Michael O'Sullivan

Michael O'Sullivan founded HubPeople in 2009 in Dublin, Ireland, establishing a B2B dating software platform that has grown to power dating applications collectively reaching more than 100 million users worldwide. As Founder and CEO, he has spent over fifteen years building HubPeople into a significant infrastructure provider within the global online dating ecosystem, operating largely behind the scenes to enable other companies to deliver dating experiences to their own user bases.

HubPeople's platform leverages artificial intelligence to enhance matching, moderation, and user engagement capabilities for its operator partners — positioning the company at the intersection of dating technology and enterprise software. The AI-first approach differentiates HubPeople within the white-label and B2B dating software category, allowing operator partners to deliver more sophisticated matching experiences without investing in proprietary machine learning infrastructure.

In February 2026, Mark Brooks — founder of Online Personals Watch and one of the dating industry's most respected analysts and advisors — joined the HubPeople board, signalling both the company's maturation and its growing visibility within the broader industry. O'Sullivan's long tenure building HubPeople reflects sustained conviction in the B2B layer of the dating market, a segment that generates significant value while remaining largely invisible to end consumers.

Michael O'Sullivan News Coverage