FeeldAbout Ana Kirova
Since taking the helm as CEO of Feeld in March 2021, Ana Kirova has transformed the London-based dating platform into a powerhouse of sex-positive connection, nearly doubling revenue and scaling the community to 156 million registered users worldwide. Kirova succeeded founder Dimo Trifonov in a transition that reflected her deep institutional knowledge, having joined the company shortly after its 2014 founding. Her elevation from Chief Product Officer to CEO positioned someone with intimate understanding of both the product vision and user experience at the strategic center of the organization.
Kirova's journey with Feeld represents a masterclass in internal advancement through product excellence and organizational impact. Her tenure as Chief Product Officer laid the groundwork for the platform's distinctive positioning in a crowded dating app marketplace, establishing Feeld as the preeminent destination for users seeking alternatives to conventional relationship models. This product-first approach under her direction created the foundation for the explosive growth that followed her appointment to the executive suite.
Her strategic value lies in her ability to balance commercial ambition with authentic community building in a category often marked by stigma and superficiality. Kirova brings rare expertise in navigating the intersection of intimate technology, progressive social values, and sustainable business modeling. Her leadership demonstrates sophisticated understanding of how to scale a purpose-driven platform while maintaining the trust and engagement of a community that demands both discretion and inclusivity in equal measure.