Scruff
LGBTQ+ dating app owned by Perry Street Software.
Scruff News Coverage
14 articlesMatch Group's Archer Closure: A Strategic Pivot to Sniffies
Match Group is shutting Archer, its gay dating app, on 17 June after just three years in operation Archer managed only 685,000 downloads in its first year versus Grindr's 10 million in a comparable pe…
Chunkr's Bet: Privacy Over Algorithms in Gay Dating
Solo developer Justin launched Chunkr in April 2025, reaching 1,500 iOS users shortly after debut with Android version pending The app features dual-profile system allowing separate identities for gri…
Grindr's Chemsex Initiative: Community Health or Brand Play?
19% of LGBTQ+ people have lost someone to drug-related death, according to Grindr-commissioned research 28% report having sex whilst under the influence of drugs in the past year Grindr has 13.6 milli…
Grindr's AI Claims: Revenue Diversification or Genuine Innovation?
Grindr CEO claims AI generates 70% of the company's codebase—a claim no other major dating platform has approached Premium tiers priced at $24.99 (XTRA) and $49.99 (Unlimited) monthly, with new EDGE t…
Grindr's AI Subscription: A Bold Bet on User Fatigue or a Misstep?
Grindr is launching a premium AI-powered subscription tier in beta across Australia, New Zealand, and select North American markets that promises curated matches and reduced scrolling time The company…
Malaysia Blocks Grindr and Blued. The Regulatory Risk GRND Investors Keep Ignoring.
Malaysia's MCMC has blocked Grindr and Blued, affecting a market of 33 million people in the most explicit state-level ban on mainstream LGBTQ+ dating platforms in Southeast Asia Section 377 of Malays…
Apple's China Compliance: A Death Knell for Gay Dating Apps?
Apple removed gay dating apps Blued and Finka from China's App Store following government orders, cutting off millions of LGBTQ+ users BlueCity Holdings, Blued's operator, saw shares drop 8.3% after t…
Grindr's Growth Ceiling: When Dominance Isn't Enough for Wall Street
Grindr reported Q2 2025 revenue of $104M, up 27% year-on-year, with adjusted EBITDA of £45M and a 43% EBITDA margin Monthly active users reached 14.9M, significantly below Tinder's 75M-plus and below …
ARCHER's Trends Report: Insight or Convenient Narrative?
ARCHER surveyed 551 users in February 2025, finding 61.5% prioritise long-term relationships versus 10.5% seeking casual encounters Grindr reported 13.7M monthly active users in Q4 2024 with revenue o…
Sniffies' App Store Exit: Apple's Policies Aren't Built for Queer Platforms
Sniffies removed from Apple's App Store months after March 2025 iOS launch, citing 'ongoing content restrictions' Grindr posted $84.9M in Q4 2024 revenue, up 23% year-over-year, with market cap approa…
Sniffies' iOS Launch: A Sanitised Gamble on App Store Visibility
Sniffies launches first iPhone app after seven years as web-only platform, implementing mandatory content filtering and email registration to meet Apple App Store requirements Platform reports 2 milli…
Grindr's 'Daddy Lessons': Community Service or Brand Play?
Grindr launched 'Daddy Lessons', a fortnightly educational video series on queer history, in October with plans initially ending this month US schools recorded 10,000 book bans in 2023-24, with LGBTQ+…
Gaydar's Sex Party Pivot: A Desperate Bid for Revenue Diversification
Gaydar, once the UK's dominant gay dating platform, is co-launching a physical sex party with KK Group on 19 October Tickets start at £150, with a single event potentially generating £30,000-£45,000—e…
HeeSay's Community Pivot: A Survival Strategy, Not Innovation
HeeSay launched Community feature during Pride Month with 63-person Lip Sync Battle in Toronto attracting 400+ registrants LGBTQ+ dating app market fragmented with Grindr public, Scruff losing momentu…
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