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    Data & Analytics
    Portugal's Male Complaint Spike: A Warning for Dating Platforms

    Portugal's Male Complaint Spike: A Warning for Dating Platforms

    Men filed 85% of dating app complaints in Portugal during the first half of 2026, a sharp departure from the roughly eve…

    Friday 26th June (2 days ago) · 1 min readRead →
    Data & Analytics
    Howdy's Rural Surge: A Signal for Match Group and Bumble?

    Howdy's Rural Surge: A Signal for Match Group and Bumble?

    Howdy reached 1,800 downloads in New Zealand within weeks of launch, split between 1,000 users aged 24-45 and 600 aged 1…

    Thursday 25th June (3 days ago) · 1 min readRead →
    Data & Analytics
    Scheduled Intimacy: The Untapped Retention Play for Dating Apps

    Scheduled Intimacy: The Untapped Retention Play for Dating Apps

    44% of partnered Americans now schedule sex, rising to 49% among parents and 45% among Gen Z and Millennials Only 29% of…

    Wednesday 24th June (4 days ago) · 1 min readRead →
    Data & Analytics
    Dua's Six-Year Run: A Case Study in Niche Dating Success

    Dua's Six-Year Run: A Case Study in Niche Dating Success

    Dua has accumulated 1.1 million registered users across the Albanian diaspora since launching in 2020 The platform targe…

    Tuesday 23rd June (5 days ago) · 1 min readRead →
    Data & Analytics
    Hinge's Book Mentions Surge: Genuine Connection or Profile Curation?

    Hinge's Book Mentions Surge: Genuine Connection or Profile Curation?

    Book mentions on dating profiles have surged 29% over the past year according to Hinge data The rise is 41% amongst wome…

    Monday 22nd June (6 days ago) · 1 min readRead →
    Data & Analytics
    Hinge Tops AI Visibility Index: The New AEO Battleground

    Hinge Tops AI Visibility Index: The New AEO Battleground

    Hinge ranks first in 5W Public Relations' Dating App AI Visibility Index 2026, ahead of Tinder despite having a smaller …

    Friday 19th June · 1 min readRead →
    Data & Analytics
    Ashley Madison's Tier-2 Surge: Infrastructure, Not Infidelity, Drives Growth

    Ashley Madison's Tier-2 Surge: Infrastructure, Not Infidelity, Drives Growth

    India has jumped from eighth to third globally for Ashley Madison membership sign-ups compared to the previous year Kanc…

    Thursday 18th June · 1 min readRead →
    Data & Analytics
    Three Day Rule's Single Mother Surge: Market Shift or Marketing Spin?

    Three Day Rule's Single Mother Surge: Market Shift or Marketing Spin?

    Single mothers now comprise 21.5% of Three Day Rule's membership, up from 19.8% year-on-year—a 1.7 percentage point incr…

    Friday 12th June · 1 min readRead →
    Data & Analytics
    Tawkify's Age Gap Data: A Quantified Double Standard in Dating

    Tawkify's Age Gap Data: A Quantified Double Standard in Dating

    US men will date partners 14.7 years younger on average but only 8.76 years older, whilst women accept 14.12 years older…

    Thursday 11th June · 1 min readRead →
    Data & Analytics
    QuackQuack's Personality Archetypes: A Product Signal, Not a Compatibility Revolution

    QuackQuack's Personality Archetypes: A Product Signal, Not a Compatibility Revolution

    60% of 10,384 QuackQuack users now use personality labels like "Golden Retriever Energy" and "Black Cat Energy" as match…

    Wednesday 10th June · 1 min readRead →
    Data & Analytics
    Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking

    Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking

    36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z 87% of those with gym crush…

    Tuesday 9th June · 1 min readRead →
    Data & Analytics
    Gen Z's 'Crush Recession' Signals a Retention Crisis for Dating Apps

    Gen Z's 'Crush Recession' Signals a Retention Crisis for Dating Apps

    Match Group reported Tinder's Paying User count fell 8% year-over-year in Q4 2024 despite de-gamification efforts Bumble…

    Tuesday 9th June · 1 min readRead →