Flo
A Femtech brand that integrates sexual activity tracking alongside cycle data.
Flo News Coverage
20 articlesEU's Age Verification Push: Dating Apps Can't Ignore the Compliance Wave
European Commission President Ursula von der Leyen announced plans on 13 July for an EU-wide age verification app and potential under-15 or under-16 social media ban Nearly 60% of young Europeans repo…
ODDA's Veriff Partnership: A Preemptive Strike on Compliance
ODDA has granted associate partner status to Veriff, an Estonian identity verification provider processing over 12,500 document types since 2015 Per-verification costs typically range from $0.50 to $2…
World Cup's Dating Surge: A Lesson in Density and Urgency
Feeld reported an 88% year-on-year increase in users listing 'soccer' as an interest in New York City profiles, with mentions of 'soccer,' 'FIFA,' and 'World Cup' up 97% nationwide Tinder disclosed a …
Meta's AI Ad Labels: A New Headache for Dating Apps
Meta now requires AI disclosure labels on all AI-generated or AI-edited ad creative in the "About this ad" section on Facebook and Instagram Dating apps using AI creative tools had reduced production …
Robocalls Are Killing Dating App Conversions. Here's the Fix.
30% of Americans now refuse to share their real phone number on dating platforms due to spam concerns The average person receives 16 spam calls and 9 spam texts monthly, with nearly 80% rarely or neve…
Dating Apps' Engagement Model: £1,000 Spent, But Are Users Closer to Love?
Average user spends 310 hours annually on dating platforms — equivalent to 13 full days or roughly one month of standard working hours Multi-app users spend between £780 and £912 annually on subscript…
Michael O'Sullivan's Playbook: Can White-Label Apps Survive the AI Era?
HubPeople's white-label platform powers approximately 4,000 dating apps that have collectively generated over $100 million in revenue Average revenue per app works out to roughly $25,000, revealing th…
Grindr's 16% Surge: A Niche Triumph or Morgan Stanley's Misstep?
Grindr shares surged 16% after Morgan Stanley upgraded the stock to overweight, driven by optimism around its AI-powered 'Edge' feature and expansion plans The upgrade contrasts sharply with Match Gro…
Sequel's UI Tweak Slashes Fraud by 30%. The Lesson? Stop Teaching Scammers.
Sequel cut new scam profile registrations by more than 30% within 24 hours by removing a single UI element Romance scam losses in the US reached $1.14B in 2023, the highest of any fraud category track…
Hinge's 'Designed to be Deleted' Strategy: Marketing Genius or Growth Gamble?
Hinge deliberately loses 20% of prospective users during onboarding through demanding profile requirements including written prompts, voice recordings, and detailed preferences The company measures su…
Portugal's Male Complaint Spike: A Warning for Dating Platforms
Men filed 85% of dating app complaints in Portugal during the first half of 2026, a sharp departure from the roughly even gender split recorded annually since 2019 Financial grievances account for mor…
Ofcom's Compliance Mandate: A Death Knell for Small Dating Apps?
Match Group spent $121M on trust and safety in the first nine months of 2024, whilst Bumble employs over 400 people on its T&S team 29% of adult internet users have encountered romance or dating scams…
Jigsaw's Offline Pivot: A Bold Bet Against AI-Driven Dating
Jigsaw Dating now runs over 200 in-person events monthly across more than 30 US cities, claiming to be America's largest organiser of in-person dating events The company's internal research claims 97%…
Hinge as LinkedIn? The Product Identity Crisis in Dating Apps
Indian media reports claim Gen Z are using Hinge for job-hunting and LinkedIn for dating, though no platform data or usage statistics support these assertions Match Group (MTCH) has not disclosed any …
Three Day Rule's Single Mother Surge: Market Shift or Marketing Spin?
Single mothers now comprise 21.5% of Three Day Rule's membership, up from 19.8% year-on-year—a 1.7 percentage point increase The premium matchmaking service reports a 23% rise in single mother sign-up…
Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking
36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z 87% of those with gym crushes have never acted on their attraction, citing fear of rejection and lack of co…
DatingBuzz Denies Breach Amid Dark Web Claims. Users Left in Limbo.
Threat actors claim to be selling 670,000 DatingBuzz user records including emails, passwords, chat logs, and partner preferences on dark web forums DatingBuzz denies the breach, stating the alleged d…
Bumble's 'Plans' Feature: A Desperate Gamble on Offline Monetisation?
Bumble shares have plunged 86% from their February 2021 peak as the company pivots away from its core swiping product The new Plans feature charges users upfront to attend group dating events at undis…
Texas's App Store Law: A User Acquisition Nightmare for Dating Apps
Texas's App Store Accountability Act requires all under-18s to link app store accounts to parental profiles for download monitoring The Fifth Circuit Court of Appeals reversed a lower court block, all…
LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue.
35% of homosexual UK adults use sex for period pain relief, more than double the 16% of heterosexual respondents 40% of bisexual respondents use sex for headache relief, nearly twice the 22% rate amon…
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