Feeld
Open-minded dating and exploration platform for individuals and couples.
Feeld News Coverage
20 articlesGrindr's AI Claims: Revenue Diversification or Genuine Innovation?
Grindr CEO claims AI generates 70% of the company's codebase—a claim no other major dating platform has approached Premium tiers priced at $24.99 (XTRA) and $49.99 (Unlimited) monthly, with new EDGE t…
Grindr's AI Subscription: A Bold Bet on User Fatigue or a Misstep?
Grindr is launching a premium AI-powered subscription tier in beta across Australia, New Zealand, and select North American markets that promises curated matches and reduced scrolling time The company…
Tinder's Events Pivot Is a Retention Play, Not a Product Strategy
Tinder announces Events tab launching in beta late May/early June, marking first major pivot to in-person meetups Match Group paying subscribers dropped 6% year-on-year in Q4 2024, with Tinder cited a…
Bumble Is Killing the Swipe. Here Is What It Is Betting On Instead.
Bumble will trial the removal of swiping in select markets this year, replacing it with an AI assistant called Bee and narrative-based profile chapters rolling out globally by spring 2026 Match Group …
DateMyAge's Safety Pledge Arrives Just Ahead of the Regulatory Wave
Over 50 per cent of online daters have encountered 'some form of risk', according to DateMyAge figures Romance fraud cost UK victims £92.1M in 2023, with the median victim aged 55 The share of America…
Feeld Says 42% of Members Are Kinky. The Number Is Doing Marketing Work.
Feeld's research claims 42% of the general population engages in kink, suggesting a far larger addressable market than its "alternative dating" positioning implies The study of 6,000 respondents found…
Match Group Hired a Roblox Executive to Fix Engagement. That Tells You Everything About the Problem.
Match Group is appointing Manuel Bronstein (former Roblox CPO) and Raina Moskowitz (CEO of The Knot Worldwide) to its board, marking the fifth and sixth new directors in two years During Bronstein's t…
Tinder's Sprite Partnership Signals That Brand Revenue Is Plugging a Growth Gap
Tinder's logo is appearing on millions of Sprite cans across multiple markets as part of a co-branded campaign with prize draws Match Group's Q4 2024 data shows Tinder's average revenue per user at $1…
Bumble Has Lost Five Senior Leaders in Six Months. That Is Not a Reset — It Is a Problem.
Michael Affronti lasted just 12 months as Bumble's Chief Product Officer before departing in January 2026 Bumble's market cap has collapsed 97% from its $13B 2021 IPO valuation to $400M-$575M today Fi…
TikTok's Algorithm Reset: Dating Brands' $14B Marketing Gamble
TikTok's new U.S. joint venture will retrain its algorithm using exclusively American user data, hosted in Oracle's cloud infrastructure The deal valued at approximately $14 billion gives 80.1% owners…
TikTok's AI Tools: A Shortcut or a Trap for Dating Advertisers?
TikTok Shop has launched three AI-powered automation tools: image-to-video generation, auto-dubbing with synthetic voice cloning, and one-tap product listings Match Group reported elevated user acquis…
Gen Z's Relationship Choices: Economic Coercion or Cultural Shift?
50% of Gen Z and millennials would stay in an unhappy relationship for financial security, compared with just 34% of Gen X 61% of Americans now say they're open to non-monogamous relationships, rising…
WhatsApp's Group Features: The Real Threat to Dating Apps' Post-Match Play
WhatsApp handles over 100 billion messages daily across 2 billion users Bumble's paying user base fell 6% year-over-year in Q4 2024 Match's Tinder posted flat revenue growth in Q4 2024 WhatsApp rolled…
Pure's CTV Rejection: A Legacy Problem for Evolving Dating Apps
Pure achieved a rare 50/50 gender split after five years of rebranding from anonymous hookups to consent-focused dating Hulu, Netflix, and other premium streaming publishers rejected Pure's CTV ads ou…
Match and Bumble's $4B Haul: Monetising Frustration, Not Growth
Tinder, Bumble and Hinge generated $4 billion in revenue since January 2024, with April 2025 marking the highest monthly revenue at $311 million Tinder's revenue jumped 35% year-over-year whilst activ…
Yuzu's Offline Bet: Community Moat or Just AAPI Month Marketing?
Yuzu is running multi-city in-person events across the US targeting Asian and Pacific Islander singles as core to its value proposition Dating app fatigue has become a recognised problem with declinin…
Dinky One's AI Moderation: The Cost of Monetizing Body Positivity
Dinky One deployed AI moderation after human reviewers couldn't keep pace with explicit photo volumes on the body-centric dating platform Match Group disclosed spending $125M annually on safety operat…
Match Group's Tinder Problem: Hinge's Growth Can't Fill the Gap
Match Group shares dropped 13% after forecasting Q4 revenue below expectations, driven by Tinder's mid-single digit year-on-year decline in paying users Tinder still accounts for roughly 40% of Match …
Cheers' Friend-Matching Gambit: Feature Theatre or Future of Dating?
Cheers caps matches at three per day and requires friends to swipe on users' behalf in an invite-only model Match Group generated $895M revenue in Q3 2024, whilst Bumble generated $275M, both optimisi…
Feeld's Identity Crisis: Growth or Community Integrity?
Feeld raised $5.2M in Series A funding in 2019 and expanded to 30 employees by 2023 Dating app funding in the 'alternative relationships' category increased 340% between 2020 and 2023 User complaints …
