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    Data & Analytics
    Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking

    Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking

    36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z 87% of those with gym crush…

    Tuesday 9th June (12 hours ago) · 1 min readRead →
    Data & Analytics
    Gen Z's 'Crush Recession' Signals a Retention Crisis for Dating Apps

    Gen Z's 'Crush Recession' Signals a Retention Crisis for Dating Apps

    Match Group reported Tinder's Paying User count fell 8% year-over-year in Q4 2024 despite de-gamification efforts Bumble…

    Tuesday 9th June (12 hours ago) · 1 min readRead →
    Data & Analytics
    Hinge's LGBTQIA+ Report: The Slow Dating Revolution Apps Can't Ignore

    Hinge's LGBTQIA+ Report: The Slow Dating Revolution Apps Can't Ignore

    76% of LGBTQIA+ daters report feeling deeply uncertain about the wider world, compared to heterosexual users 52% of LGBT…

    Monday 8th June (1 day ago) · 1 min readRead →
    Data & Analytics
    Pet Allergies: The Unspoken Barrier in Modern Dating

    Pet Allergies: The Unspoken Barrier in Modern Dating

    78% of singles with pet allergies would commit to regular medication to continue dating someone they like 75% of pet own…

    Thursday 4th June (5 days ago) · 1 min readRead →
    Data & Analytics
    Match Group's Stagnation Sparks Niche App Surge: A Bet on Specificity

    Match Group's Stagnation Sparks Niche App Surge: A Bet on Specificity

    Match Group reported flat year-on-year revenue growth in Q4 2024, whilst Bumble's share price has collapsed from $76 at …

    Wednesday 3rd June (6 days ago) · 1 min readRead →
    Data & Analytics
    Gen Z's Political Filters: A Self-Inflicted Dating Crisis

    Gen Z's Political Filters: A Self-Inflicted Dating Crisis

    Only 14% of UK Gen Z adults (18-24) would date someone with different political views, compared to 28% of over-65s and 3…

    Tuesday 2nd June · 1 min readRead →
    Data & Analytics
    Grindr's 'Authenticity' Survey vs. Thirst Trap Reality: A Data Dissonance

    Grindr's 'Authenticity' Survey vs. Thirst Trap Reality: A Data Dissonance

    83% of UK Grindr users claim to prefer profile photos showing personality over heavily filtered gym selfies, according t…

    Monday 1st June · 1 min readRead →
    Data & Analytics
    LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue.

    LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue.

    35% of homosexual UK adults use sex for period pain relief, more than double the 16% of heterosexual respondents 40% of …

    Monday 1st June · 1 min readRead →
    Data & Analytics
    Feeld's 'Reflections' Tool: Introspection or Data Mining?

    Feeld's 'Reflections' Tool: Introspection or Data Mining?

    67% of Feeld users who completed 165 structured prompts reported increased interest in discussing their wants and desire…

    Wednesday 27th May · 1 min readRead →
    Data & Analytics
    Tawkify's 'Future Faking' Survey: A Theatre of Insincere Commitment

    Tawkify's 'Future Faking' Survey: A Theatre of Insincere Commitment

    92% of dating app users report experiencing 'future faking' – premature commitment talk that disappears 40% of singles a…

    Tuesday 26th May · 1 min readRead →
    Data & Analytics
    Dating Apps' Engagement Strategy Backfires: Users Prefer Sexting Over Meeting

    Dating Apps' Engagement Strategy Backfires: Users Prefer Sexting Over Meeting

    14% of adults now choose sexting over physical sex even when in-person intimacy is available 83% consider sexting outsid…

    Tuesday 26th May · 1 min readRead →
    Data & Analytics
    Craft Dating Apps Bet on Manual Vetting. Can They Scale Trust?

    Craft Dating Apps Bet on Manual Vetting. Can They Scale Trust?

    47% of British users believe dating apps don't work for them, whilst 54% admit to AI-enhancing their profiles Geek Meet …

    Monday 25th May · 1 min readRead →