• Matrimony.com's board approved on 10 November 2026 buying a further 50% of Astro-Vision Futuretech for Rs 8 crore in cash.
  • Its stake rises from 26.09% to 76.09%, turning Astro-Vision from an associate into a subsidiary.
  • Astro-Vision's turnover was Rs 20.57 crore in FY26, according to the filing.
  • Indicative completion time is three months.

Matrimony.com is taking control of the astrology software that most of its own customers already use. The company's board approved on 10 November the purchase of a further 50% of Astro-Vision Futuretech Private Limited for Rs 8 crore in cash, about $0.85M according to MediaNama, lifting its holding from 26.09% to 76.09%, the stock exchange filing says.

The filing says astrology "is core to match-making business of Matrimony.com Ltd and majority of its customers generate horoscope prediction using Astro-Vision's software." The deal was announced alongside the company's quarterly results, which DII covered in its report on Matrimony.com's first-half profit.

The DII Take

This is a sensible, small piece of vertical integration. DII's own arithmetic, not a company figure: Rs 8 crore for 50% implies Rs 16 crore for the whole business, under 0.8 times FY26 turnover. For a supplier embedded in the core matchmaking funnel, that looks cheap, though it will not move the financial needle on its own.

A steady, near break-even asset

Astro-Vision's turnover was Rs 21.65 crore in FY24, Rs 20.02 crore in FY25 and Rs 20.57 crore in FY26, per the filing. That is broadly flat, with a dip in FY25. The filing says it has generated more than 110 million horoscopes, and its clickastro.com portal gets around 40,000 daily visitors.

On the earnings call, management said Astro-Vision has minimal losses or break-even EBITDA, according to Investing.com's summary. Matrimony.com's share of the associate's net loss was Rs 21 lakh in the quarter, against consolidated profit of Rs 2,073 lakh.

Astro-Vision's turnover was Rs 21.65 crore in FY24, Rs 20.02 crore in FY25 and Rs 20.57 crore in FY26, per the filing.

What to watch

The filing is inconsistent on approvals. Annexure I says none are required, while the results note says the deal is subject to customary closing conditions and regulatory approvals. It also does not name the sellers or give a share count.

The company says it sees "further synergies in enhancing our value-add to our customers and also accelerate the growth of Astro-Vision". The test is the core business: Matrimony.com added 3.02 lakh paid subscriptions in Q2, up 26.6% year on year, but matchmaking average transaction value fell 12.2% to Rs 4,313, according to Business Standard. On Info Edge's earnings call, Jeevansathi billings were reported up 18.4% year on year to Rs 39.7 crore, against Matrimony.com's 10.7% year-on-year rise in consolidated billings to Rs 131.1 crore.

  • Matrimony.com is paying Rs 8 crore for control of a supplier its matchmaking customers already use, a low-cost deal on the filing's numbers.
  • Astro-Vision's turnover has been broadly flat across FY24 to FY26, so any growth case depends on integration with matchmaking.
  • Watch completion, expected in about three months, and whether the approvals language is clarified.

Sources: Matrimony.com Regulation 30 intimation: board outcome, Annexure I (AstroVision) and Q2 FY27 unaudited results (Matrimony.com Limited, hosted by MediaNama); Matrimony.com picks up majority stake in AstroVision, Q2 profit surges 3x to Rs 21 cr (MediaNama); Earnings call transcript: Matrimony.com Q2 2027 (Investing.com); Info Edge (India) Limited Q2 2027 Earnings Call Transcript (AlphaStreet); Matrimony downgraded by ICICI Sec despite 167% rise in Q2 PAT; stock skids (Business Standard)