Grounded

In short: Grounded is a niche dating site and app for farmers, rural singles and countryside lovers, covering the UK and Ireland. It is an in-house brand of HubPeople, the Isle of Man white-label dating technology provider. It matters to the industry as an example of a values-led niche brand that a white-label platform runs itself and now offers as a native iOS and Android app.

Key facts

Type	Dating app
Owner	HubPeople
Headquarters	Douglas, Isle of Man
Status	Active
Website	grounded.singles
Description	Dating site for farmers, rural and countryside lovers [Grounded]
Coverage	Dating site for people who live in or love the countryside, covering the UK and Ireland; free tier with daily message limit and paid VIP tier [Grounded FAQs]
Owner / developer	Hubpeople Limited is the developer and seller of the Grounded Singles app [Grounded Singles - App Store - Apple]
Brand relationship	HubPeople calls Grounded Singles its in-house brand; iOS app went live in August 2025 [Your Brand Now Comes to Life as a Native App, August 2025]
Company address	3rd Floor, Rose House, Circular Road, Douglas IM1 1AZ, Isle of Man [Grounded Singles App - App Store]
Android availability	On Google Play since September 2025; 1,000+ installs; last update 7 April 2026 [Grounded Singles for Android Devices (AppBrain), 7 April 2026]
App store age rating	Age rating 18+ on the App Store; free with in-app purchases; Social Networking category [Grounded Singles - App Store - Apple]
Trade body membership	Site states it is part of the Online Dating Association [Grounded - The Best Place to Meet Country Enthusiasts and Fa]
DII coverage	Named as one of the niche services on HubPeople's corporate site; the DII report's concerns relate to other adult brands, not Grounded [Dating Industry Insights, 29 July 2026]

About Grounded

Grounded is a dating site and app aimed at people who live in or love the countryside, including farmers, walkers, riders and growers. Its website describes it as covering the UK and Ireland, and says members do not need to be farmers or live in a rural area. Features named on the site include a matches area that shows the top three things two members have in common, and a home feed called The Village. The site says free members get a full profile, daily match suggestions, free ID verification and a daily message allowance, with a paid VIP tier for unlimited messaging and more precise search. It also says it is a member of the Online Dating Association.

The brand is run by Hubpeople Limited, whose registered address in app store listings is Rose House, Circular Road, Douglas, Isle of Man. HubPeople describes Grounded Singles as its in-house brand and says the iOS app went live in August 2025. Google Play lists the Android app as available since September 2025, with 1,000 or more downloads according to AppBrain. Both stores carry an 18+ style age rating and list in-app purchases.

Dating Industry Insights named Grounded in a July 2026 report on HubPeople. The report lists it among the niche services HubPeople promotes on its corporate site. The report's concerns relate to other, adult brands on HubPeople's infrastructure, and it makes no allegation about Grounded itself.

Also mentioned in

HubPeople's white-label network hosts adult brands absent from its corporate showcase 29 July 2026

Questions about Grounded

What is Grounded?

Grounded is a dating site and app for farmers, rural singles and countryside lovers, covering the UK and Ireland.

Who owns Grounded?

The app is published by Hubpeople Limited, which describes Grounded Singles as its in-house brand. HubPeople is based in the Isle of Man.

Is Grounded free?

Joining is free, with a daily message allowance. A paid VIP tier removes the daily message limit and adds more precise search, according to the site's FAQs.

Is there a Grounded app?

Yes. Grounded Singles is on the App Store and Google Play. HubPeople says the iOS app went live in August 2025.

Where is Grounded based?

Grounded is based in Douglas, Isle of Man.

Also known as: Grounded Singles.

Sources

Last checked 3 November 2026. Something wrong or out of date? Suggest a correction.