matrimony has invested $500,000 in Ask My Guru to integrate AI-powered Vedic astrology directly into its matchmaking algorithm An estimated 75-80% of marriages in India are still arranged or as…
Knot.dating's Global Gamble: Can Verification-Heavy Matrimony Scale?
Knot.dating has verified 10,000 members in India since launching in 2023 and is expanding to five international markets this month The platform reports 70% women and 30% men—reversing typical dating a…
Muzz's Offline Events: A Monetisation Signal or Just a Costly PR Stunt?
Muzz hosted its first offline singles event in India with approximately 100 participants using structured activities and QR code profile exchanges The Muslim-focused dating app has 10 million users gl…
KRUSH's Seed Funding: A Solution in Search of a Problem?
Match Group has 16 million paying subscribers globally whilst Bumble claims 4 million KRUSH reported fewer than 500 combined downloads across iOS and Android in January 2025 Mainstream platforms now d…
