• Feeld's revenue rose 31.5% to £64.4M in the year to 31 December 2025, up from £48.9M.
  • Pre-tax profit grew 22% to £11.4M, and profit after tax reached £8.9M (2024: £7.4M).
  • Sales outside the UK hit £56.0M, or 87% of the total, while UK revenue grew 10% to £8.4M.
  • Feeld paid £3.8M in dividends in 2025, and a further £6.1M in January and April 2026.

Feeld is now growing faster than any of the big US-listed dating groups. Accounts filed at Companies House on 30 September show revenue up 31.5% to £64.4M in 2025. Over the same year, sales were flat at Match Group (MTCH) and fell 10% at Bumble (BMBL). Only Grindr (GRND), at 28%, came close.

The app, which built its name on non-monogamy and sexual exploration, did it with an average of 87 staff, one fewer than in 2024. Pre-tax profit rose to £11.4M from £9.3M. It has no debt and ended the year with £15.0M in cash.

The DII Take

Feeld is the clearest proof yet that a sharply defined audience can beat sheer scale. The business is profitable, makes cash and needs no outside money. But costs grew faster than revenue in 2025, margins slipped, and the owners are taking out cash faster than ever before. Together with its stated wish to stay independent, that suggests owners who would rather keep the income than chase a sale.

What the 2025 accounts show

Nearly all the growth came from abroad. International sales rose 36% to £56.0M, while the UK grew 10% to £8.4M. Revenue has now risen by two thirds in two years, from £38.7M in 2023, according to the previous year's filing.

The mix is shifting too. Revenue booked at a single point in time rose 40% to £26.0M. Under Feeld's accounting policy, that line covers add-on services rather than subscriptions. Revenue spread across subscription periods grew more slowly, up 27% to £38.4M. That suggests extras, such as the paid "pings" The Guardian describes, are doing more of the lifting.

Costs are the catch. Administrative expenses jumped 37% to £32.9M. Staff costs rose 47% to £12.7M, even though headcount was flat. Operating margin fell from 19.0% to 17.5%, so profit grew more slowly than sales.

Shareholders did well. Dividends rose to £3.8M from £0.6M, and the filing records £1.0M more paid in January 2026 and £5.1M in April. Deferred income, which is cash taken for services not yet delivered, more than doubled to £4.6M. That gives Feeld a bigger cushion of prepaid revenue going into 2026.

How Feeld compares with the listed players

These figures cross currencies and accounting rules, so treat the comparison as a guide rather than a precise ranking. Even so, the gap is wide.

  • Feeld: revenue up 31.5% to £64.4M; net margin of about 14%.
  • Grindr: revenue up 28% to $439.9M; net income of $94.8M, a 21.5% margin.
  • Match Group: revenue flat at $3.49B; payers down 5% to 14.2M; net margin of 18%.
  • Bumble: revenue down 9.9% to $965.7M; paying users down 11.5% to 3.7M; net loss of $906.6M after $1.04B of impairments.

The pattern is hard to miss. The two fastest growers serve communities that the mass-market apps have never fully won over. Inside Match, the strongest performer was Hinge, whose direct revenue grew 26% year on year in the fourth quarter.

Feeld is not the most profitable of the group, though. Its net margin trails both Match and Grindr. The strategic report says the company kept raising spending on product and marketing, and that bill is now showing up in the margin.

What to watch

Mexico and Spain were Feeld's fastest-growing markets, according to both The Guardian and Forbes. That puts it in direct competition with Hinge, which launched in Mexico in 2025. By December, Hinge was the second most downloaded dating app there, Match said, citing Sensor Tower data.

The bigger test is identity. Feeld president Kyle Brennan told Forbes the app has 14 million users, with Gen Z its fastest-growing group. More mainstream members bring more revenue, but Feeld's value rests on being different. If it starts to feel like Hinge with extra filters, the reason people pay for it goes too.

Feeld added £15.4M of revenue in 2025 with one fewer employee on average than the year before.

Brennan also told Forbes the company intends to "remain independent and founder-owned". That leaves public market investors no easy way in. For now, Feeld is a benchmark, and an awkward one for the listed giants.

  • Apps with a clear identity, Feeld and Grindr, grew close to 30% in 2025 while Match was flat and Bumble shrank.
  • Feeld's costs grew faster than its revenue while payouts to owners jumped. Watch whether margins recover in the 2026 accounts.
  • Mexico and Spain are now contested ground, with Hinge pushing hard into the same markets.

Sources: Feeld Ltd full accounts for the year to 31 December 2025 (Companies House); Feeld Ltd group accounts for the year to 31 December 2024 (Companies House); Feeld Ltd filing history (Companies House); Match Group fourth quarter and full-year 2025 results (SEC); Bumble fourth quarter and full year 2025 results (SEC); Grindr full year 2025 results (SEC); The Guardian: Feeld founders share record dividend after sales jump (via AOL); Forbes: Kinky dating app Feeld made $85 million last year